| A | B | |
|---|---|---|
1 | Use Case Tracker Are all of your questions able to be answered by the events you are tracking? | |
2 | Use Case | Business Questions for Amplitude |
3 | Understanding acquisition and subscription drivers | Which marketing channels are users coming from? |
4 | Which marketing channels show higher conversion on sign-ups? | |
5 | What is the total length of time from content consumption in the Free Trial for churned trials vs. subscription converters? | |
6 | What activities are common between users who convert vs do not convert after the Free Trial expires? | |
7 | On what day in the trial does a Free Trial user cancel their subscription? | |
8 | Which onboarding experience leads to higher free to subscription conversions? | |
9 | What is the free trial sign-up conversion rate? | |
10 | What CTAs are most effective to getting users to sign up for a Free Trial? | |
11 | What CTAs are most effective to getting users to sign up for a Paid Subscription? | |
12 | How much content is consumed in the Free Trial (free week) by churned-trial users vs. subscription converters? | |
13 | Understanding how users are interacting with your site and how content is being consumed | How many pieces of content do users consume? |
14 | What type of content (i.e. song, video, etc.) is consumed most by users? | |
15 | Which content creators/genres/topics get the most plays? | |
16 | What content duration gets the most plays and what duration gets the most completes? | |
17 | What is the average duration of content watched and at what time mark are users most often exiting the content? | |
18 | What is the percentage of content consumed per genre? | |
19 | Understanding what brings your users' back | How does retention compare between users on different plan types? |
20 | Who are my power users (repeat customers)? | |
21 | What are the most common features my power users (repeat customers) are using? | |
22 | What is the DAU/MAU ratio over time? | |
23 | How many days out of a given week do users return to the product? | |
24 | What time of day do users return to the product? | |
25 | ||
26 | Question forming guidelines. A well-formed question to ask is... | |
27 | Quantitatively Oriented: | Incorporates: |
28 | How many..... | Metric of interest: Conversion, Retention, etc. |
29 | How often... | User cohort: Users who did 'X' ; User who saw 'Y' ; Web vs. Mobile ; etc. |
30 | What percentage.... | |
31 | Which..... | |