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Welcome to the FollowGraph© Sample Data. This data sample provides data for Nashville, TN and surrounding areas.
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Aggregated data is typically delivered at the blockgroup level.
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Values are 100 based indexes to the national average.
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For example, a value of 220 for "Banana Republic" indicates that individuals in the given block group are 2.2x as likely as the average american to follow Banana Republic on social media.
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Due to the size of this data, we don't include every variable (we include a sample of 200 variables for the Nashville area)
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However, there are thousands of these variables available in the FollowGraph dataset. You can see a full list in the "Full List of Variables" tab.
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Link to docs: https://spatial.ai/docs/
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