Website CRO Audit

	A	B
1	Website CRO Audit Cheatsheet - How awesome is your website?

2
3	👉 START HERE: Visit each page on your website one by one. If you have multiple pages (such as product pages), focus on those with the most traffic. Check a checkbox ONLY IF your page meets the criteria.
4
5	Home page
6
7		Use high-quality imagery.
8		Keep navigation simple and easy to understand in your header. For example, use "Kids" instead of "Kid's Running Shoes."
9		Add an offer to the top of your page. This is prime real estate to showcase your strongest offer.
10		Include the story of the founder or the brand's mission on the home page. This makes your brand relatable to people.
11		Showcase your best-selling products within the first 5 sections of your homepage.
12		Add an email signup form to your footer.
13		Answer the following questions near the top of your homepage: "What is this store about? What's in it for me? Whom does it help? How can I buy ASAP?"
14		Add overall review counts and review badges to the announcement bar. Include sources like Google Reviews, Trustpilot, etc.
15		Aim to use video testimonials whenever possible.
16		Highlight famous press coverage on your home page, ideally right below the fold.
17		Share your top 5 customer reviews, including high ratings, product purchases, and their names.
18		Present your benefits concisely on your homepage.
19
20	Product page
21
22		Place the buy box on the right and the image on the left (70% for the image, 30% for the buy box).
23		Add live chat and an FAQ section to address customer concerns quickly.
24		Enable pre-orders and restock notifications for out-of-stock items (within 7–14 days).
25		Use a sticky "Add to Cart" button with all buy box details, so users can purchase while scrolling.
26
27		IMAGES
28		Enable a zoom function to help users see product details.
29		Provide 3–5 product images, including white background, in-use shots, and benefit-focused visuals.
30		Add a product video for items requiring explanation.
31		Link all variants, colors, and products to accurate, real images.
32
33		CALL-TO-ACTION
34		Make the ATC button stand out with bold fonts, contrasting colors, and an optional icon.
35		Use buttons for product variations (e.g., size, color) if there are fewer than 4–5 options.
36		Add a size guide or technical sheet near size/model selectors in a popup for clarity.
37		Provide context for models or backgrounds in images to upsell complementary items.
38		Display discounts as percentages or dollar amounts next to the price.
39		Place reviews above the price to use the anchoring effect and make the price feel smaller.
40		Show transparent pricing (e.g., shipping or taxes) upfront to avoid surprises.
41		Highlight shipping times, return policies, and guarantees near the CTA or product images.
42		If free shipping is available, emphasize it with an icon.
43		Show stock availability, especially for rare or limited items (e.g., “In stock – 4 pieces available”).
44		List payment options under the CTA to reassure customers their preferred method is accepted.
45		Offer installment plans or payment options to encourage purchases.
46
47		SOCIAL PROOF
48		Add an FAQ section below the social proof area with answers to common customer questions.
49		Display logos from reputable publications or events to build trust and authority.
50		Show product reviews and ratings from trusted platforms like Trustpilot or Reviews.io.
51		Include a video testimonial showcasing a satisfied customer and a before-and-after comparison.
52
53		AOV AND CR INCREASE
54		Preselect the priciest variant and position it on the left.
55		Include upsell and cross-sell bundles with complementary products.
56		Leverage urgency and scarcity, such as "Order now for delivery by Thursday" or "Only 3 left" near the price.
57
58		PRODUCT DESCRIPTION
59		Emphasize key benefits with bold text (e.g., “Stay cool even in hot weather with our breathable wool insert”).
60		Use accordion sections (e.g., "General," "Technical Info") to organize longer content and make it mobile-friendly.
61		Provide step-by-step instructions to show how the product works and simplifies life.
62		Create concise product titles to clearly describe the item. Keep them under 65 characters for full visibility in Google search results.
63		Include a subheadline to emphasize the main benefit or feature a customer review.
64		Tailor copywriting using psychographics, focusing on the right adjectives and verbs to address customer desires and fears effectively.
65
66	Category page
67
68		Showcase a maximum of 3–4 products per row on desktop.
69		Showcase a maximum of 2 products per row on mobile.
70		Place the most expensive products at the top.
71		Highlight sales using scarcity timers for specific products.
72		Increase social proof and trust by adding reviews between the product title and price.
73		Add a quick-buy popup so users can purchase immediately without navigating to the product page.
74		Ensure the category page clearly displays product variants (e.g., size, color, brand) for each product.
75		Implement infinite scroll on category pages.
76		Use breadcrumbs to simplify navigation on the category page.
77		Showcase a card with your bestselling products above other products in the same category to boost sales.
78		Include both Filter and Sort options on the category page and track user interactions with them.
79		Allow multiple filter selections.
80		Optimize filters for different devices. Use dropdowns or sliders on the side for desktop and popups or side sliders for mobile.
81		Place the sort option at the top of the category page across all devices.
82
83	Cart page
84
85		Use urgency to drive action, like “Your cart isn’t reserved” or “5 others are viewing this item.”
86		Highlight shipping perks (e.g., free shipping) below the checkout button.
87		List payment options and guarantees under the checkout button.
88		Retain cart items for at least 30 days using cookies.
89		Use a consistent layout with images on the left and product details on the right.
90		Add express checkout options below the main CTA.
91		Reassure users with secure CTAs like “Proceed to a secure checkout” and a lock icon.
92		Enable quantity adjustments with dynamic price updates.
93		Ensure a clean design by including only essential details and fixing technical issues.
94		Show full price transparency, listing all costs above the checkout button.
95
96	Checkout page
97
98		Make registration optional for users during checkout.
99		Use actionable button text, such as "Continue to Shipping" instead of just "Shipping."
100		Implement inline validation to confirm form fields are correctly filled.