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INITIATIVESTATUSSTART DATEEND DATEBUILD TIME (Weeks)Q3Q4
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JULAUGSEPOCTNOVDEC
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2728293031323334353637383940414243444546474849505152
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Q4 - 2023 Initiatives
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Action Oriented Homepage v1 - TrialComplete12/13/2312/21/232
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Q1 - 2024 Initiatives
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Multi-factored Authentication - AcquisitionComplete1/9/241/11/242
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Action Oriented Homepage v1.5 - 31+ Days CohortComplete1/8/241/19/242
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No Basic Trial v2Paused / BlockedTBDTBDTBD
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Onboarding v6 - Build Path + Personalize PathComplete
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LPP PLG Upgrde PQLs - 31+ Days CohortComplete1/22/241/30/241
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Offers in Cancellation Flow v3Complete1/24/241/30/241
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PI Offers ToF v1 - AcquisitionCompleteNo engineering required.
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Email Guardian Enrollment Toggle v1Complete2/14/242/28/242
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LP + EG Gamification v1 (Existing Users) - 31+ Days CohortPaused / Blocked1/31/242/23/243
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FOMO Dashboard v1 - All CohortsComplete2/28/243/20/243
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Action Oriented Homepage v2 - Existing Users (31+ Days)Complete2/28/243/13/242
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Action Oriented Homepage v2 - New Users (0-31 Days)Complete2/28/243/13/242
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Squad 1 Maintainence SprintComplete3/13/243/27/242
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Customer.io - Data Migration ConsultationComplete3/13/243/20/241
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Litmus Personalize Empty States - Countdown TimersComplete3/27/244/3/241
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PLG Motion - Scratch Offs v1Complete3/27/244/10/242
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Gamification - Offer a Free MonthComplete3/27/244/10/242
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Q2 - 2024 Initiatives
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Litmus Personalize Overview Tab Revamp v1 - All Cohorts Complete4/10/244/24/242
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Include LP Reference in Summary Tab v1 - All CohortsComplete4/10/244/24/242
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Email Guardian Enrollment Toggle v2Complete4/10/244/24/242
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EG Toggle on Previews/QA Rerun - All Cohorts (New Default State)Complete4/10/244/24/242
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Litmus Personalize Empty States - Personalized Images - All CohortsComplete4/24/245/8/242
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Dashboard v1 - Proof Modal + Empty State for ENT UsersComplete4/24/245/8/242
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Squad 1 Maintainence Sprint - Early MayComplete5/8/245/22/242
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Customer.io - Trial SupportComplete5/22/246/5/242
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Gamificaiton v2 - Updated UX and Default Discovery StateComplete5/22/246/5/242
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Dashboard Tweaks - Pre default adjustmentsComplete5/22/246/12/242
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Rule Based Images PLG MotionComplete5/22/246/5/242
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Litmus Personalize Empty States - Progress Bars - All CohortsComplete6/5/246/19/242
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Litmus Personalize Empty States - Sentiment Trackers - All CohortsComplete6/5/246/19/242
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Default Decisions - LP Summary TabComplete6/5/246/19/242
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EG Toggle in Projects View: Failure StatesComplete6/5/246/19/242
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Move the Trial Checklist Into DashboardComplete6/19/246/26/242
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Litmus Personalize Empty States - Scratch Offs - All CohortsComplete6/19/246/26/242
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Litmus Personalize Empty States - Live Polls - All CohortsComplete6/19/246/26/242
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Q3 - 2024 Initiatives
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Squad 1 Maintainence Sprint - Early JulyComplete7/3/247/17/242
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Default Decision - Make LP Overview v1 the new default experienceComplete7/17/247/24/241
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Dashboard v2: EG Empty State + EG Toggles in Recent EmailsComplete7/17/247/31/242
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EG Toggle in Projects View: Failure States - CleanupComplete7/17/247/31/242
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Litmus Personalize Empty States - Instagram Feeds - All CohortsComplete7/17/247/31/242
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Litmus Personalize Empty States - Interest Signals - All CohortsComplete7/17/247/31/242
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Migration Research - 11 Transactional and Campaign EmailsComplete7/31/248/14/242
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Enable Annual Impression Limits for LPEComplete7/31/248/21/243
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Customer.io Middleware BuildComplete8/14/248/28/242
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Customer.io - Migrate existing sends away from CMComplete8/14/249/11/244
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Emails tab: v2 EG button placementComplete8/28/249/11/242
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EG inside Trial Checklist - When to MonitorComplete8/28/249/11/242
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Litmus Personalize Empty States - Add-to-calendar - All CohortsComplete8/28/249/11/242
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Litmus Personalize Empty States - Rule Based Images - All CohortsComplete8/28/249/11/242
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Squad 1 Maintainence Sprint - Late Sept/Early OctoberComplete9/11/249/25/242
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Q4 - 2024 Initiatives
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EG Sender Auth Upgrade ExperienceComplete9/25/2410/9/242
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Encourage adding of usersComplete9/25/2410/9/242
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EG Monetization v1 - Enable Hard LimitsIn Development10/9/2410/23/242
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LP Overview Tab v2Test Is Live10/9/2410/23/242
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Nashville!Complete10/21/2410/23/24:)
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Bug RotationComplete10/28/2411/13/242
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Dashboard v4 - Active State EG + Updated Opportunites Section UX + LP Empty StatesIn Development11/13/2411/27/242
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Sign Up Step Experimentation v1In Development11/13/2411/27/242
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LPP PLG Upgrde PQLs v2 - 31+ Days CohortIn Design11/27/2412/11/241
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Adding Users - Enterprise UsersIn Development11/27/2412/11/242
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Soft Closure + Tech SprintPlanned12/11/2412/25/242
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Backlog - Under Consideration
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All backlog items have been moved to the 2025 R&D Roadmap document.Backlog
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