Link Building Planner

	A	B	C	D	E
1	Jon Cooper of Point Blank SEO created the following gigantic list of link building strategies. Not familiar with a particular method? Original post here:			http://pointblankseo.com/link-building-strategies
2	In an effort to make the list more searchable and actionable, Rhea Drysdale and the Outspoken Media team added potential time frames, department/contractor dependencies, and link values to the methods. The expansion of Jon's list was announced during Rhea's presentation at Distilled's Linklove Boston 2012. These time frames, dependencies, and values are averages and estimates based on our work and experience. Feel free to take it and adapt it for your own internal priorities and processes. Happy link building! And, if you really like it, link to Jon and Outspoken Media! :)
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4	Strategy Type	Method	Timeframe	Potential Dependencies	Link Value

5	Link Attraction	Egobait	1-2 weeks	Content	High
6	Link Attraction	Stories	1-2 weeks	Content, marketing	High
7	Basic	Create an RSS feed	1-2 weeks	Design, development	High
8	Local	Better Business Bureau	1-2 weeks	Marketing, customer service	High
9	Local	Chamber of Commerce	1-2 weeks	Marketing, customer service	High
10	College/Educational	Offer discounts	1-2 weeks	Marketing, legal, customer service	High
11	Link Attraction	Covering News first	1-2 weeks	Content, marketing	High
12	Helping Webmasters	Broken links	1-2 weeks	None	High
13	Link Attraction	Live blogging	1-2 weeks, ongoing	Content	High
14	Social	Twitter	1-2 weeks, ongoing	None	High
15	Content-Based	Guest posting	12+ weeks, ongoing	Content	High
16	Content-Based	Trade articles	12+ weeks, ongoing	Content	High
17	Content-Based	Educational content	12+ weeks, ongoing	Content	High
18	Basic	Make it easy to link to you	12+ weeks, ongoing	None	High
19	Leverage Existing Opportunities	Your influence	12+ weeks, ongoing	None	High
20	Paid	Hire industry veterans	12+ weeks, ongoing	None	High
21	Paid	Hire veteran link builders	12+ weeks, ongoing	None	High
22	Basic	Get people to see your content	12+ weeks, ongoing	Social	High
23	Basic	Build relationships	12+ weeks, ongoing	Social, customer service	High
24	Link Attraction	How to’s and tutorials	2-4 weeks	Content	High
25	Content-Based	Green content	2-4 weeks	Content	High
26	Link Attraction	Drawings	2-4 weeks	Marketing, design, development	High
27	Give	Products to bloggers	2-4 weeks	Marketing, legal	High
28	Miscellaneous	Abandoned domains (auctions too)	2-4 weeks	None	High
29	Miscellaneous	Reverse engineering assets	2-6 weeks	Content, design	High
30	Paid	Content acquisition	2-6 weeks	None	High
31	Local	Library	3-12 weeks	None	High
32	Community	Community newspapers	3-4 weeks	Content	High
33	Getting people to see and read your content	Evergreen content	3-4 weeks	Content	High
34	Link Attraction	Webinars	3-4 weeks	Marketing, design, development	High
35	Give	Contest giveaways	3-4 weeks	Marketing, legal, design, development	High
36	Basic	Research competitors	3-4 weeks	None	High
37	College/Educational	Student blogs	3-4 weeks	None	High
38	Miscellaneous	PR Outreach	3-4 weeks	PR	High
39	Basic	Interlink	4-8 weeks	Development	High
40	College/Educational	Scholarships	4-8 weeks	Marketing, PR, legal	High
41	Link Attraction	Infographics	4-8 weeks, ongoing	Design	High
42	Link Attraction	Data/Research	4-8 weeks, ongoing	None	High
43	Link Attraction	Timely/Seasonal content	8-12 weeks	Content	High
44	Basic	Create a blog	8-12 weeks	Content, design, development, legal	High
45	Link Attraction	Complete guides/resources	8-12 weeks	Content, legal	High
46	Link Attraction	Web tools	8-12 weeks	Design, development	High
47	Link Attraction	Glossary of terms	2-4 weeks	Content	High
48	Link Attraction	Utilize National Days & Events	1-2 weeks	Marketing, design, development	High
49	Submission-Based	Niche specific directories	1-2 weeks	None	High
50	Basic	Ask people you know for a link	1-2 weeks, ongoing	None	High
51	Paid	Sponsor contests	2-4 weeks	Legal, financial	High
52	Paid	Sponsor clubs	2-4 weeks	Legal, financial	High
53	Paid	Sponsor events	2-4 weeks	Legal, financial	High
54	Paid	Donate to charities & non profits	2-4 weeks	Legal, financial	High
55	Paid	Theme sponsorship	2-4 weeks	Legal, financial	High
56	Link Attraction	Crowdsourcing	2-4 weeks	None	High
57	Miscellaneous	Buy existing domains	2-4 weeks	None	High
58	Create Useful Things	Badges	3-4 weeks	Design	High
59	College/Educational	Write curriculum	4-8 weeks	Content	High
60	Create Useful Things	Plugins & extensions	2-4 weeks	Development	High
61	Create Useful Things	Toolbars	2-4 weeks	Development	High
62	Create Useful Things	WordPress themes	4-8 weeks	Design, development	High
63	Create Useful Things	Drupal Themes	4-8 weeks	Design, development	High
64	Create Useful Things	Widgets	4-8 weeks	Design, development	High
65	Traffic Drivers	Craigslist	1-2 weeks	Legal, HR	Low
66	Community Projects	Wiki	1-2 weeks	None	Low
67	Miscellaneous	Guest books	1-2 weeks	None	Low
68	Submission-Based	User rating reviews	1-2 weeks	None	Low
69	Submission-Based	Web cam directories	1-2 weeks	None	Low
70	Submission-Based	Logo design directories	1-2 weeks	None	Low
71	Submission-Based	Free web directories	1-2 weeks	None	Low
72	Submission-Based	Non-English directories	1-2 weeks	None	Low
73	Traffic Drivers	Email Signatures	1-2 weeks	None	Low
74	Traffic Drivers	Scoop.it	1-2 weeks	Social	Low
75	Leverage Existing Opportunities	Reclaiming Twitter links	1-2 weeks, ongoing	None	Low
76	Community	Blog commenting	1-2 weeks, ongoing	Social	Low
77	Develop Relationships	G+ Hangouts/Skype	1-2 weeks, ongoing	Social	Low
78	Miscellaneous	Set up free blogs	2-4 weeks	Content	Low
79	Give	Free ebooks/products using social payment systems	2-4 weeks	Marketing, legal	Low
80	Paid	Paid reviews	2-6 weeks	Customer service	Low
81	Content-Based	Entering contests & giveaways	3-4 weeks	Marketing, legal, PR	Low
82	Miscellaneous	Non-college job/intern postings (get picked up by job boards)	1-2 weeks	HR	Low-Moderate
83	Linking Out	Getting trackbacks	1-2 weeks, ongoing	Content	Low-Moderate
84	Submission-Based	Article directories	12+ weeks, ongoing	Content	Low-Moderate
85	Traffic Drivers	Newsletters	3-4 weeks, ongoing	Content, social	Low-Moderate
86	Leverage Existing Opportunities	Getting links from scraped content	1-2 weeks	Marketing, legal (if syndication contract needed)	Low-Moderate
87	Getting people to see and read your content	High Flesch-Kincaid readability score	1-2 weeks	Content, user testing	Low-Moderate
88	Leverage Existing Opportunities	Leverage copy & pasting	1-2 weeks	None	Low-Moderate
89	Miscellaneous	Expired Blogspot blogs	1-2 weeks	None	Low-Moderate
90	Submission-Based	RSS directories	1-2 weeks	None	Low-Moderate
91	Submission-Based	1-800 Directories	1-2 weeks	None	Low-Moderate
92	Miscellaneous	Help A Reporter Out (HARO)	1-2 weeks	PR	Low-Moderate
93	Linking Out	Link roundups	1-2 weeks, ongoing	Content	Low-Moderate
94	Linking Out	Giving trackbacks	1-2 weeks, ongoing	Development	Low-Moderate
95	Social	Social bookmarking	1-2 weeks, ongoing	None	Low-Moderate
96	Develop Relationships	Twitter RTs, Responses, and DMs	1-2 weeks, ongoing	Social	Low-Moderate
97	Miscellaneous	Affiliate program	12+ weeks, ongoing	Marketing, development	Low-Moderate
98	Miscellaneous	Get on the news by crashing cars	12+ weeks, ongoing	Marketing, PR, social	Low-Moderate
99	Give	Social coupons	3-4 weeks	Marketing, legal	Low-Moderate
100	Leverage Existing Opportunities	Your Twitter followers	3-4 weeks, ongoing	None	Low-Moderate