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1 | CONTENT DISTRIBUTION CHECKLIST | ||||||
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3 | Content marketers đđž You don't win by pressing publish. | ||||||
4 | You win by distributing it. You win with shares. You win by earning links. You win being featured in newsletters. You win when a prospects share it with their boss. You win with more leads. You win by driving action. The checklist below highlights nearly 100 different ways to distribute your content after pressing publish. | ||||||
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6 | PS. If you're looking for a more hands-on look at content distribution check out the full Content Distribution Playbook: | ||||||
7 | GET THE FULL CONTENT DISTRIBUTION PLAYBOOK â | ||||||
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10 | # | TACTIC | |||||
11 | Facebook Distribution | 1 | Share the content on your company Facebook page. | ||||
12 | 2 | Share the content on your personal account. Set privacy to public. | |||||
13 | 3 | Use Facebook advertising to distribute the content to a broader audience than your page would likely reach. | |||||
14 | 4 | Join Facebook groups and share the content youâve developed in them as soon as itâs published. | |||||
15 | 5 | Comment in FB groups when people ask questions about similar topics. Add value before the link. | |||||
16 | 6 | Use retargeting display or Facebook ads to connect with your mailing list. Upload your list and you can target these individuals. | |||||
17 | 7 | Reach out to a few of your closest friends on Facebook and ask them if theyâd mind sharing the content. | |||||
18 | 8 | Create a Note or Instant Article on Facebook that drives to the content youâve developed or is a repurposed version of the content. | |||||
19 | 9 | Pin the content to the top of your Facebook page. | |||||
20 | 10 | Share and @Mention any brands referenced in the piece. | |||||
21 | 11 | Share a graphic with a CTA in your Facebook story. | |||||
22 | 12 | Run remarketing ads against people who have visited your site lately. | |||||
23 | 13 | Run remarketing ads against people who have watched 20+ seconds of your video. | |||||
24 | 14 | Run a news feed ad promoting the post. | |||||
25 | Twitter Distribution | 15 | Share your content on Twitter so your followers are aware of it. | ||||
26 | 16 | Share the key points as a micro-blog on twitter and link to the piece. | |||||
27 | 17 | Retweet posts from users who are sharing your content on their own Twitter accounts. | |||||
28 | 18 | Respond to people who are sharing other pieces of content you have created. | |||||
29 | 19 | Bump your tweets by replying to the initial tweet. | |||||
30 | 20 | Create a tweet storm about the problem your article solves. Link to the article at the end. | |||||
31 | 21 | Share links of this asset on other channels. Ex. Link to the repurposed LinkedIn post, Growth Hackers post, Hackernews, etc... | |||||
32 | 22 | Mention the influencers who you included in the content on Twitter. RT-bait. | |||||
33 | 23 | Create imagery with quotes from people in the content and tag on Twitter. RT-bait. | |||||
34 | 24 | Send direct messages to a few of your followers letting them know you just wrote a post they might be interested in. Include a link to the tweet. | |||||
35 | 25 | Offer to take part in a Twitter chat and reference your content throughout. | |||||
36 | 26 | Pin the content to the top of your Twitter account. | |||||
37 | LinkedIn Distribution | 27 | Share a status update about the content. Tag the influencers who you mentioned in the content within your status update or spread it out over the week so there are multiple posts. | ||||
38 | 28 | Write a blog post on LinkedIn that drives readers back to your content. It will give a notification to the majority of your connections so they see the activity surrounding the post. | |||||
39 | 29 | Share your content within niche communities and groups on LinkedIn that is relevant to your content. Jason Quey wrote a great post on this tactic. | |||||
40 | 30 | Export the emails of your contacts on LinkedIn and reach out to them. | |||||
41 | 31 | Export the emails of your contacts on LinkedIn and run ads using Facebook custom audiences that tell them to check out your latest piece of content. | |||||
42 | 32 | Run advertising on LinkedIn from your company page driving users to click and read your content. | |||||
43 | 33 | Share images that come directly from the asset and link to it as a post. | |||||
44 | 34 | Share the Slideshare deck via 'Files' on LinkedIn. | |||||
45 | 35 | Create a video announcing the launch of this new asset. Share a link. | |||||
46 | 36 | Drive People To Content With âSponsored InMailâ | |||||
47 | 37 | Create a long form status update about the article with a link in the comments. | |||||
48 | 38 | Comment on status updates shared on Linkedin with a link to the asset. | |||||
49 | Snapchat Distribution | 39 | Share a QR code that is connected to your content. | ||||
