| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Compare the feature descriptions and navigation experiences of each competitor's app as a new user. | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | Angi | Indirect | United States | Variety of different maintence services available for hire | $$ | www.angi.com | Large | Individuals who own homes, properties, or businesses that need service | Offers a diverse variety of both electrical and non-electrical service requests | GOOD + Desktop is well-designed and easy to use + Strong brand identity - No content written for the user. Immediately starts with the main user action of searching for service | GOOD + Responsive layout + Good use of descriptive iconography on mobile - Features are condensed on mobile, but easy to access | OK + Tutorial-style account set up + Additional filters available on mobile - Additional support hidden on desktop and mobile | OK + Accessible approach for sign up form inputs - No translation features on desktop | GOOD + Easy sign-up and scheduling processes + Straightforward user flow + Almost all features are easy for low-skill tech users | GOOD + Easy navigation with relevant categories + Clickable elements clearly identified - Feels almost too concise at times - Sign-up/Sign-in user action is hidden from the nav on desktop | GOOD + Strong brand identity including colors, fonts, style, and imagery + Visual design communicates company ethos | Warming, Simple | OK + Features and benefits are clearly outlined - Too brief at times; hard to confirm transparency | |
6 | AllBetter | Direct | United States | Diverse selection of available, nearby electricians for hire | $ | www.allbetterapp.com/electrician/ | Small | Busy individuals who own homes, properties, or businesses that need service | Offers a network of nearby, pre-screened electricians with 24/7 service | OK + Desktop design is easy to use + Features & Benefits clearly outlined on the home page + Reputable brand testimonies on the home page - Low-quality images for desktop design on several pages | NEEDS WORK + Layout not fully responsive - Some features don't work as intended on mobile - Low-quality images for mobile design on several pages | NEEDS WORK + In-app scheduling and messaging between electrician and customer - Additional support available on the desktop but hidden on mobile - No account set up support | NEEDS WORK - Some features don't work as intended on mobile - No translation features | NEEDS WORK + Easy sign-up and scheduling processes - Ambiguous user flow after sign-up | GOOD + Easy navigation with relevant categories + Clickable elements clearly identified - Feels almost too concise at times | NEEDS WORK + Minimal, clean design - Low brand identity in colors and fonts - Low-quality images - Inconsistent button styling | Concise, Direct | OK + Features and benefits are clearly outlined - Too brief at times; hard to confirm transparency | |
7 | ServiceTrade | Indirect | United States | Electrical job scheduling and tracking services | $$ | www.servicetrade.com | Medium | Commercial contractors who need to keep track of scheduled services | Offers set hours of in-app scheduling, paired with GPS tracking, that helps priortize efficient routing and availability of service | OK + Features & Benefits clearly outlined on the home page + Reputable brand testimonies on the home page - Desktop design is clean, but hard to navigate due to overwhelming long nav | OK + Responsive layout + CTA buttons and user actions keep high visibility on mobile - Mobile nav is very long and hard to use on mobile device | GOOD + GPS tracking of service routes for billable mileage efficiency + Categorize / prioritize jobs + Additional support available through chatbot - No in-app messaging between electrician and customer - No account set up support | NEEDS WORK - Mobile nav menu requires a lot of interaction to uncover content - No translation features | NEEDS WORK + Easy sign-up and scheduling processes - Ambiguous user flow after sign-up | NEEDS WORK + Clickable elements clearly identified - Categories of navigation are confusing | NEEDS WORK + Modern and trendy design + Consistent use of typography and buttons - Lack of written content can make the design feel a bit empty/misbalanced | Relatable, Warming, Simple | GOOD + Features and benefits are clearly outlined + Offers FAQ section with more descriptive content | |
8 | Housecall Pro | Direct | United States | Electricial job scheduling, tracking, and billing services | $$ | www.housecallpro.com | Medium | Commercial contractors who need to keep track of scheduled services, invoices, estimates, payments, and reviews | Offers in-app payments through a one-click, complete payment and financing system | GOOD + Desktop is well-designed and easy to use + CTA buttons and key user actions are immediately identifiable on all pages + Features & Benefits clearly outlined on the home page - Low-quality images for desktop design on the home page | GOOD + Responsive layout + CTA buttons and user actions keep high visibility on mobile + Good use of descriptive iconography on mobile - Long content format can be hard to read on mobile | GOOD + One-click payment/financing options + Automatic review integration to Google My Business and Facebook + In-app scheduling and messaging between electrician and customer + Additional support available through chatbot - No account set up support | NEEDS WORK + Accessible approach for sign up form inputs - Text contrast and length can be diffcult to read, especially on mobile - No translation features | NEEDS WORK + Easy sign-up and scheduling processes - Some features are not easy for low-skill tech users | GOOD + Easy navigation with relevant categories + Clickable elements clearly identified + Sign-up/Sign-in user action is always visible in the nav on desktop and mobile | GOOD + Modern and trendy design + Consistent use of typography and buttons - Design constrast can feel dark at times, making written content hard to read | Confident, Competitive | GOOD + Features and benefits are clearly outlined + Transparent pricing and services + Offers FAQ section with more descriptive content | |