Competitive Audit

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Competitive audit	To find how quickly, easily, and scalably mothers with cancer can access directories that take them to the resources they need.
2		General information							UX (rated: needs work, okay, good, or outstanding)
3		General information							First impressions		Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Location(s)	Product offering	Website (URL)	Organisation size (small, medium, large)	Target audience	Unique value proposition	Desktop website experience	App or mobile website experience	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Credibility	Simplicity
5	Cancer.gov	Direct	USA	9K educational articles (main) + 100 NGO directory	https://supportorgs.cancer.gov/searchresults.aspx	Large - national gov	Americans with cancer	Government department credibility	RATING: needs work +: Many resources, top results, quick load -: Looks 1980s + boring, directory at bottom of page	RATING: needs work +: Quick load, -: Font too small, text overflow, unusable	RATING: good +: Results can be saved/printed/emailed. Can filter by cancer type, aid offered. -: National-level only. No ratings from past patients	RATING: okay +: Available in Spanish. Takes feedback to improve assistive tech use -: Low contrast, small text	RATING: needs work +: Easy to view table results. No distractions. -: Hard to get to table. Lotsa links	RATING: needs work +: Has cookiecrumb links to get back home -: Hard to know where each link leads. Too many links in general.	RATING needs work +: -: Boring, lacks colour, random font, no images	RATING: Okay Could be more formal, but still... often boring. Ex: Good: "There are 106 organizations that may meet your needs." Ex: "Inclusion in this list does not imply endorsement by..."	RATING Outstanding +: Professionals to validate nonprofits on list, gov't site -:	RATING Good +: Text only. Has 1 paragraph ~ NGO. Side filter -:
6	rarediseases.org	Indirect	USA	Directory of 2K NGOs for 1300 rare diseases	https://rarediseases.org/for-patients-and-families/connect-others/find-patient-organization/	Large - has 300 member nonprofits	Americans with rare diseases	Hub for ALL rare diseases	RATING okay +: has a few colours, font is okay, quick load. -: boring visuals, detached feel	RATING okay +: nice colours, legible text, quick load -: small filters / hard to find filters.	RATING needs work +: condensed results -: can't save results, filter via geography. Hard to filter via disease. Search is too restrictive	RATING needs work +: -: low contrast, small text, no translations, no accessibility focus	RATING needs work +: Each org has badge w/ legitimacy lvl -: Hard to filter/search what you exactly need	RATING: needs work +: -: hard to get between database, disease, and org profiles.	RATING okay +: consistent colours, font is okay. -: no images	RATING: needs work Boring. Ex: "Representatives of patient organizations who are interested in listing an organization in the ODB may write to..."	RATING: needs work +: has some charity navigator badge -: too many legal disclaimers to trust. Hard to find about page	RATING: Okay +: -; Overly simple - doesn't have enough functionality
7	Charity Navigator	Indirect	International	Directory of nonprofits of all sorts with credibility ratings.	https://www.charitynavigator.org/	Large - largest directory site	American donors	Most charities, most users	RATING okay +: Usable, top results, quick load -: Dull	RATING okay +: Usable, top results, quick load. -: Dull	RATING okay +: charity impact verification, region filter, -: no donor ratings, hard to filter via cancer type, search too restrictive	RATING: needs work +: -: meh contrast, small text, no translations, no accessibility focus	RATING: good +: Simple to get to search results from home -: Hard to compare different charities while staying on data table	RATING: okay +: Easy link to search results page. -: Not obvious how to get anywhere else. Ex: Cancer charities page	RATING: needs work +: -: Clashing colours, looks old, low quality images, small font	RATING: Okay Landing page is personal: "Use our ratings to find and support nonprofits that align with your passions and values" After that, informative only	RATING: Outstanding +: Explain rating method, filter by rated charity, show data behind charity. -:	RATING: Okay +: Pretty quick to figure out what does what. And to get to main feature (search) -; Too much stuff on the pages, have their own lingo (ex: 'giving basket', 'filter by beacon')
8	Cancer Support Community	Direct	USA, Japan, Israel	Peer support forum, educational articles / videos	https://www.cancersupportcommunity.org/	Large - works in 50+ cities	Americans with cancer	All in one cancer support	RATING: Outstanding +: Relaxing visuals, personalised resources, easy to find info, supportive tone -:	RATING: Good +: Personalised resources, supportive tone, looks pretty nice -: bit cluttered	RATING: Outstanding +: form to personalise resources shown, calls / videos / text / other resources, filter by disease + stage, save results -: no external resources	RATING: okay +: good contrast, alright font, screen reader -: no translations, no accessibility focus	RATING: Outstanding +: personalised form first thing to get support + can save results -:	RATING: Outstanding +: Have a one stop dashboard that lets you access everything -:	RATING: Outstanding +: Modern font + layout. Relaxing colours + icons. High contrast. -:	RATING: Outstanding Consistently personal + tactful + empathetic. Ex: "Are you seeking help for yourself or a loved one?" Ex: "Find your community with us." Ex: "Based on your responses, we’ve created this personalized dashboard for you."	RATING: Good +: Very extensive variety of content -: Doesn't cite sources, methods	RATING: Oustanding +: Simple words, short text chunks, not just text but other resources, etc. -;