HTTP to HTTPs Migration - SEO Checklist by @Aleyda
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1.1.SSL Certification SettingGet, configure and test the TLS certificate using SHA-2 for SSL. You can do it for free too in case you don't have many resources as it's shared here: https://raventools.com/blog/free-ssl-http2/ServerName, Last Namedd/mm/yyy
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1.2.Google Search Console RegistrationRegister both domains http & https in Google Search Console, along your www and non-www versions. If you also had registered individual sub-domains or sub-directories in the Google Search Console, replicate that registration & configuration with their https version. Google Search Console
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1.3.Rankings MonitoringStart monitoring the site rankings in parallel with the https domainRank tracking software
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1.4.Current top site pages & queries identificationIdentify the top pages -and related queries- attracting organic search visibility & traffic to be prioritized when validating & monitoring the site performanceGoogle Search Console & Google Analytics
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1.5.Current site crawlingCrawl the http site to identify and fix any internal broken links & the current Web structure before moving. Stage Environment
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1.6.New HTTPS Web setting w/ updated internal linksSet the new Web version to make the changes, test & update the links on a stage environment, to point to the URLs (pages & resources such as images, js, pdfs, etc. too) with HTTPSStage Environment
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1.7.New HTTPS Web canonicalizationUpdate the canonical tags to include absolute URLs using https on the stage environmentStage Environment
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1.8.New HTTPS Web canonicalizationVerify in the stage environment that all of the already existing rewrites & redirects behavior (non-www vs. www; slash vs. non-slash, etc.) are also implemented in the https Web version as they used to work on the http oneStage Environment
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1.9.Redirects preparationPrepare & test the Rewrite Rules that will 301 redirect from all of the identified existing URLs (pages, images, js, etc) on the http domain to the https one Server
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1.10.New XML Sitemap GenerationGenerate a new XML Sitemap with the URLs with https to be uploaded in the HTTPs Google Search Console Profile once the site is movedXML Sitemap Generator
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1.11.Robots.txt preparationPrepare the robots.txt to be uploaded on the https domain version when the site is launched replicating the existing directives for http, but by pointing to the https URLs if necessaryRobots.txt
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1.12.Campaigns updates preparationPrepare changes on any ads, emailing or affiliates campaigns to start pointng to the https URLs versions when the migration is doneCampaigns Platforms
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1.13.Disavow ConfigurationVerify if there were any disavow requests submitted in the past that will need to be resubmitted again for the https URLs versions in its own Google Search Console profileGoogle Search Console
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1.14.Geolocation ConfigurationIf you're migrating a gTLD that you are geotargeting through the Google Search Console (as well as its sub-domains or subdirectories, in case you're individually geotargeting them), make sure to geotarget them again with the https domain versionGoogle Search Console
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1.15.URLs Parameters ConfigurationIf URLs parameters are handled through the Google Search Console the existing configuration should be replicated in the HTTPs site profileGoogle Search Console
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1.16.CDN Configuration PreparationIf a CDN is used verify that they will be able to properly serve the https domain version of the site and handle SSL when the migration is doneCDN Provider
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1.17.Ads & 3rd-Party Extension PreparationVerify that any served ads code, 3d party extensions or social plugins used on the site will properly work when this is moved to https Ads & Extensions Platforms
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1.18.Web Analytics Configuration PreparationMake sure that the existing Web Analytics configuration will also monitor the traffic of the https domain Web Analytics Platform
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1. Before Launching
2. During Launching
3. After Launching