A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | |
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1 | Jon Cooper of Point Blank SEO created the following gigantic list of link building strategies. Not familiar with a particular method? Original post here: | http://pointblankseo.com/link-building-strategies | ||||||||||||||||||
2 | In an effort to make the list more searchable and actionable, Rhea Drysdale and the Outspoken Media team added potential time frames, department/contractor dependencies, and link values to the methods. The expansion of Jon's list was announced during Rhea's presentation at Distilled's Linklove Boston 2012. These time frames, dependencies, and values are averages and estimates based on our work and experience. Feel free to take it and adapt it for your own internal priorities and processes. Happy link building! And, if you really like it, link to Jon and Outspoken Media! :) | |||||||||||||||||||
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4 | Strategy Type | Method | Timeframe | Potential Dependencies | Link Value | |||||||||||||||
5 | Link Attraction | Egobait | 1-2 weeks | Content | High | |||||||||||||||
6 | Link Attraction | Stories | 1-2 weeks | Content, marketing | High | |||||||||||||||
7 | Basic | Create an RSS feed | 1-2 weeks | Design, development | High | |||||||||||||||
8 | Local | Better Business Bureau | 1-2 weeks | Marketing, customer service | High | |||||||||||||||
9 | Local | Chamber of Commerce | 1-2 weeks | Marketing, customer service | High | |||||||||||||||
10 | College/Educational | Offer discounts | 1-2 weeks | Marketing, legal, customer service | High | |||||||||||||||
11 | Link Attraction | Covering News first | 1-2 weeks | Content, marketing | High | |||||||||||||||
12 | Helping Webmasters | Broken links | 1-2 weeks | None | High | |||||||||||||||
13 | Link Attraction | Live blogging | 1-2 weeks, ongoing | Content | High | |||||||||||||||
14 | Social | 1-2 weeks, ongoing | None | High | ||||||||||||||||
15 | Content-Based | Guest posting | 12+ weeks, ongoing | Content | High | |||||||||||||||
16 | Content-Based | Trade articles | 12+ weeks, ongoing | Content | High | |||||||||||||||
17 | Content-Based | Educational content | 12+ weeks, ongoing | Content | High | |||||||||||||||
18 | Basic | Make it easy to link to you | 12+ weeks, ongoing | None | High | |||||||||||||||
19 | Leverage Existing Opportunities | Your influence | 12+ weeks, ongoing | None | High | |||||||||||||||
20 | Paid | Hire industry veterans | 12+ weeks, ongoing | None | High | |||||||||||||||
21 | Paid | Hire veteran link builders | 12+ weeks, ongoing | None | High | |||||||||||||||
22 | Basic | Get people to see your content | 12+ weeks, ongoing | Social | High | |||||||||||||||
23 | Basic | Build relationships | 12+ weeks, ongoing | Social, customer service | High | |||||||||||||||
24 | Link Attraction | How to’s and tutorials | 2-4 weeks | Content | High | |||||||||||||||
25 | Content-Based | Green content | 2-4 weeks | Content | High | |||||||||||||||
26 | Link Attraction | Drawings | 2-4 weeks | Marketing, design, development | High | |||||||||||||||
27 | Give | Products to bloggers | 2-4 weeks | Marketing, legal | High | |||||||||||||||
28 | Miscellaneous | Abandoned domains (auctions too) | 2-4 weeks | None | High | |||||||||||||||
29 | Miscellaneous | Reverse engineering assets | 2-6 weeks | Content, design | High | |||||||||||||||
30 | Paid | Content acquisition | 2-6 weeks | None | High | |||||||||||||||
31 | Local | Library | 3-12 weeks | None | High | |||||||||||||||
32 | Community | Community newspapers | 3-4 weeks | Content | High | |||||||||||||||
33 | Getting people to see and read your content | Evergreen content | 3-4 weeks | Content | High | |||||||||||||||
34 | Link Attraction | Webinars | 3-4 weeks | Marketing, design, development | High | |||||||||||||||
35 | Give | Contest giveaways | 3-4 weeks | Marketing, legal, design, development | High | |||||||||||||||
36 | Basic | Research competitors | 3-4 weeks | None | High | |||||||||||||||
37 | College/Educational | Student blogs | 3-4 weeks | None | High | |||||||||||||||
38 | Miscellaneous | PR Outreach | 3-4 weeks | PR | High | |||||||||||||||
39 | Basic | Interlink | 4-8 weeks | Development | High | |||||||||||||||
40 | College/Educational | Scholarships | 4-8 weeks | Marketing, PR, legal | High | |||||||||||||||
41 | Link Attraction | Infographics | 4-8 weeks, ongoing | Design | High | |||||||||||||||
42 | Link Attraction | Data/Research | 4-8 weeks, ongoing | None | High | |||||||||||||||
43 | Link Attraction | Timely/Seasonal content | 8-12 weeks | Content | High | |||||||||||||||
44 | Basic | Create a blog | 8-12 weeks | Content, design, development, legal | High | |||||||||||||||
45 | Link Attraction | Complete guides/resources | 8-12 weeks | Content, legal | High | |||||||||||||||
46 | Link Attraction | Web tools | 8-12 weeks | Design, development | High | |||||||||||||||
47 | Link Attraction | Glossary of terms | 2-4 weeks | Content | High | |||||||||||||||
48 | Link Attraction | Utilize National Days & Events | 1-2 weeks | Marketing, design, development | High | |||||||||||||||
