Marketing Hell Week // Batch 16
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Monday - 2/01/2016Tuesday - 2/02/2016Wednesday - 2/03/2016Thursday - 2/04/2016Friday - 2/05/2016
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9:30 AM
Marketing Hell Week // Overview - Tammy + Marketing Metrics that Matter....AARRR
To get the slid decks: click on the name of the talk
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9:45 AM
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10:00 AMBuilding a Growth Machine - Brian Balfour (WMD Video 2014)Smoke Tests - DomPaid Acquistion - Search - Samir πŸŽ₯Viral Growth - YouTube Viral Videos - Karen Cheng πŸŽ₯A/B Testing - Hiten Shah πŸŽ₯
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10:15
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10:30Smoke Tests - Dom Q + APaid Acquistion - Search Q + A πŸŽ₯YouTube Viral Videos - YouTube Q + A - Karen Cheng πŸŽ₯A/B Testing Q + A
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10:45BreakBreakBreakBreakBreak
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11:00Pricing + Positioning - Matthew Johnson πŸŽ₯U/X for Growth w/ Brandon Flayler πŸŽ₯Paid Acquistion - Display + Phsycographic Marketing - Mike Collela πŸŽ₯Paid Acquistion - YouTube - Tommie Powers πŸŽ₯Workshop: Funnel Optimization - Ryan Deiss πŸŽ₯
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11:15
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11:30Pricing + Positioning Q + A πŸŽ₯U/X for Growth Q + A πŸŽ₯Paid Acquistion - Display Q & A πŸŽ₯Paid Acquistion - YouTube Q + A πŸŽ₯
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11:45
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12:00LunchLunchLunchLunchLunch
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12:15LunchLunchLunchLunchLunch
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12:30LunchLunchLunchLunchLunch
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12:45LunchLunchLunchLunchLunch
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13:00Workshop: Defining Your OMTM - Andrei πŸŽ₯SEO for F*cking Startups - Aaron BlumenthalPaid Acquistion - Facebook Ads w/ AdEspressoPaid Acquistion - Remarketing (Susan Coellius) πŸŽ₯Referrals - Branch πŸŽ₯
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13:15
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13:30Workshop: Defining Your Funnel - AndreiSEO Q + A
Paid Acquistion Q + A - Facebook Ads
Paid Acquistion Q + A - Remarketing
Referrals Q + A
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13:45BreakBreakBreak
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14:00BreakBreakPaid Acquistion - Facebook Dark Testing w/ NaytevSales Hacking - Matt Ellsworth πŸŽ₯Building a Growth Team - Matt Lerner
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14:15Workshop: Funnel Definition Teardown - Andrei, Tammy + MatthewContent Marketing - Susan Su
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14:30Paid Acquistion Q + A - Facebook Dark TestingQ + A // Sales Hacking πŸŽ₯
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14:45Content Marketing Q + A
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15:00BreakBreakBreakBreakWrap Up
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15:15Workshop: Creating your Analytics Tracking PlanEmail Marketing - Susan SuPaid Acquistion - Pinterest - BabyList
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15:30
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15:45Paid Acquistion Q + A - Pinterest
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16:00Email Marketing Q + A
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16:15
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16:45
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17:00
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17:15
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17:30
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17:45
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18:00A Fireside Chat w/ James Currier πŸŽ₯Mobile App Store Optimization
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18:15
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18:30Break
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18:45Mobile Tracking + Analytics
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19:00
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19:15
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19:30
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19:45
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20:00
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