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Welcome to the FollowGraph© Sample Data. This data sample provides data for Nashville, TN and surrounding areas.
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Aggregated data is typically delivered at the blockgroup level. However, these variables may also be generated at a household level, as noted in the docs.
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For example, you can upload a list of names and addresses and we will match them to our national consumer file to identify following likelihood for specific individuals.
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Values are 100 based indexes to the national average.
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For example, a value of 220 for "Banana Republic" indicates that individuals in the given block group are 2.2x as likely as the average american to follow Banana Republic on social media.
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Due to the size of this data, we don't include every variable. We include all Interest variables and a sample of other variables (individual account variables that fall in categories such as Brands, Channels, and Celebrities).
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However, there are thousands of these variables available in the FollowGraph dataset. You can see a full list in the "Full List of Variables" tab.
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Link to docs: https://spatial.ai/docs/
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