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Checklist of YMYL factors for a Service WebsiteDeveloped by traffic-hunters.com
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What's missing from your site
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This detailed checklist with examples is designed specifically for online stores. It will help you not to miss anything important when auditing YMYL ranking factors. The checklist is based on an official Google document.
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What should be on the siteAnswer
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1Jobs
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2News
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3Processing of Personal Data
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4Privacy Policy
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5The contract
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6Cases
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7Rating and reviews of the company and employees
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8Methods of payment. If there is a payment on the site, the information, that it is safe
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9Methods, terms and cost of delivery with a detailed description, if the service implies
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10Information about expert staff in the field and the ability to contact them personally
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11Expert employee publications
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12Call me back button, question form
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13Information about cancellation of contract, form for refund request
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14Newsletter Subscription
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15Loyalty program, discounts, promotions, bonus program
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16Photo/video locations (quality), if the service is performed in a particular room
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17Certificates/Licenses/Other
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18About us
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19Corporate clients
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20Contacts, travel directions, legal information
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21Regional branches
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22Page where you can see the status and track your request (optional)
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Service page
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1Appearance, maximum information. It must be clear what the service is, what it includes, who it is for, and other necessary information.
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2Instructions on how to apply/enroll
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3Video about the service (preparation, process, results, and more)
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4Certificates/licenses/etc.
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5Proof of the company's expertise and reliability (well-known clients,
publications of the company's specialists, etc.)
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6Cases
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7Reviews
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Information about expert employees in the field and the opportunity to to contact them personally, links to their expert publications on third-party resources, their licenses and certificates, education, work experience, photos, etc.
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9Call me back button, question form
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10If the service involves, tabs: information on how to prepare for the service, what to bring with you, the process of providing
the service, what to do after the service, what problems can arise and how to solve them.
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11Newsletter Subscription
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12Loyalty program, discounts, promotions
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13Photo. All photos must be of good quality, in sufficient quantity.
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14Warranty information
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15Methods, timing and cost of delivery in the
visibility with a brief comprehensive description, if the service implies it.
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16The FAQ and the ability for each visitor to quickly ask a question without registration
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17Payment methods are in sight, information that the payment on the site is safe
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18Similar services and services that may complement this
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19Contacts for short
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