SC Balanced Scorecard, BSC / GA+Firebase

	A	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG
1													2024.04.	2024.03.	2024.02.	2024.01.	2023.12.	2023.11.	2023.10.	2023.09.	2023.08.	2023.07.	2023.06.	2023.05.	2023.04.	2023.03.	2023.02.	2023.01.	2022.12.	2022.11.	2022.10.	2022.09.
2	-											OKR	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact	fact
3	responsible role	Metrics					Event name	employer role	customer role	unit	benchmark
4

5	-	Funnel	UA														100%	100%	100%	100%	100%	100%	100%	100%	100%	100%	100%
6	-		Users per period. NSM-1: "MAU"					BA	HP	pcs			187	192	153	159	283	256	430	334	293	422	242	536	409	360	168	269	196	162	214	313
7			DAU					BA	ceo
8	сto			Mobile (seo and demo panel)				BA	HP	pcs			187	192	153	159	148	104	115	180	164	265	132	410	326	270	140	220	142	115	166	239
9	pd			Web (seo and demo panel)				BA	HP	pcs							135	152	315	154	129	157	110	126	83	90	54	49	54	47	48	74
10	-		10 find people to date														1%	1%	52%
11	-		20 Customize your dating service
12	-			21 c_orders / Orders
13	pd			GA_SC	payment attempt		dp_user_payments_purchase_attemp	BA	HP	pcs			0						0	14	0	73	1	4	0	0	0	0	0	0	0	0
14	pd				successful purchase of a Virtual gift		dp_user_payments_purchase_virtual_gift	BA	HP	pcs			0						0	5	0	0	0	3	0	0	0	0	0	0	0	0
15	pd				successful purchase of Activity in search		dp_user_payments_purchase_service_active_search	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
16	pd				successful purchase of Featured users		dp_user_payments_purchase_service_featured	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
17	pd				successful purchase of Highlight in search		dp_user_payments_purchase_service_highlight	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
18	pd				successful purchase of Lift Up in search		dp_user_payments_purchase_service_lift_up	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
19	pd				successful purchase of Membership		dp_user_payments_purchase_membership	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	2	0
20	pd				successful purchase of Stealth mode		dp_user_payments_purchase_service_stealth	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
21	pd				number of successful orders		dp_user_payment_purchase_success	BA	HP	pcs			0						0	12	0	72	1	3	0	0	0	0	0	0	0	0
22	pd				number of failed orders		dp_user_payment_purchase_fail	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
23	pd				number of first purchases of recurring subscriptions		dp_user_payments_purchase_recurring_first	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
24	pd				number of repeat purchases of recurring subscriptions		purchase_recurring	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
25	pd				successful purchase of Profile deletion		dp_user_payments_purchase_service_delete_profile	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
26	pd				successful purchase of Administrator approval		dp_user_payments_purchase_service_approval	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
27	сto			Firebase	payment attempt		purchase_attempt	BA	HP	pcs			0	19	20	9	8	5	14	50	9	13	12	22	12	17	25	22	14	6	7	8
28	сto				number of successful orders		purchase_success	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0
29	сto				number of first purchases of recurring subscriptions		purchase_recurring_first	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
30	сto				number of repeat purchases of recurring subscriptions		purchase_recurring	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
31	сto				successful purchase of Membership		purchase_membership	BA	HP	pcs			2	4	3	4	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
32	сto				successful purchase of Featured users		purchase_featured_users	BA	HP	pcs			1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
33	сto				successful purchase of Highlight in search		purchase_highlight	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
34	сto				successful purchase of Lift Up in search		purchase_lift_up	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
35	сto				successful purchase of Stealth mode		purchase_stealth	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0
36	сto				successful purchase of Profile deletion		purchase_profile_delete	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
37	сto				successful purchase of Activity in search		purchase_activity	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
38	сto				successful purchase of Administrator approval		purchase_admin_approval	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
39	сto				successful purchase of a Virtual gift		purchase_virtual_gift	BA	HP	pcs			6	9	7	8	0	6	10	0	10	11	0	16	0	0	0	0	2	0	1	0
40				Purchased				BA	HP				9	33	30	21	9	11	24	81	19	169	14	49	12	17	25	22	17	6	10	8
41					Abandoned Carts			BA	HP	pcs
42					Abandon rate			BA	HP	pcs
43					Abandoned revenue			BA	HP	pcs
44					Added to Cart			BA	HP	pcs
45	-			NSM-3: % who upgrade to paid
46	-	the ratio of user types on the site
47	-		30 bring in customers														1%	1%					50%	11%	6%	24%	24%
