Facebook UTM Parameters - How are sources classified

	A	B	C	D	E	F	G	H	I	J
1	How are sources classified
2	Source	utm_source	utm_medium	utm_campaign	utm_content	campaign_id	utm_keyword	referring domain	click id	Trigger_link
3	Paid social	"fb_ad" (Mandatory)	{{adset.name}}	{{campaign.name}} (Mandatory)	{{ad.name}}	{{campaign.id}}
4	Organic Social	fb_organic						Facebook.com and other fb websites
5	Paid Search - Rule 1								gclid or msclkid or dclid is present
6	Paid Search - Rule 2	adword (Mandatory)
7	Organic Search							if the referrer domain is google / yahoo/ bing/duckduckgo.
8	Referral							Any other domain which is not in social media list, GHL website list, search engines
9	Email Marketing	email_mktg (Mandatory)		custom name						is present
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100