LSRF 2017 Added, Removed, and Updated Factors
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FACTORS ADDEDNotes
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GMB LISTING FACTORSReworded
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Association of GMB Listing with Active Youtube AccountSource
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Presence of Crowd Sourced AttributesAttributes associated with the business that come from the crowd-sourcing of this data from the Maps app.
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User Added Attributes in GMBAttributes that users can add through GMB
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CITATION FACTORS
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BBB Accredited
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Consistency of Citations on The Primary Data SourcesAggregators in the US and primary data sources in other countries
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Consistency of Citations on Tier 1 Citation SourcesTier 1 are the top 5 to 10 most prominent structured citation sources in the country
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Consistency of Citations on Tier 2 Citation SourcesTier 2 are the next 10 to 50 most prominent structured citation sources in the country
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Consistency of Citations on Tier 3 Citation SourcesTier 3 are the hundreds of other business listing sites out there
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Enhancement/Completeness of CitationsWhen your citations have all/most fields filled out with as much detail as possible, and all/most images have been added.
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Presence of Business on Expert Currated "Best of" and Similar Lists"Best New Restaurants in City", "City's Best Lawyers", "Top 10 Plumbers in City", etc.
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Prominence on Key Industry-Relevant DomainsHow well does the business rank on the most important industry-specific sites?
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Proper Category Associations on Aggregators and Top Tier Citation Sources
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ON-PAGE FACTORS
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City, State in GMB Landing Page URL
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Embedded Google Map for Location on GMB Landing Page
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Mobile-friendly/Responsive Website
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Product/Service Keyword in GMB Landing Page URL
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Reference to Location Specific Entities on GMB Landing PageDoes it help to include mentions of city landmarks and other POIs on the GMB landing page? Some people think so.
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Volume of Content on GMB Landing PageMore content talking about more semantically related topics probably helps your relevancy.
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Volume of Quality Content on Entire WebsiteMore content, more relevancy.
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Volume of Quality Content on Service PagesA separate page for each service, which goes into detail, is thought to be beneficial for rankings.
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Website Uses HTTPS by default
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LINK FACTORS
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Diversity of Anchor Text to Domain
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Diversity of Anchor Text to GMB Landing Page URL
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SOCIAL FACTORS
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Authority/Quality of Engagement Metrics (+1's, comments, shares) on Google+
There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Authority/Quality of Engagement Metrics (likes, @replies, retweets) on Twitter
There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Authority/Quality of Engagement Metrics (likes, comments, shares) on Facebook
There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Quantity of Engagement Metrics (+1's, comments, shares) on Google+
There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Quantity of Engagement Metrics (likes, @replies, retweets) on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Quantity of Engagement Metrics (likes, comments, shares) on Facebook
There is growing sentiment among SEOs that engagement is the primary social factor that matters
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BEHAVIORAL/MOBILE FACTORS
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Length of Dwell Time on GMB Landing Page
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NEGATIVE FACTORS
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Category DilutionThe concept that having more categories dilutes the strength of the most important categories.
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GMB Listings with Same Address/Phone Marked as “Permanently Closed”
Source
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Incomplete/Missing Data on the Primary data Sources
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Malformed Phone Number on Website (uses dots or spaces instead of dashes)
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No Hours of Operation on GMB Listing
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Presence of Businesses in the Same Category at the Same AddressThis is a new negative factor that appeared with the Possum update. It is affecting some businesses.
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Receiving Too Many Google+ Reviews Too Fast
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Reviews Copied from Third Party Sites as Testimonials in Schema/JSON-LD on Website
In August 2016 Google updated its schema guidelines to say "Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews."
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FACTORS REMOVEDNotes
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GMB LISTING FACTORSReworded
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Association of Videos with GMB LocationNot possible to add videos in GMB, but you can associate a Youtube account. See new factor.
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Bulk Owner-verified GMB LocationI don't think it makes any difference if the listings are bulk claimed or individually claimed.
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Location Keyword in GMB Location DescriptionThe description field has been removed from GMB
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Location Keywords in GMB Location Custom AttributesCustom attributes aren't a thing anymore. At least not the way the way they used to be.
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Marginal GMB Category AssociationsI think this is covered in "Proper category associations". Marginal may be a negative factor.
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Product / Service Keyword in GMB Location DescriptionThe description field has been removed from GMB
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EXTERNAL LOCATION FACTORS
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Consistency of Structured CitationsThis has been sub divided into multiple new factors
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Matching, Public WHOIS InformationDropping this because it's probably not in anyone's top 20 and removing it allows us to rename 'External Location Factors' to 'Citation Factors'
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Popularity (# of Views) of MyPlaces References to BusinessNot a thing anymore
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Quantity of MyPlaces References to BusinessNot a thing anymore
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ON-PAGE FACTORS
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Presence of KML File on Domain NameNot a factor anymore
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SOCIAL FACTORS
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Authority of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Author proximity to authority Google+ accountsThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Authority of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Authority of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Authority of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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GMB location account proximity to authority Google+ accountsThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of circles in which author is containedThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of circles in which GMB location is containedThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Number of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Presence of properly implemented rel=author on websiteNot a thing anymore
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Presence of properly implemented rel=publisher on websiteNot a thing anymore
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Velocity of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Velocity of authorship circlesThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Velocity of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Velocity of GMB location circlesThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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Velocity of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
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Velocity of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
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NEGATIVE FACTORS
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Keyword/City Stuffed GMB DescriptionsThe description field has been removed from GMB
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FACTORS UPDATEDReworded To
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GMB LISTING FACTORS
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Age of GMB LocationAge of GMB Listing
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Association of Photos with GMB LocationAssociation of Photos with GMB Listing
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Individually Owner-verified GMB LocationVerified GMB Listing
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Local Area Code on GMB LocationLocal Area Code on GMB Listing
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Location Keyword in GMB Business Title or Title ModifierLocation Keyword in GMB Business Title
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Numerical Percentage of GMB Location CompletenessNumerical Percentage of GMB Listing Completeness
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ON-PAGE FACTORS
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High Numerical Rating of hReview/Schema TestimonialsHigh Numerical Rating of Schema/JSON-LD Testimonials
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HTML NAP Matching GMB Location NAPHTML NAP Matching GMB Listing NAP
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NAP in hCard / Schema.org on GMB Landing Page URLNAP in Schema/JSON-LD on GMB Landing Page URL
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Volume of Testimonials in hReview / Schema.orgVolume of Testimonials in Schema/JSON-LD
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NEGATIVE FACTORS
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Address includes suite number similar to UPS Mail Store or other false addresses
Address is a PO Box, UPS Mail Store, or Other False Address
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Presence of Malware on SiteSite Hacked / Presence of Malware
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