A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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1 | FACTORS ADDED | Notes | ||||||||||||||||||||||||
2 | GMB LISTING FACTORS | Reworded | ||||||||||||||||||||||||
3 | Association of GMB Listing with Active Youtube Account | Source | ||||||||||||||||||||||||
4 | Presence of Crowd Sourced Attributes | Attributes associated with the business that come from the crowd-sourcing of this data from the Maps app. | ||||||||||||||||||||||||
5 | User Added Attributes in GMB | Attributes that users can add through GMB | ||||||||||||||||||||||||
6 | CITATION FACTORS | |||||||||||||||||||||||||
7 | BBB Accredited | |||||||||||||||||||||||||
8 | Consistency of Citations on The Primary Data Sources | Aggregators in the US and primary data sources in other countries | ||||||||||||||||||||||||
9 | Consistency of Citations on Tier 1 Citation Sources | Tier 1 are the top 5 to 10 most prominent structured citation sources in the country | ||||||||||||||||||||||||
10 | Consistency of Citations on Tier 2 Citation Sources | Tier 2 are the next 10 to 50 most prominent structured citation sources in the country | ||||||||||||||||||||||||
11 | Consistency of Citations on Tier 3 Citation Sources | Tier 3 are the hundreds of other business listing sites out there | ||||||||||||||||||||||||
12 | Enhancement/Completeness of Citations | When your citations have all/most fields filled out with as much detail as possible, and all/most images have been added. | ||||||||||||||||||||||||
13 | Presence of Business on Expert Currated "Best of" and Similar Lists | "Best New Restaurants in City", "City's Best Lawyers", "Top 10 Plumbers in City", etc. | ||||||||||||||||||||||||
14 | Prominence on Key Industry-Relevant Domains | How well does the business rank on the most important industry-specific sites? | ||||||||||||||||||||||||
15 | Proper Category Associations on Aggregators and Top Tier Citation Sources | |||||||||||||||||||||||||
16 | ON-PAGE FACTORS | |||||||||||||||||||||||||
17 | City, State in GMB Landing Page URL | |||||||||||||||||||||||||
18 | Embedded Google Map for Location on GMB Landing Page | |||||||||||||||||||||||||
19 | Mobile-friendly/Responsive Website | |||||||||||||||||||||||||
20 | Product/Service Keyword in GMB Landing Page URL | |||||||||||||||||||||||||
21 | Reference to Location Specific Entities on GMB Landing Page | Does it help to include mentions of city landmarks and other POIs on the GMB landing page? Some people think so. | ||||||||||||||||||||||||
22 | Volume of Content on GMB Landing Page | More content talking about more semantically related topics probably helps your relevancy. | ||||||||||||||||||||||||
23 | Volume of Quality Content on Entire Website | More content, more relevancy. | ||||||||||||||||||||||||
24 | Volume of Quality Content on Service Pages | A separate page for each service, which goes into detail, is thought to be beneficial for rankings. | ||||||||||||||||||||||||
25 | Website Uses HTTPS by default | |||||||||||||||||||||||||
26 | LINK FACTORS | |||||||||||||||||||||||||
27 | Diversity of Anchor Text to Domain | |||||||||||||||||||||||||
28 | Diversity of Anchor Text to GMB Landing Page URL | |||||||||||||||||||||||||
29 | SOCIAL FACTORS | |||||||||||||||||||||||||
30 | Authority/Quality of Engagement Metrics (+1's, comments, shares) on Google+ | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
31 | Authority/Quality of Engagement Metrics (likes, @replies, retweets) on Twitter | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
32 | Authority/Quality of Engagement Metrics (likes, comments, shares) on Facebook | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
33 | Quantity of Engagement Metrics (+1's, comments, shares) on Google+ | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
34 | Quantity of Engagement Metrics (likes, @replies, retweets) on Twitter | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
35 | Quantity of Engagement Metrics (likes, comments, shares) on Facebook | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
36 | BEHAVIORAL/MOBILE FACTORS | |||||||||||||||||||||||||
37 | Length of Dwell Time on GMB Landing Page | |||||||||||||||||||||||||
38 | NEGATIVE FACTORS | |||||||||||||||||||||||||
39 | Category Dilution | The concept that having more categories dilutes the strength of the most important categories. | ||||||||||||||||||||||||
40 | GMB Listings with Same Address/Phone Marked as “Permanently Closed” | Source | ||||||||||||||||||||||||
41 | Incomplete/Missing Data on the Primary data Sources | |||||||||||||||||||||||||
42 | Malformed Phone Number on Website (uses dots or spaces instead of dashes) | |||||||||||||||||||||||||
43 | No Hours of Operation on GMB Listing | |||||||||||||||||||||||||
44 | Presence of Businesses in the Same Category at the Same Address | This is a new negative factor that appeared with the Possum update. It is affecting some businesses. | ||||||||||||||||||||||||
45 | Receiving Too Many Google+ Reviews Too Fast | |||||||||||||||||||||||||
46 | Reviews Copied from Third Party Sites as Testimonials in Schema/JSON-LD on Website | In August 2016 Google updated its schema guidelines to say "Only include critic reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews." | ||||||||||||||||||||||||
47 | FACTORS REMOVED | Notes | ||||||||||||||||||||||||
48 | GMB LISTING FACTORS | Reworded | ||||||||||||||||||||||||
