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Create professional Gantt charts in GanttPRO in a few clicks
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Marketing Roadmap6/13/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary6/20/20266/25/20260240000
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1.1Objectives of plan6/20/20266/21/20260800OpenMedium00
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1.2Challenges of organization6/21/20266/22/20260800OpenMedium00
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1.3Expectations if marketing plan was successful6/22/20266/23/20260800OpenMedium00
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1.4Alignment6/23/20266/24/20260000OpenMedium00
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1.5Mission6/24/20266/25/20260000OpenMedium00
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2Target markets6/26/20266/29/20260240000
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2.1Demographics6/26/20266/27/20260800OpenMedium00
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2.2Lifestyle6/27/20266/28/20260800OpenMedium00
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2.3Actions6/28/20266/29/20260800OpenMedium00
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3Organization’s strategies and plans6/30/20267/5/20260240000
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3.1New products, markets6/30/20267/1/20260000OpenMedium00
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3.2Promotions7/1/20267/2/20260000OpenMedium00
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3.3Expansion7/2/20267/3/20260800OpenMedium00
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3.4Assessment7/3/20267/4/20260800OpenMedium00
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3.5Current marketing efforts7/4/20267/5/20260800OpenMedium00
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4Marketing metrics- performance/interactivity7/6/20267/10/20260160000
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4.1Search Engine positioning (for keywords )7/6/20267/7/20260800OpenMedium00
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4.2Analytics7/7/20267/8/20260000OpenMedium00
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4.3Facebook Insights/ likes7/8/20267/9/20260000OpenMedium00
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4.4Twitter activity7/9/20267/10/20260800OpenMedium00
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5Industry analysis7/11/20267/17/20260320000
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5.1SWOT situational analysis7/11/20267/12/20260800OpenMedium00
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5.2Competitor analysis and environment7/12/20267/13/20260800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )7/13/20267/14/20260800OpenMedium00
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5.4Market research/Consumer insights7/14/20267/15/20260000OpenMedium00
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5.5focus group7/15/20267/16/20260000OpenMedium00
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5.6If service organization7/16/20267/17/20260800OpenMedium00
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6Service blueprint7/18/20267/20/20260160000
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6.1Service gap analysis7/18/20267/19/20260800OpenMedium00
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6.2Summarize challenges7/19/20267/20/20260800OpenMedium00
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7Brand Blueprint7/21/20267/29/20260400000
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7.1Brand Personality– How to get your brand unstuck?7/21/20267/22/20260000OpenMedium00
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7.2Current image, mindset, behavior7/22/20267/23/20260000OpenMedium00
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7.3Desired behavior7/23/20267/24/20260800OpenMedium00
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7.4Challenges to overcome7/24/20267/25/20260800OpenMedium00
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7.5Brand Properties7/25/20267/26/20260800OpenMedium00
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7.6Product/service features7/26/20267/27/20260800OpenMedium00
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7.7Logo7/27/20267/28/20260800OpenMedium00
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7.8Tagline7/28/20267/29/20260000OpenMedium00
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8Brand Essence7/30/20268/6/20260400000
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8.1Organizational touchstone7/30/20267/31/20260800OpenMedium00
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8.2Customer insights and key benefit7/31/20268/1/20260800OpenMedium00
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8.3Recommendations for Clarified Brand8/1/20268/2/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline8/2/20268/3/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)8/3/20268/4/20260800OpenMedium00
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8.6Universal Selling Points (USP)8/4/20268/5/20260000OpenMedium00
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8.7Value Proposition8/5/20268/6/20260000OpenMedium00
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9Brand Blueprint Elements8/7/20268/19/20260720000
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9.1Competitive context8/7/20268/8/20260800OpenMedium00
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9.2Target markets8/8/20268/9/20260800OpenMedium00
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9.3Current image, mindset, behavior8/9/20268/10/20260800OpenMedium00
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9.4Desired behavior8/10/20268/11/20260800OpenMedium00
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9.5Challenges to overcome8/11/20268/12/20260000OpenMedium00
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9.6Brand Properties8/12/20268/13/20260000OpenMedium00
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9.7Brand Essence8/13/20268/14/20260800OpenMedium00
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9.8Customer insights/benefit8/14/20268/15/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)8/15/20268/16/20260800OpenMedium00
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9.10Brand Promise8/16/20268/17/20260800OpenMedium00
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9.11Universal Selling Points8/17/20268/18/20260800OpenMedium00
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9.12Value Proposition8/18/20268/19/20260000OpenMedium00
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10Integrated Media Sample8/20/20269/10/202601200000
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10.1Flyers/ brochures8/20/20268/21/20260800OpenMedium00
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10.2YouTube -Video8/21/20268/22/20260800OpenMedium00
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10.3Facebook8/22/20268/23/20260800OpenMedium00
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10.4Twitter8/23/20268/24/20260800OpenMedium00
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10.5Email blast8/24/20268/25/20260800OpenMedium00
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10.6Blog8/25/20268/26/20260000OpenMedium00
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10.7Social bookmarks8/26/20268/27/20260000OpenMedium00
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10.8Pinterest8/27/20268/28/20260800OpenMedium00
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10.9Instagram8/28/20268/29/20260800OpenMedium00
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10.10TV/radio8/29/20268/30/20260800OpenMedium00
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10.11Infographic8/30/20268/31/20260800OpenMedium00
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10.12Newspaper8/31/20269/1/20260800OpenMedium00
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10.13Posters9/1/20269/2/20260000OpenMedium00
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10.14Newsletter ( online)9/2/20269/3/20260000OpenMedium00
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10.15Personal networks9/3/20269/4/20260800OpenMedium00
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10.16friends, family, org.9/4/20269/5/20260800OpenMedium00
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10.17Local businesses9/5/20269/6/20260800OpenMedium00
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10.18WOM friends9/6/20269/7/20260800OpenMedium00
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10.19Events9/7/20269/8/20260800OpenMedium00
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10.20Past participants/buyers9/8/20269/9/20260000OpenMedium00
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10.21Partner organizations9/9/20269/10/20260000OpenMedium00
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11Implementation (What resources)9/11/20269/18/20260400000
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11.1staff9/11/20269/12/20260800OpenMedium00
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11.2management9/12/20269/13/20260800OpenMedium00
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11.3staff availability9/13/20269/14/20260800OpenMedium00
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11.4expertise to implement the plan9/14/20269/15/20260800OpenMedium00
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11.5outsource elements of plan (use outside vendors)9/15/20269/16/20260000OpenMedium00
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11.6time9/16/20269/17/20260000OpenMedium00
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11.7resources (financial)9/17/20269/18/20260800OpenMedium00
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12Monitoring Evaluation9/19/20269/25/20260320000
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12.1Monitoring metrics9/19/20269/20/20260800OpenMedium00
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12.2Website - Google Analytics9/20/20269/21/20260800OpenMedium00
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12.3Social media insights9/21/20269/22/20260800OpenMedium00