Marketing Budget Template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P
1																Remarks
2	Envelope		Spend Group	Plan	Forecast	Actual	Plan	Forecast	Actual	Plan	Forecast	Actual	Plan	Forecast	Actual
3	Envelope		Spend Group	Q2 Overall			April			May			June

4	Demand Channels		Description	303,000	90,000	0	101,000	90,000	0	101,000	0	0	101,000	0	0
5	Demand		Google Search				100,000	90,000		100,000			100,000
6	Demand		LinkedIn
7	Demand		Newsletter Syndication
8	Demand		Erin Balsa Newsletter				1,000			1,000			1,000	0
9	Demand		Sendoso Campaign
10	Demand		Backlink Development
11	Marketing Tools		Overall	0	0	0	0	0	0	0	0	0	0	0	0
12	Team-wide		Tool 1
13	Team-wide		Tool 2
14	Team-wide		Tool 3
15	Demand		Tool 4
16	Demand		Tool 5
17	Demand		Tool 6
18	Brand		Tool 7
19	Brand		Tool 8
20	Content		Tool 9
21	Content		Tool 10
22	PR/AR/Comms		Overall	0	0	0	0	0	0	0	0	0	0	0	0
23	Demand		PR				0	0	0	0			0
24	Brand		Newswire				0	0	0	0			0
25	Agencies / Contractors		Overall	0	0	0	0	0	0	0	0	0	0	0	0
26	Content/Demand		Agency
27	Content		Contractor
28	Content		Freelancer
29	Events		Overall	0	0	0	0	0	0	0	0	0	0	0	0
30	Events		Event 1
31	Events		Event 2
32	Events		Event 3
33	Product Marketing		Overall	0	0	0	0	0	0	0	0	0	0	0	0
34	Product Marketing		G2
35	Product Marketing		GTM Partners
36	Product Marketing		Forrester
37	Headcount		Overall	303,000	90,000	0	101,000	90,000	0	101,000	0	0	101,000	0	0
38	Headcount Costs		Payroll
39	Total Marketing Costs	Total		303,000	90,000	0	101,000	90,000	0	101,000	0	0	101,000	0	0
40	Budget			$500,000	$500,000	$500,000
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