Sample Competitor Research - Hop Online
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Hop Online Competitor Analysis for Client.com, August 2018
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DIY Lettering
doityourselflettering.com
Car Stickers
carstickers.com
Vinyl Wall Expressions
vinylwallexpressions.com
Sticker Giant
stickergiant.com
Stand Out Stickers
standoutstickers.com
Client
Client.com
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Strongest pointsActively using client reviews as a way to generate new content
Long form relevent home page content
Good alt text descriptions for ranking in image search
Star Rating on Product Pages
Product and Rating Schema
Great mobile optimization and UX
Good alt text descriptions for ranking in image search
Top products section
High page load speed on 3G
Long form home page content with deep links
Good image rankings
Modern and user friendly design
Great mobile experience and mobile speed optimizations
High quality blog content that brings additional traffic
High quality video content
Deep linking between pages for different types of stickers
Using local SEO and social media channels
Top products section
Best Backlink Profile
Star Rating on Product Pages
Product and Rating Schema
Lots of client reviews
Good blog content that brings additional traffic
Good structure and interlinking
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Weakest pointsSmall amount of pages
No social media presence
Not using blog articles as a way to generate new customers
Site architecture contains lot of subcategories and subsubcategories, with huge amount of product pages that are too deep into the site structure and don't get srawled and indexed
Not using blog potential
Mobile UX can be improved
Mobile optimization score on mobile needs impvements
Category and product pages need longer descriptions
Low crawl budget optimizationLow engagement on most social media channels
Low Page Speed
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Specific recommendations for replicating competitors’ most successful practicesCreate longer home page content
Stimulate clients to leave reviews (on-site and in external platforms) with pictures as an easy way to generate new content
Improve alt text descriptions and include more images on pages for different types of lettering
Include Star Rating for Product Pages
Encourage users to leave rating and reviews
Include Product, Rating and Offer Schema
Include more product pictures with optimized alt descriptions
Include top products section
Improve page speed
Create longer and relevent home page content
Include more images with optimized alt texts
Improve design and mobile UX
Use ideas for blog post content
Improve interlinking between category pages
Include top products section
Improve your Google my Bussiness listing and social media presence
Use link building ideas
Include Star Rating for Product Pages
Encourage users to leave rating and reviews
Include Product and Rating Schema
Use ideas for blog post content
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SEO Metrics
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Number of organic keywords7.8K46.1K6.5K33.6K7.4K2.7K
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Number of organic traffic14.0K 61.9K4.4K62.5K36.5K4.2K
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Traffic value$27.6K$82.8K$6.2K$282K$189K$9.0K
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Number of pages indexed in Google216399351400397361
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What is your competitors Domain Rating?305711643216
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Website structure
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Is website architecture clear and optimized?NoNoYesYesYesYes
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Are most important pages of the website well interlinked?NoYesYesNoYesYes
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How are different category pages and product pages interlinked? No interlinking between product pagesMain navigation, footerMain navigation, related products sectionDeep text links, footer, html sitemapMain navigation, footerMain Navigation, Footer
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Do they have section with their top selling products on the homepage? NoYesNoYesNoNo
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Is URL structure clear and easily memorable?YesYesYesYesYesYes
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Do they use breadcrumb navigation?NoYesNoNoYesYes
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Is the site on HTTPS?YesYesYesYesYesYes
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Do they have HTML Sitemap?NoNoNoYesNoNo
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Mobile usability
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Is the site mobile friendly?YesYesYesYesYesYes
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Do they use responsive design or a separate mobile version of the page?Responsive designResponsive designResponsive designResponsive designResponsive designResponsive design
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Loading time on 3g9s9s4s7sMore than 10s11s
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Mobile optimization score - home page69/10085/10079/10099/10079/10090/100
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Mobile optimization score - category page-84/10078/101-78/10073/100
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Mobile optimization score - product page80/10088/10050/10099/10072/10062/100
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Is there a mobile menu?YesYesYesYesYesYes
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Is there a mobile search function?NoYesNoYesNoNo
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Does the competitor have an app?NoNoNoNoNoNo
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The site doesn't use interstitialsYesYesYesYesYesYes
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Site Speed
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Desktop site speed optimization score - home page77/10087/10091/10090/10052/10052/100
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Desktop site speed optimization score - category page-85/10087/100-48/10046/100
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Desktop site speed optimization score - product page79/10091/10091/10099/10075/10041/100
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Content
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Is there quality content on the homepage? YesYesYesYesYesYes
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How many words is the content on the homepage?640272966280144145
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What keywords are targeted on the homepage content, title tag and meta description?Vynil Lettering
Custom Vynil Lettering
Car Stickers
Custom stickers
custom wall quotes
vynil lettering decals
vinyl wall lettering
Custom Stickers
Label Printing
Custom stickers
Design custom stickers
vynil letters
decals
custom vynil lettering
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Is there enough quality content on category pages?N/AYesNoN/AYesYes
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What is the content on product pages?Unique and useful descriptionsUnique and useful descriptionsShort unique descriptionsUnique and useful descriptionsUnique and useful descriptionsUnique and useful descriptions
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Do they have content for all stages of the buyer's journey?
