ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
FACTORS ADDEDNotes
2
GMB LISTING FACTORSReworded
3
Association of GMB Listing with Active Youtube AccountSource
4
Presence of Crowd Sourced AttributesAttributes associated with the business that come from the crowd-sourcing of this data from the Maps app.
5
User Added Attributes in GMBAttributes that users can add through GMB
6
CITATION FACTORS
7
BBB Accredited
8
Consistency of Citations on The Primary Data SourcesAggregators in the US and primary data sources in other countries
9
Consistency of Citations on Tier 1 Citation SourcesTier 1 are the top 5 to 10 most prominent structured citation sources in the country
10
Consistency of Citations on Tier 2 Citation SourcesTier 2 are the next 10 to 50 most prominent structured citation sources in the country
11
Consistency of Citations on Tier 3 Citation SourcesTier 3 are the hundreds of other business listing sites out there
12
Enhancement/Completeness of CitationsWhen your citations have all/most fields filled out with as much detail as possible, and all/most images have been added.
13
Presence of Business on Expert Currated "Best of" and Similar Lists"Best New Restaurants in City", "City's Best Lawyers", "Top 10 Plumbers in City", etc.
14
Prominence on Key Industry-Relevant DomainsHow well does the business rank on the most important industry-specific sites?
15
Proper Category Associations on Aggregators and Top Tier Citation Sources
16
ON-PAGE FACTORS
17
City, State in GMB Landing Page URL
18
Embedded Google Map for Location on GMB Landing Page
19
Mobile-friendly/Responsive Website
20
Product/Service Keyword in GMB Landing Page URL
21
Reference to Location Specific Entities on GMB Landing PageDoes it help to include mentions of city landmarks and other POIs on the GMB landing page? Some people think so.
22
Volume of Content on GMB Landing PageMore content talking about more semantically related topics probably helps your relevancy.
23
Volume of Quality Content on Entire WebsiteMore content, more relevancy.
24
Volume of Quality Content on Service PagesA separate page for each service, which goes into detail, is thought to be beneficial for rankings.
25
Website Uses HTTPS by default
26
LINK FACTORS
27
Diversity of Anchor Text to Domain
28
Diversity of Anchor Text to GMB Landing Page URL
29
SOCIAL FACTORS
30
Authority/Quality of Engagement Metrics (+1's, comments, shares) on Google+
There is growing sentiment among SEOs that engagement is the primary social factor that matters
31
Authority/Quality of Engagement Metrics (likes, @replies, retweets) on Twitter
There is growing sentiment among SEOs that engagement is the primary social factor that matters
32
Authority/Quality of Engagement Metrics (likes, comments, shares) on Facebook
There is growing sentiment among SEOs that engagement is the primary social factor that matters
33
Quantity of Engagement Metrics (+1's, comments, shares) on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
34
Quantity of Engagement Metrics (likes, @replies, retweets) on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
35
Quantity of Engagement Metrics (likes, comments, shares) on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
36
BEHAVIORAL/MOBILE FACTORS
37
Length of Dwell Time on GMB Landing Page
38
NEGATIVE FACTORS
39
Category DilutionThe concept that having more categories dilutes the strength of the most important categories.
40
GMB Listings with Same Address/Phone Marked as “Permanently Closed”Source
41
Incomplete/Missing Data on the Primary data Sources
42
Malformed Phone Number on Website (uses dots or spaces instead of dashes)
43
No Hours of Operation on GMB Listing
44
Presence of Businesses in the Same Category at the Same AddressThis is a new negative factor that appeared with the Possum update. It is affecting some businesses.
45
Receiving Too Many Google+ Reviews Too Fast
46
Reviews Copied from Third Party Sites as Testimonials in Schema/JSON-LD on Website
In August 2016 Google updated its schema guidelines to say "Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews."
47
FACTORS REMOVEDNotes
48
GMB LISTING FACTORSReworded
49
Association of Videos with GMB LocationNot possible to add videos in GMB, but you can associate a Youtube account. See new factor.
