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Application Name:
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Project Name:
Contact:
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Project Location:
Contact Cell:
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Project Date:
Contact E-mail:
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BUDGET AMOUNT
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**Marketing Budget should equal total Marketing Expenses in Project Budget Template
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ONLINE CAMPAIGNS
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VendorTarget MarketLocal Audiences or Tourists?Online Campaign TypeQtyOnline Run DatesOnline Rate / CPMTotal Cost
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 $ -
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Total Online Campaigns $ -
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PRINT ADS - If Applicable
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VendorTarget MarketLocal Audiences or Tourists?Print Placement SizeQtyPrint Run Dates Rate Total Cost
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 $ -
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 $ -
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 $ -
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Total Print Ads
$ -
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RADIO ADS - If Applicable
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StationTarget MarketLocal Audiences or Tourists?Radio Spot Length (:15 or :30)QtyRadio Spot Time of DayRateTotal Cost
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 $ -
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 $ -
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 $ -
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Total Radio Ads
 $ -
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PRODUCTION OF MARKETING ASSETS
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Production ElementVendorQtyRateTotal Cost
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Banners / Billboards / Signage $ -
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Contractors - Design (Admat, Poster, Stickers, etc) $ -
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Contractors - Publicist $ -
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Contractors - Website $ -
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Contractors - Street Teams $ -
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Event Merch Item-1 $ -
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Event Merch Item-2 $ -
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Printing $ -
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Total Production Costs $ -
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Total CostsIn-Kind & Unpaid Outreach Plan:
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ONLINE $ - Social Media Share by Event Artists:
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PRINT $ - Social Media Share by Event Organizer Networks:
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RADIO $ - Social Media Share by Event Venue:
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PROD/MISC $ - Event Detail Web Listing by Event Venue & Ticketing Platform:
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TOTAL COSTS $ - Event Detail Share via Organizational E-Blasts:
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MARKETING BUDGET Radio PSAs:
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DIFFERENCE +/- - Press Release & Press Interviews:
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Visit Austin Event Listings:
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Community Event Listings:
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