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Summit Bank Analysis
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Customer Retention Project
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Project Overview:
Sales team wants to identify the leading indicators that a customer will leave the bank.
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Objective:
Identify the top 3 to 4 risk factors that contribute to client loss.
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Requirements:
Model the risk factors in a decision tree.
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Stakeholders:
Sales Team
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Data Analysit:
Andrew Ruhnow
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Content List
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Original Data
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Frequency Tables
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Data Quality Check
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Cleaned Data
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Customer Exited - No
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Customer Exited - Yes
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PT - Both Groups w/ Means
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PT - Credit Score
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PT - Estimated Salary
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PT - Active vs Inactive
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PT - Number of Products
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PT - Gender
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PT - Country
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Decision Tree
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