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-- awarenessNoYesYesYesYesYes
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-- considerationYesYesYesYesYesYes
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-- decisionYesYesYesYesYesYes
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Do they have a blog?NoYesYesYesYesYes
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If they have a blog, do they post frequently?-NoNoYesYesNo
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If they have a blog, what type of articles do they post?-Company News and Promotions
Sticker Ideas
Sticker Tutorials
Wall vynil lettering ideas
How-to post about vynil wall lettering
Client Stories
Useful information about using their product
Posts about stickers on a specific theme
New Promotions and Discounts
Product Comparisons
Client testimonials
Videos about how stickers are made
Vynil lettering ideas
How to apply lettering
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Are LSI keywords used in website content?YesYesYesYesYesYes
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Are title tags optimized? YesNoYesYesYesNo
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Are meta descriptions optimized?NoYesNoYesNoNo
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Are H1 tags optimized?YesYesNoYesYesNo
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Do images have optimized alt tags?Mostly YesYesMostly YestYesNoYes
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Do they use schema markup?YesYesYesYesYesYes
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If they do, what kind of schema do they use?Description, CreativeWork, fileFormatWebpage, SearchAction, Organization, Description, Creative Work, BreadcrumbList, Product, Aggregate Rating, OfferWebpage, SearchAction, Organization, Bredcrumblist, Creativework, Product, AggregateOfferLocal Business, ProductOrganization, Aggregate Reviews, URL, Adress, Postal Adress, ProductOrganization, aggregateRating, creative work, description, file work
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Do they have star rating on products?NoYesNoNoYesNo
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Short description of the star rating (if applicable)-5 star scale, high results for all products and recent reviews--5 star scale and high results for all products and percentage of people that would order again
Real customer reviews
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Do they have client reviews/testimonials?YesYesYesYesYesYes
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Social Media
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Which is the top social media channel?-InstagramPintrestFacebook and InstagramInstagram-
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Where are social media buttons located on the webpage?No social media buttonsFooter-Panel above the footerFooterFooter
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Number of Facebook likes91215 77935732,66612 2381,358
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Level of user's engagementLow MediumLow HighLow Low
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Number of Twitter Followers-3951766,9872,330310
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Level of user's engagementLow Low Low Low Low
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Number of Linkedin Followers-51-320386
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Level of user's engagementLow -Low Low Low
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Number of Instagram Followers-905-17K1994-
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Level of user's engagementMedium-HighHigh-
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Number of Pintrest Followers-38595881184
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Number of YouTube Subscribers-175-1,068234106
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Level of user's engagementMedium-Low Low Low
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Link Profile
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What is the total number of backlinks?3.16K11.2K2.7K67.4K46K1.67K
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What is the total number of linking domains?3077943322,996367223
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What is the total number of unique linking dofollow domains?2065532902,392254136
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Do they have a sudden drop in backlinks?YesYesYesYesNoYes
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Anchor texts used most frequently
<a>no text</a>
http://doityourselflettering.com/
doityourselflettering.com
<a>no text</a>
.
carstickers.com
loads of fun-vinyl word art for a wood sign | custom vinyl wall ... laundry sign board vinyl lettering art--custom vinyl wall expressions
.
<a>no text</a>
sticker giant
stickergiant
<a>no text</a>
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standout stickers
Client.com
http://www.Client.com
<a>no text</a>
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Local SEOGood profile with lots of reviews and 5 star scoreGood profile with lots of reviews and 4.4 star scoreProfile can be optimizedWell optimized Google my Business profile with 4.9 star score and lots of reviews, using new features such as storiesProfile can be optimizedGoogle My Business profile can be optimized
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