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How to Use –>http://SakasAndCompany.com/ranking-best-and-worst-clients/
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To see tips from agency advisor Karl Sakas, hover over cells below with black triangle in the corner. Need help? Email Karl@SakasAndCompany.com
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(project + retainer SERVICES clients only, NOT hosting or other low-revenue clients)
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Client NameCURRENT Value
(1=High, 3=Low)		FUTURE Potential
(1=High, 3=Low)		NotesOPTIONAL: Revenues from this client over the past ~12 monthsWould they recommend you?DecisionOPTIONAL: Size of Price IncreasePlan
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Acme Industries3 - Low2 - MediumOnly building landing pages now, but we could help with their new national anvil-sales campaign.$108,000Yes.Grow themMediumPropose helping with the anvil-sales campaign, to grow the account.
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Dynamic Solutions3 - Low3 - LowLegacy client. Constantly calling with requests, but they never approve our estimates.$46,000Maybe, but it wouldn't be too strong.Fire themN/ARefer them to a smaller agency that's more willing to put up with their time-wasting indecision.
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HMA Pharma1 - High2 - MediumClient sponsor is great but her boss doesn't seem to like us, and they're slow to pay invoices.$780,000Not sure.Maintain status quoMediumPropose new projects occasionally but don't pursue too hard. Try to win over sponsor's boss.
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Widget-tron LLC2 - Medium1 - HighMid-size projects now, but client sponsor mentioned we're on the shortlist to build their new site.$127,500Definitely! They already have, twice.Grow themHighGrow the account by trying to land the new website project. And ask for more referrals!
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Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...Your agency's clients here...
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TIP -->If you have THIS many active clients, you probably have a Client Dilution problem.Let's talk; please reach out here: https://sakasandcompany.com/contact/
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