Rubrics

	A	B	C	D	E	F	G
1	Component	Exemplary (4)	Proficient (3)	Marginal (2)	Unacceptable (1)	Weight	Mark
2	Background	Provides a compelling literature review grouped into themes. Clearly explains how the project builds upon or extends prior theories and existing solutions.	Literature review covers an adequate number of sources properly grouped into themes. Existing solutions are identified and described clearly.	Review is missing key aspects of the problem or covers only a small number of prior works. Logic for why a new solution is necessary is thin.	Problem is not well-motivated. Background research is missing many key aspects or fails to group work into themes.	2	4
3	Context Study	Profiling tools (personas, empathy maps) are deeply insightful and well-motivated by concrete evidence from user inquiries. Value proposition is highly clear and significant.	User inquiries are clear and logical. Personas and empathy maps are present and based on adequate stakeholder interviews or observations.	Some context study details are omitted. User needs and pain points are identified but lack depth or clear evidentiary support.	Context study is severely lacking; user needs are not well-motivated or are based on little to no concrete evidence.	2	4
4	Design Framing	Affinity diagrams and task analyses masterfully synthesize research into clear design opportunities. The problem framing is novel and its significance to HCI is clearly explained.	Data is logically ordered (e.g., in affinity diagrams) with clear transitions between research findings and defined user tasks. Problem is somewhat well-motivated.	Some ideas are not presented in proper order. Framing is not novel and the significance of the defined problem is not clearly explained.	Problem description is severely lacking or very unclear. Fails to use framing tools to establish a logical direction for design.	2	4
5	Initial Solution	Initial solution (storyboards, user stories) perfectly addresses the framed problem. Features are clearly explained and highly likely to solve pain points for multiple stakeholders.	Solution addresses the problem well. Key features of the initial design are clear and address the primary problem at hand.	Solution is unlikely to solve the problem for multiple stakeholders. Storyboards or user stories may be confusing or lack functional detail.	Features of the solution are not clearly explained at all. It is unclear how the prototype features address the problem at hand.	2	4
6	Delivery	Polished delivery with good volume, energy, and pace; appropriate length.	Mostly polished delivery; adequate volume and energy; appropriate length.	A little hesitant; volume/energy issues; pace is too slow or fast; appropriate length.	Very hesitant; low volume/energy; poor diction; significantly over length.	2	4
7						10
8						Total Mark	40
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