50 | 40 | Send a snap directly to your connections telling them to check out your latest. | |||||
51 | 41 | Share a video to your story telling people what your content is about and tell them how to find it. | |||||
52 | 42 | Create a Snapstorm (multiple snaps one after another) that talks about a portion of your content + tell viewers to click the link. | |||||
53 | 43 | Send one-to-one Snapchat DMs asking people to check out your latest. | |||||
54 | 44 | Send one-to-one Snapchat DMs asking people to give you an upvote on one of the various sites you   submitted your content to. | |||||
55 | 45 | Share a URL in your story and tell your followers to screenshot the snap to get it on their camera roll. | |||||
56 | 46 | Run a Snapchat ad targeting individuals in a specific region. | |||||
57 | Instagram Distribution | 47 | Share a post on Instagram that tells your followers to click the link in your bio which happens to be a link to your content. | ||||
58 | 48 | Run paid advertising on Instagram driving users to see your content. | |||||
59 | 49 | Share on your story with a swipe up link. | |||||
60 | 50 | Pay influencers to share a link + swipe up CTA on their story. | |||||
61 | 51 | Find people that are using hashtags that are relevant to you and comment on their content. | |||||
62 | 52 | Pay influencers to share a visual on their feed and change their link in the bio to your post. | |||||
63 | 53 | Send a DM to followers who have recently engaged with your content. | |||||
64 | 54 | Share the feed post on your story. | |||||
65 | 55 | Create a series of videos in your story with a CTA to check the link in your bio. | |||||
66 | 56 | Upload a video about the content to IGTV. | |||||
67 | Reddit Distribution | 57 | Submit a link to a relevant Subreddit. | ||||
68 | 58 | Create a long-form text piece of content that includes a link to the original. | |||||
69 | 59 | Comment on a discussion happening on a relevant post and link back to your content. | |||||
70 | 60 | Turn a quote from the asset into an image and upload to a Subreddit. Include the URL in visual. | |||||
71 | 61 | DM people who have asked questions or shared similar content on Reddit. | |||||
72 | 62 | Run advertisements within Reddit driving to your asset. | |||||
73 | YouTube Distribution | 63 | Create a video about the same topic and link to it in the description. | ||||
74 | 64 | Reference the article in a completely different video but drive people to it via the link in description. | |||||
75 | 65 | Announce the new article using a short 30-60 second video about the topic. | |||||
76 | 66 | Share the announcement video through your LinkedIn feed. | |||||
77 | 67 | Create a playlist about a specific topic and include this video in it. | |||||
78 | 68 | Run YouTube advertisements with the video about the topic. | |||||
79 | 69 | Comment on other people's YouTube videos. | |||||
80 | 70 | Ask for 'Likes' at the end of your video. | |||||
81 | 71 | Ask for shares at the end of your video. | |||||
82 | Quora Distribution | 72 | Research and answer questions related to your topic. Link to your asset. | ||||
83 | 73 | Find top answers related to similar topics and reply with value (and your asset). | |||||
84 | 74 | Share the direct link to your content via Quora newsfeed. | |||||
85 | 75 | Run ads against questions that your content answers. | |||||
86 | 76 | Comment on other people's Quora answers. | |||||
87 | 77 | Add links to your top content in your Quora profile | |||||
88 | Onsite Distribution | 78 | Use social media share bars that allow the reader to share to the network of their choice. | ||||
89 | 79 | Create a handful of tweetable quotes within the text and allow people to tweet with the click of a button using ClickToTweet. | |||||
90 | 80 | Create a place for âPopular Postsâ and link to this piece of content so organic traffic can find it while on your website. | |||||
91 | 81 | Create a section on your about page that links to your most popular or favourite pieces of content. | |||||
92 | GrowthHackers Distribution | 82 | Submit content to these communities if youâre crafting content about marketing. | ||||
93 | 83 | Answer questions on these questions and link back to your own articles where appropriate. | |||||
94 | 84 | If the forum allows, use your signature to promote your content. | |||||
95 | 85 | Sponsor content within the community to ensure it rises to the top | |||||
96 | 86 | Host an Ask Me Anything initiative on the community | |||||
97 | Email Distribution | 87 | Send out a link to your mailing list telling them that this is your latest piece of content. | ||||
98 | 88 | Reach out to someone with a large mailing list and ask if they'd be interested in sharing your article with their audience. | |||||
99 | 89 | Sponsor an industry newsletter to have your content featured within it. | |||||
100 | 90 | Build a newsletter and include your own content within the newsletter that youâre using to share links about a specific topic. |