Measurecamp Bratislava - CRO & Analytics tools overview
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This list is created by ALL OF YOU :-) (started by Daan Bouwmeester, Jorrin Geurts, Tom van den Berg from Online Dialogue - The Netherlands)
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Short url: bit.ly/toolsmeasurecampbratislava
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Idea: upvote/downvote this list?DOEN!
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Tool nameTopicShort summary ProsConsTool urls
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Google OptimizeA/B testingbayes. duh.so agile, feels constantly betahttps://optimize.google.com
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OptimizelyA/B testingthey dont provide services to third world countries like SKhttps://www.optimizely.com/
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VWOA/B testinghttps://vwo.com/
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ConvertA/B testinghttps://www.convert.com/
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ZohoA/B testinghttps://www.zoho.com/pagesense/
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AB TastyA/B testinghttps://www.abtasty.com
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GTM testingA/B testingA/B testing with Google Tag Managerhttps://abtestguide.com/gtmtesting/
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SitespectA/B testinghttps://www.sitespect.com/
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Dynamic YieldA/B testingA/B testing and site personalization functionalitiesOne tool to use for both A/B testing as for personalization that your PPC and campaign team could use.Bad reporting, but you should never analyze it inside those tools, it's also quite an expensive tool.https://www.dynamicyield.com/
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QubitA/B testingPersonalisation and A/B testinghttps://www.qubit.com/
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Webtrends OptimizeA/B testinghttps://www.webtrends-optimize.com/
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WasabiA/B testingOpen source A/B testing toolhttps://github.com/intuit/wasabi
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Optimizely Chrome AddonAddonhttps://conversion.com/optimizely-chrome-extension/
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Panacea PulseAnalytics AuditAutomated digital analytics solution. Connects with multiple tools like Google Analytics and Adobe Analytics. Setup checks for naming conventions and setup alerts.One audit tool to check all your digital data, automatically and based on your own preferences.Still in bèta.https://panaceapulse.com/
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Google AnalyticsAnalyticshttps://analytics.google.com
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SuperMetricsAnalyticshttps://supermetrics.com/
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MatomoAnalyticsData privacy and open sourcehttps://matomo.org/
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HEAP analyticsAnalyticsCustom event tracking, by default tracks everything, you tag it (retrospectively)Easy to installLike all analytics tools, it can seriously slow down your site depending on your current tech stack. Best to install it, test site speed over a few days and make up your mind.https://heap.io/
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SnowplowAnalyticshttps://snowplowanalytics.com/
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Simple AnalyticsAnalyticshttps://simpleanalytics.io/
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WebtrekkAnalytics
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CRO weeklyAnalyticsWeekly newsletter with the best CRO & analytics articleshttps://www.getrevue.co/profile/tomvandenberg
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Yandex MetricaAnalyticsAnalytics, session recording, heatmapshttps://metrica.yandex.com
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Exp platformBlogEngineering bloghttps://exp-platform.com/
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Airbnb blogBlogEngineering bloghttps://medium.com/airbnb-engineering
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Netflix blogBlogEngineering bloghttps://medium.com/netflix-techblog
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AB test guideCalculatorhttps://abtestguide.com/
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Rcalculatordont trust blackbox tools :)
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abbaCalculatorsdocumented, opensource https://thumbtack.github.io/abba/demo/abba.html
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analytics-toolkitCalculatorsgeorgi knows all the statistics dark secrets. and isnt afraid to tell youhttps://www.analytics-toolkit.com/
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DataslayerChrome extensionTrack GTM and Analytics eventshttps://chrome.google.com/webstore/detail/dataslayer/ikbablmmjldhamhcldjjigniffkkjgpo
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Da Vinci ToolsChrome extensionGA, GTM, Data Studio enhancements by Stéphane HamelIs costing considerable amount of battery time on a laptophttps://chrome.google.com/webstore/detail/da-vinci-tools/pekljbkpgnpphbkgjbfgiiclemodfpen
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Measure SlackCommunityBe among your analyst peers :)https://measure.slack.com
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TLC spaceCommunitySlack communintyhttps://tlcspace.slack.com/
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UserInterviewsCustomer feedbackDoes user interviews for youhttps://www.userinterviews.com
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UsertestingCustomer feedbackSetup and recruit user test participants, get recordingshttps://www.usertesting.com
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HotjarCustomer feedbackhttp://hotjar.com
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UsabillaCustomer feedbackhttps://usabilla.com/
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ClickTaleCustomer feedback(recording, heatmapping)https://www.clicktale.com
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adobe suiteeverythingcosts a bit
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IntercomLive chatBut also knowledge basehttps://www.intercom.com
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ExponeaOmni channel experiencehttps://exponea.com/
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TrelloProcesshttps://trello.com
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AsanaProcesshttps://asana.com
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AirtableProcesshttps://airtable.com
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Effective ExperimentsProcesshttp://effectiveexperiments.com
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NotionProcesshttps://notion.so
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BasecampProcessGreat to separate client/agency internal viewshttps://www.basecamp.com
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HarvestProcessTrack hours spent per task / teamhttps://www.getharvest.com/
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Tick!?ProcessTrack time per taskhttps://www.tickspot.com/
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TogglProcessTrack time per taskhttps://toggl.com/
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Qualaroo Qualitative - surveyhttps://www.qualaroo.com
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TypeformQualitative - surveyUgly surveys made finger licking beautifulEasy to use, beautiful, cheap, connect with Zapier/WebhooksNothing ;-)https://www.typeform.com/
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UsabilityHubQualitative feedbackThey deliver on demand users for your 5 second tests, design test and more.Super valuable feedback in less than 5 minutes, targeting/filters for recruiting participantsSomewhat expensive, but worth every penny.https://usabilityhub.com/
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Data StudioReportingVisualize data (dashboarding)https://datastudio.google.com
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VisualPingScraperScrapes competitor websites for changes, you get emailshttps://www.visualping.io
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usercrowduser feedback testex usabilityhub
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FivesecondtestUser testGet 5-second test results (click test, quick poll)https://usabilityhub.com/guides/five-second-testing
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Making Websites Win (CRO Book) LinksBook LinksAll the resources mentioned in Making Websites Win bookhttps://conversion-rate-experts.com/book-links/
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