48	-			30 bring_platf / Visitors
49	pd			GA_SC	users who have completed registration		dp_user_registration_profile_complete	BA	HP	pcs			0						1	6	2	4	4	0	1	0	0	0	0	2	2	2
50	pd				successful avatar upload		computer_upload_avatar_success	BA	HP	pcs			4						0	6	2	4	4	0	1	0	0	0	0	2	2	2
51	pd				successful registration via email		dp_user_registration_email	BA	HP	pcs			0						0	8	2	6	1	3	1	2	2	2	0	4	2	4
52	pd				Profile photo uploaded		dp_user_profile_upload_photo	BA	HP	pcs			0						11	0	2	4	4	0	0	0	0	0	0	4	0	5
53	pd				failed registration via email		user_email_register_fail	BA	HP	pcs			0						0	9	3	4	0	1	0	0	0	0	0	0	0	0
54	pd				successful registration via social networks		dp_user_registration_social_connection	BA	HP	pcs			0						0	0	0	0	0	1	0	0	0	0	0	0	0	0
55	pd				user confirmed the mail		dp_user_registration_verified	BA	HP	pcs			0						0	0	2	0	0	0	0	0	0	0	0	0	0	0
56	сto			Firebase	profile registration is complete		profile_complete	BA	HP	pcs			17	20	17	15	16	15	23	30	2	29	23	39	32	15	21	17	28	21	28	58
57
58
59	сto				new registrations		new_registrations	BA	HP	pcs			52	41	35	39	43	43	42	74	54	44	46	45	69	36	6	6	50	41	55	68
60	сto				user confirmed the mail		new_registrations_verified	BA	HP	pcs			0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
61
62					30 bring_platf_AR			BA	HP	pcs							0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
63	сto				30 bring_platf_iOs			BA	HP
64	сto					New users iOS		BA	HP	pcs			83	48	44	50	38	16	20	21	20	35	25	39	32	60	22	20	14	18	41	43
65	сto					Returning users iOS		BA	HP	pcs			30	26	15	24	21	17	17	14	20	18	14	17	18	23	16	20	16	21	24	33
66	сto				30 bring_platf_Android/Galaxy/Huawei			BA	HP
67	сto					New users Android		BA	HP	pcs			104	144	109	109	84	54	68	130	111	203	76	394	259	181	100	151	84	62	91	143
68	сto					Returning users Android		BA	HP	pcs			32	45	34	41	33	33	44	59	44	33	35	84	65	38	42	53	62	47	55	74
69					30 bring_platf_Web			BA	HP	pcs							135	152	315	154	129	157	110	126	83	90	54	49	54	47	48	74
70					30 bring_platf_Watch			BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
71	-		40 find_date																				0%	0%	10%	10%	10%
72	pd			GA_SC	the first visit to the page Nearest users		dp_user_nearest_users_engaged	BA	HP	pcs									0	0	2	0	0	0	1	0	0	0	0	0	0	0
73	сto			Firebase	the first visit to the page Nearest users		engaged_nearest_users	BA	HP	pcs			12	15	16	15	12	10	15	17	19	26	20	28	18	10	14	16	22	19	29	32
74	-		50 more_matches																				0%	20%			incorrect data
75	pd			GA_SC	the first swipe in the session Like me		dp_user_like_me_engaged	BA	HP	pcs			0						0	3	0	0	0	0	0	0	0	0	0	0	2	0
76	pd				sent a kiss		dp_user_kisses_engaged	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
77	pd				match		dp_user_like_me_engaged_matched	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
78	pd				attempt to send a virtual gift		dp_user_virtual_gifts_engaged	BA	HP	pcs			0						0	5	0	1	0	3	0	0	0	0	0	0	0	0
79	сto			Firebase	the first swipe in the session Like me		engaged_like_me	BA	HP	pcs			46	56	38	37	35	24	24	45	28	32	23	35	25	27	23	31	31	24	27	21
80	сto				match		engaged_like_me_matched	BA	HP	pcs			0	0	0	1	0	0	0	2	0	0	0	0	0	1	0	0	0	2	0	0
81	сto				sent a kiss		engaged_kisses	BA	HP	pcs			0	2	0	0	0	0	0	0	0	0	0	0	0	3	0	0	7	2	3	1
82	сto				attempt to send a virtual gift		engaged_virtual_gifts	BA	HP	pcs			6	9	7	8	5	6	10	16	10	11	7	17	14	10	0	0	2	0	1	1
83	-		60 first messages																				100%	7%	3%	3%	7%
84	pd			GA_SC	a message in the chatbox		dp_user_chatbox_engaged	BA	HP	pcs			0						0	42	3	73	1	13	0	0	0	0	0	0	5	0
85	pd				sent a wink		dp_user_winks_engaged	BA	HP	pcs			0						0	5	0	1	0	1	0	0	0	0	0	0	8	0
86	pd				reverse/counter wink		dp_user_winks_engaged_back	BA	HP	pcs			0						0	0	0	0	0	0	0	0	0	0	0	0	0	0
87	сto			Firebase	sent a wink		engaged_winks	BA	HP	pcs			0	1	0	1	0	0	0	9	0	0	0	0	0	3	0	0	12	5	6	5
88	сto				reverse/counter wink		engaged_winks_back	BA	HP	pcs			0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
89	-		NSM-2: 70 communication														0%	0%	1%				50%	3%	1%	2%	2%
90	-		80 offline meetings
91	-	cp_Av sessions
92	pd		Sessions Web
93	pd			Visitors				BA	HP	pcs			325				135	152	315	154	129	157	110	126	83	90	54	49	54	47	48	74
94	pd			Returning Visitor				BA	HP	pcs			35				1	10	37	43	17	30	10	9	8	12	3	2	4	2	5	12
95	pd			Average session duration				BA	HP	hh:mm:ss			0:01:07				0:00:12	0:01:06	0:01:26	0:06:37	0:03:29	0:03:43	0:00:49	0:02:22	0:01:02	0:01:36	0:01:57	0:00:40	0:00:10	0:01:41	0:01:06	0:00:41
96	pd			Pages per Visit				BA	HP				1				1	1	1	15	4	8	5	8	3	4	5	5	3	4	5	5
97	сto		Sessions Apps
98	сto			Users				BA	HP	pcs			187	192	153	159	148	104	115	180	164	265	132	410	326	270	140	220	142	115	166	239
99	сto			Returning Visitor				BA	HP	pcs			62	71	49	65	54	50	61	73	64	51	49	101	83	61	58	73	78	68	79	107
100	сto			Average engagement time				BA	HP	hh:mm:ss			0:18:33	0:22:28	0:03:06	0:06:03	0:20:16	0:08:48	0:05:46	0:11:47	0:06:09	0:04:12	0:21:56	0:03:38	0:04:05	0:03:53	0:04:00	0:03:30	0:14:24	0:05:05	0:07:32	0:04:11