199 Point SEO Audit Checklist - Please make a copy
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SEO Complete Audit Checklist by iQ SEO - Please feel free to make a copy
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Please click here to see the orignal SEO Audit Checklist.
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CheckGradingNotesToolsCompletedUpdated
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GOOGLE (13 checks)
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Is Google Analytics Installed?Pass or FailNotes for the check heregachecker.com
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GA duplication checkGA Debug Extension
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Is Search Console setup?GSC
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Are there any Search Console errors?GSC
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Google cache analysiscache:' in browser
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Is there a sitemap.xml file?Sitemap Check
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Is there a discrepancy between indexed pages in Google and Sitemap?
Check Sitemap in GSC and site:in Google
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Are any invalid pages in the sitemap?Screaming Frog
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Are there any negative search results for the brand?Google / Visual
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Are there any negative Google Autosuggest?Google / Visual
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Is there a Google News sitemap.xml file?GSC
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Any manual actions?GSC
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Are there any crawl errors?GSC
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BENCHMARKS (6 checks)
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Total Pages Indexed in GoogleSite: in Browser
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Total Number of BacklinksAhrefs
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Total Number of Linking Root DomainsAhrefs
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Total Number of Organic KeywordsGSC / Ahrefs / SEMRush
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20-50 Top Keyword PositionsGSC / Ahrefs / SEMRush
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Domain Agewebconfs.com/web-tools/domain-age-tool/
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COMPETITION ANALYSIS (5 checks)
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Top 3-5 competitors identified?Client / SEMRush / Ahrefs
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Has the competition been benchmarked?Visual / Export
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Competitor top 10 keywordsVisual / Export
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Competitor average search positionsVisual / Export
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Top ranking keywordsVisual / Export
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Competitor Content AnalysisAhrefs Content Explorer17/06/19
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SITE ARCHITECTURE (23 checks)
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Site protocol checksMost Crawling Tools
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Pagination checksScreaming Frog
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Canonical checksScreaming Frog
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Print version Noindexed?Visual
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Has Internal Linking been classified on primary pages?Screaming Frog / SEMRush
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Site Visualisation ChecksScreaming Frog / Sitebulb
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Internal redirectsScreaming Frog
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Redirect chains & Redirect loopsScreaming Frog
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Robots.txt present?Visual
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Robots.txt reviewVisual / SC
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Are pages being correctly blocked by Robots.txt?Visual
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Are pages being correctly blocked by Meta Robots?Screaming Frog
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Site Structure & Silo UseScreaming Frog / Sitebulb
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Category Use (ecomm)Visual
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URL naming convention - is this well optimised?Most Crawling Tools
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Error PagesScreaming Frog
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Is an HTML Sitemap in use?Visual / Screaming Frog
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Are Tag Pages being used?Most Crawling Tools
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Is the site using a crumb trail?Visual
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Is primary navigation easy to use?Visual / UX
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Footer navigation checks?Visual
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Is all good content under 4 clicks from home?Most Crawling Tools
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Menu setup and useVisual
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TECHNICAL SEO CHECKS (32 checks)
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Primary Protocol Use (HTTP / HTTPS)?Most Crawling Tools
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Does the site have a valid SSL certificate?Chrome / sslchecker.com
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Do all pages redirect from HTTP to HTTPS correctly?Most Crawling Tools
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Is an HSTS policy in place?securityheaders.com
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Does the site use Subdomains?Most Crawling Tools
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Does the site carry a Favicon?Visual
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Site Uptimeuptimerobot.com
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Broken / Redirected Internal LinksMost Crawling Tools
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Broken / Redirected External LinksMost Crawling Tools
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Javascript UseScreaming Frog / Visual
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Is the .htaccess file configured correctly?Visual
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Are Dynamic Pages being served correctly?Most Crawling Tools
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Does the site have open dynamic pages that can be blocked?From Crawl Data
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Malware & Security Checkssitecheck.sucuri.net
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Blacklist checkmxtoolbox.com & ultratools.com/tools/spamDBLookup
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Site Speed Checkswebpagetest.org / GTMetrix
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Are any pages being duplicated due to poor architecture?Most Crawling Tools
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Structured Data & Schema UseGoogle Testing Tool / SC
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Are there any Chrome Console Errors?Chrome Inspect
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Is CSS being minified?seositecheckup.com/tools/css-minification-test
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Is Inline CSS being used?Visual
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Is every site page secure and without errors?Screaming Frog
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Are there any canonical errors?Most Crawling Tools
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Are all ads and affiliate links nofollowed?Most Crawling Tools
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Can the site be crawled and used without Javascript on?Chrome Web Developer Exension
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Server location by IPiplocation.net
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Check all sites on webserverviewdns.info/reverseip/
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Do any pages have more than 100 external links?Most Crawling Tools
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What platform is the site built on?builtwith.com
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Does the platform come with known restrictions?Research
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Is a CDN in use?builtwith.com
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Check domain historySEMRush / Wayback Machine
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IMAGE OPTIMISATION (7 checks)
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How many images are used sitewide?Most Crawling Tools
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Are images being optimised?Most Crawling Tools
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Are ALT tags being regularly used?Most Crawling Tools
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Are images named sympathetically?Most Crawling Tools
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Are there any dead images?Most Crawling Tools
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Are too many stock images used?Visual
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