[AB180] Retention Playground
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유료 고객 및 비유료 고객의 Retention Data 분석
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원본 데이터: https://analytics.amplitude.com/demo/chart/new/l6yurzx
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설명 보러가기: https://blog.ab180.co/posts/deep-dive-into-retention
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Data Summary
( last 7 days, % )
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Cohortcount*n-dayunboundedbrackets**
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≠ purchase24,68615.5%17.0%28.1%
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= purchase7,16330.9%35.9%52.9%
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* count : unique user count
** bracket : 4 different periods seperated by 0-1 day / 2-4 day / 3-6 day / 7 day
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retention event type
event property
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starting eventnew user
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return eventany active event
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