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The Movement Formula: Turn your brand into a movement
© Jon Davids IP, 2024
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The Formula
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1. Unifying Beliefthat enhances [good thing] or reduces [bad thing]
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2. Faiththat this is the best way to do it
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3. Actiontowards achieving that thing
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SAMPLES:
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The Ketogenic Diet
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1. Unifying BeliefConsume less carbs, eat more fat and protein, and you’ll lose weight.
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2. Faithinfluencers, authorities, institutions, books, media, etc.
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3. Actionmeal plans, things to avoid, specialty food provders,etc.
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Value Investing
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1. Unifying BeliefBuy stocks that are trading for less than their intrinsic value and make more money.
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2. Faithfamous investors, investment funds, case studies, books, courses, UGC, etc.
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3. ActionFollow the principles, invest with specialty funds, etc.
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Organized Religion
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1. Unifying BeliefFollow the teachings of your god and you'll go to heaven.
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2. FaithReligious leaders, books, institutions, schools, etc.
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3. ActionGive to charity, be kind to your neighbor, etc.
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What's your Movement Formula?
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1. Unifying Belief
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2. Faith
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3. Action
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Movement Power Moves
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1. Rituals




birth ceremonies, coming of age passages, etc.
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2. Gathering placestemples, churches, mosques, shrines, etc.
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3. Heroesgods, deities, prophets, angels, etc.
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4. Villainsthe devil, the serpent, etc.
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5. Rewardsgoing to heaven, being a moral person, etc.
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6. Punishmentpurgatory, being shunned by your community, etc.
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Grab the Marketing Superpowers book to see how brands can combine The Movement Formula with the Power Moves to create an epic movement!
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Are you finding the book valuable? You can go even deeper with the course.
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Marketing Superpowers Pro: The Course
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