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Checklist for making your site local-search-friendly - Copyright 2017 Phil Rozek - LocalVisibilitySystem.com
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XGeneral / site-wideNotes / recommended reading
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Does the site seem worth keeping?Keep Your Site, Lose at Local SEO: When Must You Rebuild?
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Google Analytics installed?
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Google Webmaster Tools (AKA "Search Console") installed?
Sometimes you can't tell and just need to try to log into GWT or ask the webmaster.
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Site shows when you search for the company by name?
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Most content is crawlable text?As opposed to animations or images of text, for example.
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Good amount of content on all important pages?Several hearty paragraphs.
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Title tags not too long?50 Examples of Title Tags That Rock at Local SEO
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Title tags reflect services / location(s)?The title tag of your "Services" page shouldn't just read "Services," for example.
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Title tags unique / not too repetitive?
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Name/address/phone info on every page?10 Guidelines for Putting NAP Info on Your Site for Local SEO
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Name/address/phone info marked up w/ Schema?http://www.microdatagenerator.com/local-business-schema/
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Correct itemtype attribute for Schema NAP?How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business
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Business hours easy to find?
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Plenty of internal links to subpages (and not just in the main menu / navigation)?
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Relevant / unique H1 tag on every page?
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Are paragraphs broken up with subheaders (like H2s)?
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No splash pages, autoplay videos, pop-ups, music, or noises?The "back" button is an enemy to SEO and to more business.
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Everything reads naturally, with not too many keywords stuffed in?Just use your eyes, ears, and best judgment.
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Anchor text of links isn't overly "SEO-ed"?
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No hidden text?In other words, keywords that you see in the source code but not onthe page.
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Google the business by name: no irrelevant or useless sitelinks appear?
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TechnicalEvery Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)
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Do all pages seem to be indexed?Type into Google site:yourwebsitename.comand see if all your pages show up.
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No mirror sites?
AKA sites that are nearly identical to your "main" site, but use a different site name.
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No unnecessary other sites?Microsites for Local SEO: the Pros and Cons
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No indexed staging sites or unneeded subdomains?Type into Google site:yourwebsitename.com -www
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Robots.txt file allows the whole site, or at least all JS and CSS resources?
https://yoast.com/dont-block-your-css-and-js-files/
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Robots.txt file allows /wp-admin, /wp-includes, and /wp-content/plugins?
If using Wordpress!
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No crawl delay in robot.txt file?
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No reason to believe the site's been hacked?
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Proper canonicalization?
http://searchengineland.com/8-canonicalization-best-practices-in-plain-english-44475
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If using Wordpress, are pages static pages, and not blog posts?
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Do important pages load within 2 seconds?
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Domain does not forward to a different address when you type it in the address bar?
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Not a Flash site?
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No duplicate pages?12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?
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Static URLs?
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No broken links?http://www.brokenlinkcheck.com/
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XML sitemap uploaded?You should see it at yoursite.com/sitemap.xml
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Mobile
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Mobile-friendly?https://www.google.com/webmasters/tools/mobile-friendly/
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Says "Mobile-friendly" in the SERPs?
http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html
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No major issues in Google's testing tool?https://www.google.com/webmasters/tools/mobile-friendly/
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Not frustrating to use and read if you're a visitor?
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Prominent click-to-call links?http://www.mobilexweb.com/blog/click-to-call-links-mobile-browsers
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Are the click-to-call links obvious?http://buttonoptimizer.com/
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Is it easy to access subpages?
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No significant content missing from mobile site?
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StructuralHow to Structure Your Site for Local Search Visibility That Lasts
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Not a "portal" site?Your site should be self-contained and not just link to other sites you might own.
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Do they have a blog?Even if it's a ghost town.
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Blog on the same domain?
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Important "Service" pages under no more than 1 subdirectory?
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Subdirectory names simple and concise?How NOT to Structure Your URLs for Local Rankings
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No duplicate pages under different page names?https://www.mattcutts.com/blog/canonical-link-tag/
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URLs spelled correctly?
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Page names simple and concise?How to Name Your Local Landing Page(s)
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Homepage
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No Flash intros, autoplay videos, interstitials, music, or noises?
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Good title tag?50 Examples of Title Tags That Rock at Local SEO
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At least a couple of fat paragraphs about services?
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Discernible call-to-action?A click-to-call button, or a big phone number, or a link to a "Contact" page, etc.
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Is their USP discernible?USP = "unique selling point." Why should visitors choose our client?
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Is it immediately clear where they're located (at least roughly)?
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Links to popular services / subpages?
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Relevant anchor text for those links?
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OK photos?Most people don't like a sea of text on a website.
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Prominent photos link to relevant subpages, when appropriate?
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Relevant / unique H1 tag?
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Embedded Google map (of the business, not address)?
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Review badges / widgets / links to reviews?Ultimate List of Review Widgets and Badges for Your Local Business Website
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Other pages21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility
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A page for every specific service offered?
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Service pages substantial and detailed?
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A page for each location / branch?
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Location pages have plenty of location-specific content?16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank
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Location pages have correct embedded Google maps?
Embed the map found on your Google Places page, not just a map of your address.
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A page for each practitioner / professional?A page for John Doe DDS, a page for Jane Doe DMD, etc.
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"Reviews" or "Testimonials" page?
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If a service-area business, is there a "city page" for each of the top few target cities?
"Service-area business": you travel to your customers.
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If products are sold, is there a page for each product?
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Do product pages have correct Schema.org/Product markup?http://schema.org/Product
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Reasonable number / quality of existing "city pages"?25 Principles of Building Effective City Pages for Local SEO
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No smaller pages that might be better off combined into one big page?
Google and people like detail.
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No blog posts that might be more effective as static pages?
All other things being equal, pages seemto rank better than posts. (Not sure why.)
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If blogging, are their blog posts spammy or use keywords repetitively in the titles?
Writing blog posts to try to rank for main search terms is pointless.
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Google Analytics
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Enough recent visits to conclude that Analytics is installed properly?What you don't want to see is a flatline or 2 visits in a week.
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No ghost-referrer spam?http://www.ohow.co/what-is-referrer-spam-how-stop-it-guide/
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Synced with Google Search Console?
View "Behavior" -> "Site Content" -> click a button. GA and GSC are synced if you see data.
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No dramatic and long-lasting drop-offs in traffic in the last 6-12 months?
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