BA Business of the Creative Industries Programme Specification 2024-25

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1	ACADEMIC QUALITY TEAM
2	Programme Specifications 2024-25
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5	Programme Title			BA Business of the Creative Industries
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7	This document applies to students who commenced the programme(s) in:			2024		Award type			BA
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9	What level is this qualification?			Level 6		Length of programme			3 Years
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11	Mode of study (Full / Part Time)			Full time
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13	Will the programme use standard University semester dates?			Yes		For York Online programmes, will standard dates for such programmes be used?			N/A
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15	Awarding institution			University of York		Board of Studies for the programme			School of Arts and Creative Technologies
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17	Lead department			School of Arts and Creative Technologies		Other contributing departments			N/A
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19	Language of study and assessment			English		Language(s) of assessment			English
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21	Is this a campus-based or online programme?			campus
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23	Partner organisations
24	If there are any partner organisations involved in the delivery of the programme, please outline the nature of their involvement. You may wish to refer to the Policy on Collaborative Provision
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26	N/A
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28	Reference points
29	Please state relevant reference points consulted in the design of this programme (for example, relevant documentation setting out PSRB requirements; the University's Frameworks for Programme Design (UG or PGT); QAA Subject Benchmark Statements; QAA Qualifications and Credit Frameworks).
30	University UG Programme Design Policy; QAA Benchmark for Communication, Media, Film and Cultural Studies (2019)
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33	Credit Transfer and Recognition of Prior Learning
34	Will this programme involve any exemptions from the University Policy and Procedures on Credit Transfer and the Recognition of Prior Learning? If so, please specify and give a rationale
35	No
36	No
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38	Exceptions to Regulations
39	Please detail any exceptions to University Award Regulations and Frameworks that need to be approved (or are already approved) for this programme. This should include any that have been approved for related programmes and should be extended to this programme.
40	N/A
41	N/A
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43	Internal Transfers
44	Please use the boxes below to specify if transfers into / out of the programme from / to other programmes within the University are possible by indicating yes or no and listing any restrictions. These boxes can also be used to highlight any common transfer routes which it would be useful for students to know.
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46		Transfers in:	Yes - [Internal] transfer applicants [for first year entry] with study in closely related degree programmes will be considered on a case by case basis by the Admissions Tutor for the programme, in consultation with the Programme Leader and Chair of Board of Studies.			Transfers out:	Yes - Students are able to request a programme transfer to another programme and this would be discussed with the individual student, usually by the supervisor.
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49	Statement of Purpose
50	Please briefly outline the overall aims of the programme. This should clarify to a prospective student why they should choose this programme, what it will provide to them and what benefits they will gain from completing it.
51	The BA in the Business of the Creative Industries is a unique programme at undergraduate level. Its primary purpose is to inspire, develop and equip future leaders, executives, managers and administrators within the creative sector. It will therefore provide you with the knowledge, understanding and skills to develop careers in the creative industries, notably entrepreneurial, business, management and administrative roles. These Industries contribute over £100 billion annually to the UK economy and have been explicitly recognised by the Government as a vitally important part of Britain’s economic future and a key component in its industrial strategy. But they are also global industries involving international partnerships and world wide markets. At the same time these industries have identified areas of significant skills shortages in the business-related areas. This programme is a direct response to that need. Its core is therefore built around an in-depth consideration of the organisation and operation of certain high profile creative industries including film, television, theatre, interactive games and app design and - to an extent - music. Within these industries the key institutions, technologies, business processes, products, markets, regulatory frameworks and legal issues that underpin the creation, distribution, sales and marketing of content will be explored. Examination of these will be done in a developmental and structured way across the three years of the programme, beginning with broad concepts and examples moving towards specific elements and the consideration of individual case studies of creative businesses. Throughout, the importance of audience-focussed creativity, entrepreneurial leadership, strategic planning, and effective management and administration of projects will be emphasised and embedded in the core modules. The programme will also draw extensively on modules from the existing UG programmes in the School of Arts and Creative Technologies to provide media specific knowledge, practical skills and understanding and to embed certain overarching concepts such as those of storytelling and creativity, production processes, content analysis and the centrality of digital technologies.
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62	If there are additional awards associated with the programme upon which students can register, please specify the Statement of Purpose for that programme. This will be most relevant for PGT programmes with exit awards that are also available as entry points. Use additional rows to include more than one additional award. Do not include years in industry / abroad (for which there are separate boxes).
63	Exit Award Title			Is the exit award also available as an entry point?	Outcomes: what will the student be able to do on exit with this award?			Specify the module diet that the student will need to complete to obtain this exit award
64	Certificate of Higher Education			No				All stage 1 modules
65	Diploma of Higher Education			No				All stage 1 and 2 modules
66	BA (Ord) in Business of the Creative Industries			No				All stage 1 and 2 modules, plus and 60 credits in stage 3
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68	Programme Learning Outcomes
69	What are the programme learning outcomes (PLOs) for the programme? (Normally a minimum of 6, maximum of 8). Taken together, these outcomes should capture the distinctive features of the programme and represent the outcomes that students progressively develop in the programme and achieve at graduation. PLOs should be worded to follow the stem 'Graduates will be able to...'
70	1	Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and will have developed the capacity to exercise these skills in practical situations
71	2	Initiate, lead and contribute to a range of activities relating to the creation of content and its subsequent promotion and marketing to users and audiences by virtue of an advanced understanding of financial, organisational, regulatory, legal and technical processes and tools.
72	3	Recognise and have develop the capacity to intervene effectively in business practices and processes through a developed and critical understanding of the role of storytelling, aesthetics and technology in the production and consumption of creative content
73	4	Navigate and negotiate the complexities of the creative industries in order to develop careers through applying a critical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance
74	5	Work confidently, effectively and productively alongside and in collaboration with creative and technical specialists on defined projects
75	6	Exercise critical judgement, intellectual rigour and practical application to approaching new as well as familiar situations, and be able to communicate clearly and persuasively using appropriate written, oral and digital media
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77	Diverse entry routes
78	Detail how you would support students from diverse entry routes to transition into the programme. For example, disciplinary knowledge and conventions of the discipline, language skills, academic and writing skills, lab skills, academic integrity.
79	The programme does not map directly to an area of study that all students will have completed previously. As such, all discipinary content and conventions are taught from a beginner level. Students will be directed to additional language, academic and writing support as appropriate. Academic integrity is explained within the context of the discipline.
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88	Inclusion
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90	Please confirm by ticking the box on the right that the design, content and delivery of the programme will support students from all backgrounds to succeed. This refers to the University's duties under the Equality Act 2010. You may wish to refer to the optional Inclusive Learning self-assessment tools to support reflection on this issue.									TRUE
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92	Employability
93	Please give a brief overview - no more than 5 sentences - of how the programmes helps develop students' employability. Your Faculty Employability Manager can help reflection on this issue. This statement will be used by Marketing as the basis for external content with respect to employability.
94	As noted above, the starting point for this programme and its learning outcomes is the expressed need of employers in the creative industries. Thus, employability is a key consideration informing all of the outcomes. The opportunity for students to apply their learning in a real life setting will be provided for those who elect to take a year in industry. But all students will apply their skills in practical ways in the third year group projects which will provide the opportunity for them to work with their colleagues to create a collaborative project mentored by external industry partners and will involve the production of films, television programmes, theatre produtions, games and apps.
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