Stakeholder Questionnaire & Key Findings Document
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRST
1
Profile TypeInternal ExecutiveInternal Board MemberInternal Lower LevelVolunteerExternal ExecutiveExternal Lower LevelDonor
2
3
INTRODUCTORY QUESTIONS
4
Name:
5
What is your role with or within this organization?
6
How did you become interested in this organization?
7
How long have you been involved?
8
What has kept you involved over time?
9
What are the biggest challenges in your role?
10
Why is this project important?
11
What would you consider a postive outcome?
12
Are there any changes that are happening in this organization that may impact this project?
13
What does the organization do well in terms of communications?
14
15
16
BRANDING & MARKETING
17
Using a few key words, how do you want people to see your brand (both the company brand and the product brand)?
18
What is unique about your organization?
19
Can you describe your marketing program over the last year?
20
Would you say it has been more focused on building awareness or selling a product/service?
21
What are your marketing goals/areas of opportunity in the next 1, 3, 5 years?
22
What marketing channels do you use?
23
How effective do you think each channel is? Explain in detail.
24
Channel 1
25
Channel 2
26
Channel 3
27
Channel 4
28
Channel 5
29
What are your biggest outreach challenges?
30
How consistent (both in looks and wording) are your identity and marketing materials (print & web)?
31
Do you think they represent your organization well? What could be improved?
32
33
CONSTITUENTS & DONORS
34
Who are the primary constiuents/customers/donors of your organization today? (demographics)
35
How do you want them to be the same or different in 1, 3, 5 years?
36
What do you want each of these groups to think/feel about your organization? (List 3-4 qualities)
37
Profile 1
38
Profile 2
39
Profile 3
40
Profile 4
41
What factors do you or do you think constituents/donors consider when deciding between involvement/giving with this vs. other organizations?
42
Who are your biggest competitors?
43
What are their strengths & weakness?
44
How do you differentiate yourself?
45
46
WEBSITE
47
What is the main reason for this website redesign?
48
What are the primary goals of the newly designed site?
49
How would you describe success for this project?
50
Who are the target audiences for the redesigned site?
51
What does each audience care about most?
52
Audience 1
53
Audience 2
54
Audience 3
55
What don't you know about each audience? (What are your assumptions about them?)
56
What is the most important message we should communicate to each audience?
57
Audience 1
58
Audience 2
59
Audience 3
60
What are the mandatory elements of the redesigned website?
61
What are some of the nice-to-have components or features?
62
63
MEMBERS
64
How long have you been a member?
65
Why did you become a member?
66
What did you expect in terms of communication from us when you became a member?
67
Were those expectations met?
68
What is the best thing about being a member?
69
What could be improved?
70
How could we provide more value to members?
71
When you first became a member, how would you rate your orientation and onboarding process?
72
How would you rate the process of joining as a member?
73
What could be improved in that joining process?
74
How would you rate the member community?
75
Do you feel connected to our membership community?
76
How would you rate the importance of the membership community?
77
How would you rate overall membership communications?
78
How could membership communications be improved?
79
How would you rate the membership renewal process?
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu