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Jon Cooper of Point Blank SEO created the following gigantic list of link building strategies. Not familiar with a particular method? Original post here:http://pointblankseo.com/link-building-strategies
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In an effort to make the list more searchable and actionable, Rhea Drysdale and the Outspoken Media team added potential time frames, department/contractor dependencies, and link values to the methods. The expansion of Jon's list was announced during Rhea's presentation at Distilled's Linklove Boston 2012. These time frames, dependencies, and values are averages and estimates based on our work and experience. Feel free to take it and adapt it for your own internal priorities and processes. Happy link building! And, if you really like it, link to Jon and Outspoken Media! :)
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Strategy TypeMethodTimeframePotential DependenciesLink Value
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Link AttractionEgobait1-2 weeksContentHigh
6
Link AttractionStories1-2 weeksContent, marketingHigh
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BasicCreate an RSS feed1-2 weeksDesign, development High
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LocalBetter Business Bureau1-2 weeksMarketing, customer serviceHigh
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LocalChamber of Commerce1-2 weeksMarketing, customer serviceHigh
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College/EducationalOffer discounts1-2 weeksMarketing, legal, customer serviceHigh
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Link AttractionCovering News first1-2 weeksContent, marketingHigh
12
Helping WebmastersBroken links1-2 weeksNoneHigh
13
Link AttractionLive blogging1-2 weeks, ongoingContentHigh
14
SocialTwitter1-2 weeks, ongoingNoneHigh
15
Content-BasedGuest posting12+ weeks, ongoingContentHigh
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Content-BasedTrade articles12+ weeks, ongoingContentHigh
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Content-BasedEducational content12+ weeks, ongoingContentHigh
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BasicMake it easy to link to you12+ weeks, ongoingNoneHigh
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Leverage Existing OpportunitiesYour influence12+ weeks, ongoingNoneHigh
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PaidHire industry veterans12+ weeks, ongoingNoneHigh
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PaidHire veteran link builders12+ weeks, ongoingNoneHigh
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BasicGet people to see your content12+ weeks, ongoingSocialHigh
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BasicBuild relationships12+ weeks, ongoingSocial, customer serviceHigh
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Link AttractionHow to’s and tutorials2-4 weeksContentHigh
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Content-BasedGreen content2-4 weeksContentHigh
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Link AttractionDrawings2-4 weeksMarketing, design, developmentHigh
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GiveProducts to bloggers2-4 weeksMarketing, legalHigh
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MiscellaneousAbandoned domains (auctions too)2-4 weeksNoneHigh
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MiscellaneousReverse engineering assets2-6 weeksContent, designHigh
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PaidContent acquisition2-6 weeksNoneHigh
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LocalLibrary3-12 weeksNoneHigh
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CommunityCommunity newspapers3-4 weeksContentHigh
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Getting people to see and read your contentEvergreen content3-4 weeksContentHigh
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Link AttractionWebinars3-4 weeksMarketing, design, developmentHigh
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GiveContest giveaways3-4 weeksMarketing, legal, design, developmentHigh
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BasicResearch competitors3-4 weeksNoneHigh
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College/EducationalStudent blogs3-4 weeksNoneHigh
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MiscellaneousPR Outreach3-4 weeksPRHigh
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BasicInterlink4-8 weeksDevelopmentHigh
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College/EducationalScholarships4-8 weeksMarketing, PR, legalHigh
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Link AttractionInfographics4-8 weeks, ongoingDesignHigh
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Link AttractionData/Research4-8 weeks, ongoingNoneHigh
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Link AttractionTimely/Seasonal content8-12 weeksContentHigh
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BasicCreate a blog8-12 weeksContent, design, development, legalHigh
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Link AttractionComplete guides/resources8-12 weeksContent, legalHigh
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Link AttractionWeb tools8-12 weeksDesign, developmentHigh
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Link AttractionGlossary of terms2-4 weeksContentHigh
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Link AttractionUtilize National Days & Events1-2 weeksMarketing, design, developmentHigh
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Submission-BasedNiche specific directories1-2 weeksNoneHigh
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BasicAsk people you know for a link1-2 weeks, ongoingNoneHigh
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PaidSponsor contests2-4 weeksLegal, financialHigh
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PaidSponsor clubs2-4 weeksLegal, financialHigh
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PaidSponsor events2-4 weeksLegal, financialHigh
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PaidDonate to charities & non profits2-4 weeksLegal, financialHigh
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PaidTheme sponsorship2-4 weeksLegal, financialHigh
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Link AttractionCrowdsourcing2-4 weeksNoneHigh
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MiscellaneousBuy existing domains2-4 weeksNoneHigh
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Create Useful ThingsBadges3-4 weeksDesignHigh
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College/EducationalWrite curriculum4-8 weeksContentHigh
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Create Useful ThingsPlugins & extensions2-4 weeksDevelopmentHigh
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Create Useful ThingsToolbars2-4 weeksDevelopmentHigh
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Create Useful ThingsWordPress themes4-8 weeksDesign, developmentHigh
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Create Useful ThingsDrupal Themes4-8 weeksDesign, developmentHigh
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Create Useful ThingsWidgets4-8 weeksDesign, developmentHigh
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Traffic DriversCraigslist1-2 weeksLegal, HRLow
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Community ProjectsWiki1-2 weeksNoneLow
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MiscellaneousGuest books1-2 weeksNoneLow
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Submission-BasedUser rating reviews1-2 weeksNoneLow
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Submission-BasedWeb cam directories1-2 weeksNoneLow
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Submission-BasedLogo design directories1-2 weeksNoneLow
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Submission-BasedFree web directories1-2 weeksNoneLow
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Submission-BasedNon-English directories1-2 weeksNoneLow
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Traffic DriversEmail Signatures1-2 weeksNoneLow
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Traffic DriversScoop.it1-2 weeksSocialLow
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Leverage Existing OpportunitiesReclaiming Twitter links1-2 weeks, ongoingNoneLow
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CommunityBlog commenting1-2 weeks, ongoingSocialLow
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Develop RelationshipsG+ Hangouts/Skype1-2 weeks, ongoingSocialLow
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MiscellaneousSet up free blogs2-4 weeksContentLow
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GiveFree ebooks/products using social payment systems2-4 weeksMarketing, legalLow
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PaidPaid reviews2-6 weeksCustomer serviceLow
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Content-BasedEntering contests & giveaways3-4 weeksMarketing, legal, PRLow
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MiscellaneousNon-college job/intern postings (get picked up by job boards)1-2 weeksHRLow-Moderate
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Linking OutGetting trackbacks1-2 weeks, ongoingContentLow-Moderate
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Submission-BasedArticle directories12+ weeks, ongoingContentLow-Moderate
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Traffic DriversNewsletters3-4 weeks, ongoingContent, socialLow-Moderate
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Leverage Existing OpportunitiesGetting links from scraped content1-2 weeksMarketing, legal (if syndication contract needed)Low-Moderate
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Getting people to see and read your contentHigh Flesch-Kincaid readability score1-2 weeksContent, user testingLow-Moderate
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Leverage Existing OpportunitiesLeverage copy & pasting1-2 weeksNoneLow-Moderate
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MiscellaneousExpired Blogspot blogs1-2 weeksNoneLow-Moderate
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Submission-BasedRSS directories1-2 weeksNoneLow-Moderate
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Submission-Based1-800 Directories1-2 weeksNoneLow-Moderate
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MiscellaneousHelp A Reporter Out (HARO)1-2 weeksPRLow-Moderate
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Linking OutLink roundups1-2 weeks, ongoingContentLow-Moderate
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Linking OutGiving trackbacks1-2 weeks, ongoingDevelopmentLow-Moderate
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SocialSocial bookmarking1-2 weeks, ongoingNoneLow-Moderate
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Develop RelationshipsTwitter RTs, Responses, and DMs1-2 weeks, ongoingSocialLow-Moderate
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MiscellaneousAffiliate program12+ weeks, ongoingMarketing, developmentLow-Moderate
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MiscellaneousGet on the news by crashing cars12+ weeks, ongoingMarketing, PR, socialLow-Moderate
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GiveSocial coupons3-4 weeksMarketing, legalLow-Moderate
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Leverage Existing OpportunitiesYour Twitter followers3-4 weeks, ongoingNoneLow-Moderate
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Link Methods