50
Bulk Owner-verified GMB LocationI don't think it makes any difference if the listings are bulk claimed or individually claimed.
51
Location Keyword in GMB Location DescriptionThe description field has been removed from GMB
52
Location Keywords in GMB Location Custom AttributesCustom attributes aren't a thing anymore. At least not the way the way they used to be.
53
Marginal GMB Category AssociationsI think this is covered in "Proper category associations". Marginal may be a negative factor.
54
Product / Service Keyword in GMB Location DescriptionThe description field has been removed from GMB
55
EXTERNAL LOCATION FACTORS
56
Consistency of Structured CitationsThis has been sub divided into multiple new factors
57
Matching, Public WHOIS InformationDropping this because it's probably not in anyone's top 20 and removing it allows us to rename 'External Location Factors' to 'Citation Factors'
58
Popularity (# of Views) of MyPlaces References to BusinessNot a thing anymore
59
Quantity of MyPlaces References to BusinessNot a thing anymore
60
ON-PAGE FACTORS
61
Presence of KML File on Domain NameNot a factor anymore
62
SOCIAL FACTORS
63
Authority of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
64
Author proximity to authority Google+ accountsThere is growing sentiment among SEOs that engagement is the primary social factor that matters
65
Authority of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
66
Authority of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
67
Authority of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
68
GMB location account proximity to authority Google+ accountsThere is growing sentiment among SEOs that engagement is the primary social factor that matters
69
Number of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
70
Number of circles in which author is containedThere is growing sentiment among SEOs that engagement is the primary social factor that matters
71
Number of circles in which GMB location is containedThere is growing sentiment among SEOs that engagement is the primary social factor that matters
72
Number of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
73
Number of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
74
Number of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
75
Presence of properly implemented rel=author on websiteNot a thing anymore
76
Presence of properly implemented rel=publisher on websiteNot a thing anymore
77
Velocity of +1's on WebsiteThere is growing sentiment among SEOs that engagement is the primary social factor that matters
78
Velocity of authorship circlesThere is growing sentiment among SEOs that engagement is the primary social factor that matters
79
Velocity of Followers/Mentions on TwitterThere is growing sentiment among SEOs that engagement is the primary social factor that matters
80
Velocity of GMB location circlesThere is growing sentiment among SEOs that engagement is the primary social factor that matters
81
Velocity of Shares on Google+There is growing sentiment among SEOs that engagement is the primary social factor that matters
82
Velocity of Shares/Likes on FacebookThere is growing sentiment among SEOs that engagement is the primary social factor that matters
83
NEGATIVE FACTORS
84
Keyword/City Stuffed GMB DescriptionsThe description field has been removed from GMB
85
FACTORS UPDATEDReworded To
86
GMB LISTING FACTORS
87
Age of GMB LocationAge of GMB Listing
88
Association of Photos with GMB LocationAssociation of Photos with GMB Listing
89
Individually Owner-verified GMB LocationVerified GMB Listing
90
Local Area Code on GMB LocationLocal Area Code on GMB Listing
91
Location Keyword in GMB Business Title or Title ModifierLocation Keyword in GMB Business Title
92
Numerical Percentage of GMB Location CompletenessNumerical Percentage of GMB Listing Completeness
93
ON-PAGE FACTORS
94
High Numerical Rating of hReview/Schema TestimonialsHigh Numerical Rating of Schema/JSON-LD Testimonials
95
HTML NAP Matching GMB Location NAPHTML NAP Matching GMB Listing NAP
96
NAP in hCard / Schema.org on GMB Landing Page URLNAP in Schema/JSON-LD on GMB Landing Page URL
97
Volume of Testimonials in hReview / Schema.orgVolume of Testimonials in Schema/JSON-LD
98
NEGATIVE FACTORS
99
Address includes suite number similar to UPS Mail Store or other false addresses
Address is a PO Box, UPS Mail Store, or Other False Address
100
Presence of Malware on SiteSite Hacked / Presence of Malware