Web Master Araçları - Measurecamp Bratislava - CRO & Analytics tools overview
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This list is created by ALL OF YOU :-) (started by Daan Bouwmeester, Jorrin Geurts, Tom van den Berg from Online Dialogue - The Netherlands)
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Short url: bit.ly/toolsmeasurecampbratislava
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Idea: upvote/downvote this list?DOEN!
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Tool nameTopicShort summary ProsConsTool urls
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FivesecondtestUser testGet 5-second test results (click test, quick poll)https://usabilityhub.com/guides/five-second-testing
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usercrowduser feedback testex usabilityhub
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VisualPingScraperScrapes competitor websites for changes, you get emailshttps://www.visualping.io
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Data StudioReportingVisualize data (dashboarding)https://datastudio.google.com
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UsabilityHubQualitative feedbackThey deliver on demand users for your 5 second tests, design test and more.Super valuable feedback in less than 5 minutes, targeting/filters for recruiting participantsSomewhat expensive, but worth every penny.https://usabilityhub.com/
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Qualaroo Qualitative - surveyhttps://www.qualaroo.com
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TypeformQualitative - surveyUgly surveys made finger licking beautifulEasy to use, beautiful, cheap, connect with Zapier/WebhooksNothing ;-)https://www.typeform.com/
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AirtableProcesshttps://airtable.com
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AsanaProcesshttps://asana.com
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BasecampProcessGreat to separate client/agency internal viewshttps://www.basecamp.com
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Effective ExperimentsProcesshttp://effectiveexperiments.com
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HarvestProcessTrack hours spent per task / teamhttps://www.getharvest.com/
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Meta DimensionsProcessAlso a knowledgebase https://metadimensions.com/
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NotionProcesshttps://notion.so
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Tick!?ProcessTrack time per taskhttps://www.tickspot.com/
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TogglProcessTrack time per taskhttps://toggl.com/
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TrelloProcesshttps://trello.com
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ExponeaOmni channel experiencehttps://exponea.com/
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IntercomLive chatBut also knowledge basehttps://www.intercom.com
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adobe suiteeverythingcosts a bit
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ClickTaleCustomer feedback(recording, heatmapping)https://www.clicktale.com
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CopytestingCustomer feedbackGet feedback on your website sales copy from your target usersThe only tool that does thishttps://copytesting.com
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HotjarCustomer feedbackhttp://hotjar.com
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MopinionCustomer feedbackhttps://mopinion.com/
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UsabillaCustomer feedbackhttps://usabilla.com/
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UserInterviewsCustomer feedbackDoes user interviews for youhttps://www.userinterviews.com
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UsertestingCustomer feedbackSetup and recruit user test participants, get recordingshttps://www.usertesting.com
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Measure SlackCommunityBe among your analyst peers :)https://measure.slack.com
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TLC spaceCommunitySlack communintyhttps://tlcspace.slack.com/
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Da Vinci ToolsChrome extensionSlack communintyIs costing considerable amount of battery time on a laptophttps://chrome.google.com/webstore/detail/da-vinci-tools/pekljbkpgnpphbkgjbfgiiclemodfpen
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DataslayerChrome extensionTrack GTM and Analytics eventshttps://chrome.google.com/webstore/detail/dataslayer/ikbablmmjldhamhcldjjigniffkkjgpo
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abbaCalculatorsdocumented, opensource https://thumbtack.github.io/abba/demo/abba.html
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analytics-toolkitCalculatorsgeorgi knows all the statistics dark secrets. and isnt afraid to tell youhttps://www.analytics-toolkit.com/
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AB test guideCalculatorhttps://abtestguide.com/
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RCalculatordont trust blackbox tools :)
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Making Websites Win (CRO Book) LinksBook LinksAll the resources mentioned in Making Websites Win bookhttps://conversion-rate-experts.com/book-links/
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Airbnb blogBlogEngineering bloghttps://medium.com/airbnb-engineering
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Exp platformBlogEngineering bloghttps://exp-platform.com/
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Netflix blogBlogEngineering bloghttps://medium.com/netflix-techblog
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Panacea PulseAnalytics AuditAutomated digital analytics solution. Connects with multiple tools like Google Analytics and Adobe Analytics. Setup checks for naming conventions and setup alerts.One audit tool to check all your digital data, automatically and based on your own preferences.Still in bèta.https://panaceapulse.com/
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CRO weeklyAnalyticsWeekly newsletter with the best CRO & analytics articleshttps://www.getrevue.co/profile/tomvandenberg
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Google AnalyticsAnalyticshttps://analytics.google.com
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HEAP analyticsAnalyticsCustom event tracking, by default tracks everything, you tag it (retrospectively)Easy to installLike all analytics tools, it can seriously slow down your site depending on your current tech stack. Best to install it, test site speed over a few days and make up your mind.https://heap.io/
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MatomoAnalyticsData privacy and open sourcehttps://matomo.org/
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Simple AnalyticsAnalyticshttps://simpleanalytics.io/
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SnowplowAnalyticshttps://snowplowanalytics.com/
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SuperMetricsAnalyticshttps://supermetrics.com/
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WebtrekkAnalytics
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Yandex MetricaAnalyticsAnalytics, session recording, heatmapshttps://metrica.yandex.com
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Optimizely Chrome AddonAddonhttps://conversion.com/optimizely-chrome-extension/
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AB TastyA/B testinghttps://www.abtasty.com
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ConvertA/B testingA/B testing with personalization in itClaim less flicker, focuses on privacyNo heatmaps, sessions or idea generationhttps://www.convert.com/
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Dynamic YieldA/B testingA/B testing and site personalization functionalitiesOne tool to use for both A/B testing as for personalization that your PPC and campaign team could use.Bad reporting, but you should never analyze it inside those tools, it's also quite an expensive tool.https://www.dynamicyield.com/
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fgfhA/B testingbayes. duh.Free and worksso agile, feels constantly betahttps://optimize.google.com
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GTM testingA/B testingA/B testing with Google Tag Managerhttps://abtestguide.com/gtmtesting/
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MaxymiserA/B testinghttps://www.oracle.com/uk/marketingcloud/products/testing-and-optimization/
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MonetateA/B testingPersonalisation & A/B testing toolUI and workflow is counterintuitivehttps://monetate.com/
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OptimizelyA/B testingthey dont provide services to third world countries like SK$100k / yr minimumhttps://www.optimizely.com/
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QubitA/B testingPersonalisation and A/B testinghttps://www.qubit.com/
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Sentient AscendA/B testingML based MVT platform Lets you find combo of elements that work together faster then testing all combinationsStill needs a shit ton of traffic and conversions to make it usefull. Unlike most testing platforms charge by how many people see the tag not are tested so if you dont run any tests but have a lot of traffic can become costly. Best to use it on a small traffic high value sectionhttps://www.evolv.ai/ascend/
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SitespectA/B testingFirst and foremost a server side tool, they market to advanced level usershttps://www.sitespect.com/
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VWOA/B testingExperience optimization Platform Inlcudes, A/B testing, Server side testing, Visitor behaviour analysis, Has everything which is needed to optimize Visitor life cycleGreat Support, Easy to use, Not too ExpensieNot any really.https://vwo.com/
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WasabiA/B testingOpen source A/B testing toolhttps://github.com/intuit/wasabi
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Webtrends OptimizeA/B testinghttps://www.webtrends-optimize.com/
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Zoho PageSenseA/B testingNo frills testing tool that does its jobCheaphttps://www.zoho.com/pagesense/
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