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Create professional Gantt charts in GanttPRO in a few clicks
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Marketing Roadmap4/9/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary4/16/20254/21/20250240000
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1.1Objectives of plan4/16/20254/17/20250800OpenMedium00
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1.2Challenges of organization4/17/20254/18/20250800OpenMedium00
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1.3Expectations if marketing plan was successful4/18/20254/19/20250800OpenMedium00
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1.4Alignment4/19/20254/20/20250000OpenMedium00
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1.5Mission4/20/20254/21/20250000OpenMedium00
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2Target markets4/22/20254/25/20250240000
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2.1Demographics4/22/20254/23/20250800OpenMedium00
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2.2Lifestyle4/23/20254/24/20250800OpenMedium00
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2.3Actions4/24/20254/25/20250800OpenMedium00
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3Organization’s strategies and plans4/26/20255/1/20250240000
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3.1New products, markets4/26/20254/27/20250000OpenMedium00
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3.2Promotions4/27/20254/28/20250000OpenMedium00
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3.3Expansion4/28/20254/29/20250800OpenMedium00
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3.4Assessment4/29/20254/30/20250800OpenMedium00
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3.5Current marketing efforts4/30/20255/1/20250800OpenMedium00
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4Marketing metrics- performance/interactivity5/2/20255/6/20250160000
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4.1Search Engine positioning (for keywords )5/2/20255/3/20250800OpenMedium00
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4.2Analytics5/3/20255/4/20250000OpenMedium00
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4.3Facebook Insights/ likes5/4/20255/5/20250000OpenMedium00
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4.4Twitter activity5/5/20255/6/20250800OpenMedium00
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5Industry analysis5/7/20255/13/20250320000
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5.1SWOT situational analysis5/7/20255/8/20250800OpenMedium00
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5.2Competitor analysis and environment5/8/20255/9/20250800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )5/9/20255/10/20250800OpenMedium00
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5.4Market research/Consumer insights5/10/20255/11/20250000OpenMedium00
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5.5focus group5/11/20255/12/20250000OpenMedium00
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5.6If service organization5/12/20255/13/20250800OpenMedium00
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6Service blueprint5/14/20255/16/20250160000
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6.1Service gap analysis5/14/20255/15/20250800OpenMedium00
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6.2Summarize challenges5/15/20255/16/20250800OpenMedium00
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7Brand Blueprint5/17/20255/25/20250400000
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7.1Brand Personality– How to get your brand unstuck?5/17/20255/18/20250000OpenMedium00
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7.2Current image, mindset, behavior5/18/20255/19/20250000OpenMedium00
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7.3Desired behavior5/19/20255/20/20250800OpenMedium00
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7.4Challenges to overcome5/20/20255/21/20250800OpenMedium00
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7.5Brand Properties5/21/20255/22/20250800OpenMedium00
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7.6Product/service features5/22/20255/23/20250800OpenMedium00
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7.7Logo5/23/20255/24/20250800OpenMedium00
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7.8Tagline5/24/20255/25/20250000OpenMedium00
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8Brand Essence5/26/20256/2/20250400000
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8.1Organizational touchstone5/26/20255/27/20250800OpenMedium00
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8.2Customer insights and key benefit5/27/20255/28/20250800OpenMedium00
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8.3Recommendations for Clarified Brand5/28/20255/29/20250800OpenMedium00
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8.4Suggestions for Logo, Tagline5/29/20255/30/20250800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)5/30/20255/31/20250800OpenMedium00
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8.6Universal Selling Points (USP)5/31/20256/1/20250000OpenMedium00
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8.7Value Proposition6/1/20256/2/20250000OpenMedium00
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9Brand Blueprint Elements6/3/20256/15/20250720000
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9.1Competitive context6/3/20256/4/20250800OpenMedium00
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9.2Target markets6/4/20256/5/20250800OpenMedium00
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9.3Current image, mindset, behavior6/5/20256/6/20250800OpenMedium00
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9.4Desired behavior6/6/20256/7/20250800OpenMedium00
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9.5Challenges to overcome6/7/20256/8/20250000OpenMedium00
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9.6Brand Properties6/8/20256/9/20250000OpenMedium00
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9.7Brand Essence6/9/20256/10/20250800OpenMedium00
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9.8Customer insights/benefit6/10/20256/11/20250800OpenMedium00
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9.9Brand Recommendations (logo, tagline)6/11/20256/12/20250800OpenMedium00
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9.10Brand Promise6/12/20256/13/20250800OpenMedium00
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9.11Universal Selling Points6/13/20256/14/20250800OpenMedium00
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9.12Value Proposition6/14/20256/15/20250000OpenMedium00
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10Integrated Media Sample6/16/20257/7/202501200000
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10.1Flyers/ brochures6/16/20256/17/20250800OpenMedium00
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10.2YouTube -Video6/17/20256/18/20250800OpenMedium00
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10.3Facebook6/18/20256/19/20250800OpenMedium00
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10.4Twitter6/19/20256/20/20250800OpenMedium00
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10.5Email blast6/20/20256/21/20250800OpenMedium00
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10.6Blog6/21/20256/22/20250000OpenMedium00
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10.7Social bookmarks6/22/20256/23/20250000OpenMedium00
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10.8Pinterest6/23/20256/24/20250800OpenMedium00
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10.9Instagram6/24/20256/25/20250800OpenMedium00
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10.10TV/radio6/25/20256/26/20250800OpenMedium00
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10.11Infographic6/26/20256/27/20250800OpenMedium00
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10.12Newspaper6/27/20256/28/20250800OpenMedium00
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10.13Posters6/28/20256/29/20250000OpenMedium00
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10.14Newsletter ( online)6/29/20256/30/20250000OpenMedium00
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10.15Personal networks6/30/20257/1/20250800OpenMedium00
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10.16friends, family, org.7/1/20257/2/20250800OpenMedium00
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10.17Local businesses7/2/20257/3/20250800OpenMedium00
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10.18WOM friends7/3/20257/4/20250800OpenMedium00
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10.19Events7/4/20257/5/20250800OpenMedium00
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10.20Past participants/buyers7/5/20257/6/20250000OpenMedium00
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10.21Partner organizations7/6/20257/7/20250000OpenMedium00
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11Implementation (What resources)7/8/20257/15/20250400000
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11.1staff7/8/20257/9/20250800OpenMedium00
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11.2management7/9/20257/10/20250800OpenMedium00
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11.3staff availability7/10/20257/11/20250800OpenMedium00
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11.4expertise to implement the plan7/11/20257/12/20250800OpenMedium00
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11.5outsource elements of plan (use outside vendors)7/12/20257/13/20250000OpenMedium00
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11.6time7/13/20257/14/20250000OpenMedium00
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11.7resources (financial)7/14/20257/15/20250800OpenMedium00
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12Monitoring Evaluation7/16/20257/22/20250320000
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12.1Monitoring metrics7/16/20257/17/20250800OpenMedium00
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12.2Website - Google Analytics7/17/20257/18/20250800OpenMedium00
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12.3Social media insights7/18/20257/19/20250800OpenMedium00