|Checklist for making your site local-search-friendly - Copyright 2017 Phil Rozek - LocalVisibilitySystem.com|
|X||General / site-wide||Notes / recommended reading|
|Does the site seem worth keeping?||Keep Your Site, Lose at Local SEO: When Must You Rebuild?|
|Google Analytics installed?|
|Google Webmaster Tools (AKA "Search Console") installed?|
Sometimes you can't tell and just need to try to log into GWT or ask the webmaster.
|Site shows when you search for the company by name?|
|Most content is crawlable text?||As opposed to animations or images of text, for example.|
|Good amount of content on all important pages?||Several hearty paragraphs.|
|Title tags not too long?||50 Examples of Title Tags That Rock at Local SEO|
|Title tags reflect services / location(s)?||The title tag of your "Services" page shouldn't just read "Services," for example.|
|Title tags unique / not too repetitive?|
|Name/address/phone info on every page?||10 Guidelines for Putting NAP Info on Your Site for Local SEO|
|Name/address/phone info marked up w/ Schema?||http://www.microdatagenerator.com/local-business-schema/|
|Correct itemtype attribute for Schema NAP?||How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business|
|Business hours easy to find?|
Plenty of internal links to subpages (and not just in the main menu / navigation)?
|Relevant / unique H1 tag on every page?|
|Are paragraphs broken up with subheaders (like H2s)?|
|No splash pages, autoplay videos, pop-ups, music, or noises?||The "back" button is an enemy to SEO and to more business.|
|Everything reads naturally, with not too many keywords stuffed in?||Just use your eyes, ears, and best judgment.|
|Anchor text of links isn't overly "SEO-ed"?|
|No hidden text?||In other words, keywords that you see in the source code but not onthe page.|
Google the business by name: no irrelevant or useless sitelinks appear?
|Technical||Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)|
|Do all pages seem to be indexed?||Type into Google site:yourwebsitename.comand see if all your pages show up.|
|No mirror sites?|
AKA sites that are nearly identical to your "main" site, but use a different site name.
|No unnecessary other sites?||Microsites for Local SEO: the Pros and Cons|
|No indexed staging sites or unneeded subdomains?||Type into Google site:yourwebsitename.com -www|
Robots.txt file allows the whole site, or at least all JS and CSS resources?
Robots.txt file allows /wp-admin, /wp-includes, and /wp-content/plugins?
|If using Wordpress!|
|No crawl delay in robot.txt file?|
|No reason to believe the site's been hacked?|
|If using Wordpress, are pages static pages, and not blog posts?|
|Do important pages load within 2 seconds?|
Domain does not forward to a different address when you type it in the address bar?
|Not a Flash site?|
|No duplicate pages?||12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?|
|No broken links?||http://www.brokenlinkcheck.com/|
|XML sitemap uploaded?||You should see it at yoursite.com/sitemap.xml|
|Says "Mobile-friendly" in the SERPs?|
|No major issues in Google's testing tool?||https://www.google.com/webmasters/tools/mobile-friendly/|
|Not frustrating to use and read if you're a visitor?|
|Prominent click-to-call links?||http://www.mobilexweb.com/blog/click-to-call-links-mobile-browsers|
|Are the click-to-call links obvious?||http://buttonoptimizer.com/|
|Is it easy to access subpages?|
|No significant content missing from mobile site?|
|Structural||How to Structure Your Site for Local Search Visibility That Lasts|
|Not a "portal" site?||Your site should be self-contained and not just link to other sites you might own.|
|Do they have a blog?||Even if it's a ghost town.|
|Blog on the same domain?|
|Important "Service" pages under no more than 1 subdirectory?|
|Subdirectory names simple and concise?||How NOT to Structure Your URLs for Local Rankings|
|No duplicate pages under different page names?||https://www.mattcutts.com/blog/canonical-link-tag/|
|URLs spelled correctly?|
|Page names simple and concise?||How to Name Your Local Landing Page(s)|
|No Flash intros, autoplay videos, interstitials, music, or noises?|
|Good title tag?||50 Examples of Title Tags That Rock at Local SEO|
|At least a couple of fat paragraphs about services?|
|Discernible call-to-action?||A click-to-call button, or a big phone number, or a link to a "Contact" page, etc.|
|Is their USP discernible?||USP = "unique selling point." Why should visitors choose our client?|
|Is it immediately clear where they're located (at least roughly)?|
|Links to popular services / subpages?|
|Relevant anchor text for those links?|
|OK photos?||Most people don't like a sea of text on a website.|
|Prominent photos link to relevant subpages, when appropriate?|
|Relevant / unique H1 tag?|
|Embedded Google map (of the business, not address)?|
|Review badges / widgets / links to reviews?||Ultimate List of Review Widgets and Badges for Your Local Business Website|
|Other pages||21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility|
|A page for every specific service offered?|
|Service pages substantial and detailed?|
|A page for each location / branch?|
|Location pages have plenty of location-specific content?||16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank|
|Location pages have correct embedded Google maps?|
Embed the map found on your Google Places page, not just a map of your address.
|A page for each practitioner / professional?||A page for John Doe DDS, a page for Jane Doe DMD, etc.|
|"Reviews" or "Testimonials" page?|
If a service-area business, is there a "city page" for each of the top few target cities?
|"Service-area business": you travel to your customers.|
|If products are sold, is there a page for each product?|
|Do product pages have correct Schema.org/Product markup?||http://schema.org/Product|
|Reasonable number / quality of existing "city pages"?||25 Principles of Building Effective City Pages for Local SEO|
No smaller pages that might be better off combined into one big page?
|Google and people like detail.|
|No blog posts that might be more effective as static pages?|
All other things being equal, pages seemto rank better than posts. (Not sure why.)
If blogging, are their blog posts spammy or use keywords repetitively in the titles?
|Writing blog posts to try to rank for main search terms is pointless.|
|Enough recent visits to conclude that Analytics is installed properly?||What you don't want to see is a flatline or 2 visits in a week.|
|No ghost-referrer spam?||http://www.ohow.co/what-is-referrer-spam-how-stop-it-guide/|
|Synced with Google Search Console?|
View "Behavior" -> "Site Content" -> click a button. GA and GSC are synced if you see data.
No dramatic and long-lasting drop-offs in traffic in the last 6-12 months?