49 | Association of Videos with GMB Location | Not possible to add videos in GMB, but you can associate a Youtube account. See new factor. | ||||||||||||||||||||||||
50 | Bulk Owner-verified GMB Location | I don't think it makes any difference if the listings are bulk claimed or individually claimed. | ||||||||||||||||||||||||
51 | Location Keyword in GMB Location Description | The description field has been removed from GMB | ||||||||||||||||||||||||
52 | Location Keywords in GMB Location Custom Attributes | Custom attributes aren't a thing anymore. At least not the way the way they used to be. | ||||||||||||||||||||||||
53 | Marginal GMB Category Associations | I think this is covered in "Proper category associations". Marginal may be a negative factor. | ||||||||||||||||||||||||
54 | Product / Service Keyword in GMB Location Description | The description field has been removed from GMB | ||||||||||||||||||||||||
55 | EXTERNAL LOCATION FACTORS | |||||||||||||||||||||||||
56 | Consistency of Structured Citations | This has been sub divided into multiple new factors | ||||||||||||||||||||||||
57 | Matching, Public WHOIS Information | Dropping this because it's probably not in anyone's top 20 and removing it allows us to rename 'External Location Factors' to 'Citation Factors' | ||||||||||||||||||||||||
58 | Popularity (# of Views) of MyPlaces References to Business | Not a thing anymore | ||||||||||||||||||||||||
59 | Quantity of MyPlaces References to Business | Not a thing anymore | ||||||||||||||||||||||||
60 | ON-PAGE FACTORS | |||||||||||||||||||||||||
61 | Presence of KML File on Domain Name | Not a factor anymore | ||||||||||||||||||||||||
62 | SOCIAL FACTORS | |||||||||||||||||||||||||
63 | Authority of +1's on Website | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
64 | Author proximity to authority Google+ accounts | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
65 | Authority of Followers/Mentions on Twitter | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
66 | Authority of Shares on Google+ | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
67 | Authority of Shares/Likes on Facebook | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
68 | GMB location account proximity to authority Google+ accounts | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
69 | Number of +1's on Website | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
70 | Number of circles in which author is contained | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
71 | Number of circles in which GMB location is contained | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
72 | Number of Followers/Mentions on Twitter | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
73 | Number of Shares on Google+ | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
74 | Number of Shares/Likes on Facebook | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
75 | Presence of properly implemented rel=author on website | Not a thing anymore | ||||||||||||||||||||||||
76 | Presence of properly implemented rel=publisher on website | Not a thing anymore | ||||||||||||||||||||||||
77 | Velocity of +1's on Website | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
78 | Velocity of authorship circles | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
79 | Velocity of Followers/Mentions on Twitter | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
80 | Velocity of GMB location circles | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
81 | Velocity of Shares on Google+ | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
82 | Velocity of Shares/Likes on Facebook | There is growing sentiment among SEOs that engagement is the primary social factor that matters | ||||||||||||||||||||||||
83 | NEGATIVE FACTORS | |||||||||||||||||||||||||
84 | Keyword/City Stuffed GMB Descriptions | The description field has been removed from GMB | ||||||||||||||||||||||||
85 | FACTORS UPDATED | Reworded To | ||||||||||||||||||||||||
86 | GMB LISTING FACTORS | |||||||||||||||||||||||||
87 | Age of GMB Location | Age of GMB Listing | ||||||||||||||||||||||||
88 | Association of Photos with GMB Location | Association of Photos with GMB Listing | ||||||||||||||||||||||||
89 | Individually Owner-verified GMB Location | Verified GMB Listing | ||||||||||||||||||||||||
90 | Local Area Code on GMB Location | Local Area Code on GMB Listing | ||||||||||||||||||||||||
91 | Location Keyword in GMB Business Title or Title Modifier | Location Keyword in GMB Business Title | ||||||||||||||||||||||||
92 | Numerical Percentage of GMB Location Completeness | Numerical Percentage of GMB Listing Completeness | ||||||||||||||||||||||||
93 | ON-PAGE FACTORS | |||||||||||||||||||||||||
94 | High Numerical Rating of hReview/Schema Testimonials | High Numerical Rating of Schema/JSON-LD Testimonials | ||||||||||||||||||||||||
95 | HTML NAP Matching GMB Location NAP | HTML NAP Matching GMB Listing NAP | ||||||||||||||||||||||||
96 | NAP in hCard / Schema.org on GMB Landing Page URL | NAP in Schema/JSON-LD on GMB Landing Page URL | ||||||||||||||||||||||||
97 | Volume of Testimonials in hReview / Schema.org | Volume of Testimonials in Schema/JSON-LD | ||||||||||||||||||||||||
98 | NEGATIVE FACTORS | |||||||||||||||||||||||||
99 | Address includes suite number similar to UPS Mail Store or other false addresses | Address is a PO Box, UPS Mail Store, or Other False Address | ||||||||||||||||||||||||
100 | Presence of Malware on Site | Site Hacked / Presence of Malware |