49 | Submission-Based | Niche specific directories | 1-2 weeks | None | High | |||||||||||||||
50 | Basic | Ask people you know for a link | 1-2 weeks, ongoing | None | High | |||||||||||||||
51 | Paid | Sponsor contests | 2-4 weeks | Legal, financial | High | |||||||||||||||
52 | Paid | Sponsor clubs | 2-4 weeks | Legal, financial | High | |||||||||||||||
53 | Paid | Sponsor events | 2-4 weeks | Legal, financial | High | |||||||||||||||
54 | Paid | Donate to charities & non profits | 2-4 weeks | Legal, financial | High | |||||||||||||||
55 | Paid | Theme sponsorship | 2-4 weeks | Legal, financial | High | |||||||||||||||
56 | Link Attraction | Crowdsourcing | 2-4 weeks | None | High | |||||||||||||||
57 | Miscellaneous | Buy existing domains | 2-4 weeks | None | High | |||||||||||||||
58 | Create Useful Things | Badges | 3-4 weeks | Design | High | |||||||||||||||
59 | College/Educational | Write curriculum | 4-8 weeks | Content | High | |||||||||||||||
60 | Create Useful Things | Plugins & extensions | 2-4 weeks | Development | High | |||||||||||||||
61 | Create Useful Things | Toolbars | 2-4 weeks | Development | High | |||||||||||||||
62 | Create Useful Things | WordPress themes | 4-8 weeks | Design, development | High | |||||||||||||||
63 | Create Useful Things | Drupal Themes | 4-8 weeks | Design, development | High | |||||||||||||||
64 | Create Useful Things | Widgets | 4-8 weeks | Design, development | High | |||||||||||||||
65 | Traffic Drivers | Craigslist | 1-2 weeks | Legal, HR | Low | |||||||||||||||
66 | Community Projects | Wiki | 1-2 weeks | None | Low | |||||||||||||||
67 | Miscellaneous | Guest books | 1-2 weeks | None | Low | |||||||||||||||
68 | Submission-Based | User rating reviews | 1-2 weeks | None | Low | |||||||||||||||
69 | Submission-Based | Web cam directories | 1-2 weeks | None | Low | |||||||||||||||
70 | Submission-Based | Logo design directories | 1-2 weeks | None | Low | |||||||||||||||
71 | Submission-Based | Free web directories | 1-2 weeks | None | Low | |||||||||||||||
72 | Submission-Based | Non-English directories | 1-2 weeks | None | Low | |||||||||||||||
73 | Traffic Drivers | Email Signatures | 1-2 weeks | None | Low | |||||||||||||||
74 | Traffic Drivers | Scoop.it | 1-2 weeks | Social | Low | |||||||||||||||
75 | Leverage Existing Opportunities | Reclaiming Twitter links | 1-2 weeks, ongoing | None | Low | |||||||||||||||
76 | Community | Blog commenting | 1-2 weeks, ongoing | Social | Low | |||||||||||||||
77 | Develop Relationships | G+ Hangouts/Skype | 1-2 weeks, ongoing | Social | Low | |||||||||||||||
78 | Miscellaneous | Set up free blogs | 2-4 weeks | Content | Low | |||||||||||||||
79 | Give | Free ebooks/products using social payment systems | 2-4 weeks | Marketing, legal | Low | |||||||||||||||
80 | Paid | Paid reviews | 2-6 weeks | Customer service | Low | |||||||||||||||
81 | Content-Based | Entering contests & giveaways | 3-4 weeks | Marketing, legal, PR | Low | |||||||||||||||
82 | Miscellaneous | Non-college job/intern postings (get picked up by job boards) | 1-2 weeks | HR | Low-Moderate | |||||||||||||||
83 | Linking Out | Getting trackbacks | 1-2 weeks, ongoing | Content | Low-Moderate | |||||||||||||||
84 | Submission-Based | Article directories | 12+ weeks, ongoing | Content | Low-Moderate | |||||||||||||||
85 | Traffic Drivers | Newsletters | 3-4 weeks, ongoing | Content, social | Low-Moderate | |||||||||||||||
86 | Leverage Existing Opportunities | Getting links from scraped content | 1-2 weeks | Marketing, legal (if syndication contract needed) | Low-Moderate | |||||||||||||||
87 | Getting people to see and read your content | High Flesch-Kincaid readability score | 1-2 weeks | Content, user testing | Low-Moderate | |||||||||||||||
88 | Leverage Existing Opportunities | Leverage copy & pasting | 1-2 weeks | None | Low-Moderate | |||||||||||||||
89 | Miscellaneous | Expired Blogspot blogs | 1-2 weeks | None | Low-Moderate | |||||||||||||||
90 | Submission-Based | RSS directories | 1-2 weeks | None | Low-Moderate | |||||||||||||||
91 | Submission-Based | 1-800 Directories | 1-2 weeks | None | Low-Moderate | |||||||||||||||
92 | Miscellaneous | Help A Reporter Out (HARO) | 1-2 weeks | PR | Low-Moderate | |||||||||||||||
93 | Linking Out | Link roundups | 1-2 weeks, ongoing | Content | Low-Moderate | |||||||||||||||
94 | Linking Out | Giving trackbacks | 1-2 weeks, ongoing | Development | Low-Moderate | |||||||||||||||
95 | Social | Social bookmarking | 1-2 weeks, ongoing | None | Low-Moderate | |||||||||||||||
96 | Develop Relationships | Twitter RTs, Responses, and DMs | 1-2 weeks, ongoing | Social | Low-Moderate | |||||||||||||||
97 | Miscellaneous | Affiliate program | 12+ weeks, ongoing | Marketing, development | Low-Moderate | |||||||||||||||
98 | Miscellaneous | Get on the news by crashing cars | 12+ weeks, ongoing | Marketing, PR, social | Low-Moderate | |||||||||||||||
99 | Give | Social coupons | 3-4 weeks | Marketing, legal | Low-Moderate | |||||||||||||||
100 | Leverage Existing Opportunities | Your Twitter followers | 3-4 weeks, ongoing | None | Low-Moderate |