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Competitive Audit Audit Goal: Compare and contrast the cross-platform experience process of various meal planning resources.
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(view at 50% for the
best experience)		General InformationUX Characteristics
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First ImpressionsInteractionsVisual DesignContent
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Competitor TypeProduct OfferingPriceWebsiteTarget AudienceUnique Value PropositionApp ExperienceDesktop Website ExperienceMobile Website ExperienceFeaturesAccessibilityUser FlowNavigationBrand IdentityToneDescriptiveness
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MealBoardDirectMeal Planner
Recipe Organizer
Pantry & Grocery List		Free

Full Version: $9.99		mealboard.comMillennials"Cut your time spent planning
your meals and groceries."		 Rating: Fair

- Inconsistent navigation
- Limited access on free account
 Rating: Poor

- No place to create an account
- Cannot access without Full Version
 Rating: Poor

- No place to create an account
- Cannot access without Full Version
 Rating: Good

+ Track pantry inventory
+ Sync between devices
+ Export meal plan to calendar
- Limited base recipe list		 Rating: Fair

+ Ability to customize interface
+ Consistent between platforms
- Buttons are not obvious
- Flashy screen transitions		 Rating: Fair

+ Easy to track ingrediants
- Confusion on the difference
between adding to pantry and
adding to shopping list		 Rating: Fair

+ Labled Tabs
+ Device interface navigation
- Few unfamiliar symbols/icons
- Lack of clear hierarchy		 Rating: Fair

+ Consistent between platforms
- Style is simple and dull
- Interface feels "boring"
Minimalistic & Optimistic Rating: Good

+ In-depth recipes & instructions
+ Helpful hints & directions
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eMealsDirectMeal Planning
Grocery Pickup & Delivery		14-Day Free Trial

$29.99/ 3 months
$59.99/ 12 months		emeals.comMillennials"Less Stress, More Dinners."

"We Plan, They Shop, You Cook."		 Rating: Good

+ Easy to navigate
+ Interactive interface
- Cannot access without signing up
with credit card		 Rating: Fair

+ Access to Account and Login Info
- Could not search for or add meals
- Cannot access without signing up
with credit card		 Rating: Fair

+ Access to Account and Login Info
- Could not search for or add meals
- Cannot access without signing up
with credit card		 Rating: Excellent

+ Grocery pickup & delivery
+ Interacting shopping list
+ Customizable weekly meals
+ Detailed recipes 		Rating: Good

+ Easy to navigate interface
+ High color contrast
+ Highlighted buttons
- No settings		 Rating: Good

+ Easy to add meals
+ Simple shopping list
+ Easy to find delivery options
- Cannot create a custom list		 Rating: Excellent

+ Clear/highlighted bottom nav
+ Back buttons clearly labled

 Rating: Excellent

+ Consistent between platforms
+ Inviting color palette
+ Modern interface
Inviting & Engaging Rating: Excellent

+ In-depth recipies & descriptions
+ Encourages engagement
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MyFitnessPalIndirect Track meals
Learn about habits
Reach goals		Free

$19.99 per month
$79.99 per year		myfitnesspal.comMillennials + Gen Z"The easiest to use food
diary on the web."		 Rating: Good

+ Lots of features to explore
+ Engaging Interface
- Large/distracting ads
 Rating: Good

+ Easier to scan interface
+ Access to more features
- Less clear user flow
 Rating: Poor

- Felt unnecessary
- Large/distracting ads
- Desktop experiences scaled down		 Rating: Excellent

+ Set goals (weight, diet, etc.)
+ Onboarding questionnaire
+ Daily diary
+ Custom dashboard		 Rating: Good

+ Simple color palette
+ Large bottom navigation bar
- Inconsistency across platforms
 Rating: Good

+ Easy to track different goals
+ Easy to add traits to diary
- Limited on free account
 Rating: Good

+ Clear navigation
+ Device interface navigation
+ Strong hierarchy
 Rating: Good

+ Style is easily recognizable
+ Engaging imagery
- Interface could be more interactive
Energetic & Empowering Rating: Excellent

+ Descriptive subtitles
+ Tag identifiers
+ Detailed workout plans
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TastyIndirectRecipes & Kitchen TipsFreetasty.coMillennials + Gen Z"The world's largest food network." Rating: Good

+ Easy to scan interface
+ Focus on finding recipes
- Latest articles feel out-of-place
 Rating: Good

+ More expansive view of app
- Image heavy (slightly distracting)
- Heavy focus on "Latest Articles"
 Rating: Good

+ Simplified hamburger menu
- Long homepage
- Small image boxes
 Rating: Excellent

+ Blogs & Updates
+ Community involvement
+ Grocery pickup
+ Interactive shopping list		 Rating: Good

+ Matches device apperance
+ Highlighted navigation
- Distracting image/text pairing
 Rating: Good

+ Several entry points to main flow
+ Easy to favorite and save elements
- Adding recipe to list is hidden		 Rating: Fair

+ Highlighted bottom navigation
- Crammed top navigation
- Non-obvious search bar
 Rating: Good

+ Community driven
+ Style/brand is recognizable
- App feels seperate from other platforms
Fun & Exciting Rating: Excellent

+ In-depth recipes & instructions
+ Instructional video pairings
+ Descriptives titles & subtitles
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