Content strategy survey: how did we all get here?
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
ABDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAW
1
TimestampWhat is your gender?Which age bracket do you fall into?Where are you located?For what kind of organisation do you work?How many people does your organisation employ?In which of the following areas are you competent?To what extent do the following form part of your responsibilities and competencies? [Accessibility testing/guidelines]To what extent do the following form part of your responsibilities and competencies? [Back-end development (e.g. PHP, ASP)]To what extent do the following form part of your responsibilities and competencies? [CMS requirements]To what extent do the following form part of your responsibilities and competencies? [Communication plans]To what extent do the following form part of your responsibilities and competencies? [Competitive analyses]To what extent do the following form part of your responsibilities and competencies? [Content auditing]To what extent do the following form part of your responsibilities and competencies? [Content delivery plans (channels)]To what extent do the following form part of your responsibilities and competencies? [Content editing]To what extent do the following form part of your responsibilities and competencies? [Content reuse strategies]To what extent do the following form part of your responsibilities and competencies? [Content sourcing plans]To what extent do the following form part of your responsibilities and competencies? [Content style guides]To what extent do the following form part of your responsibilities and competencies? [Content templating]To what extent do the following form part of your responsibilities and competencies? [Copy/asset production]To what extent do the following form part of your responsibilities and competencies? [CSS coding]To what extent do the following form part of your responsibilities and competencies? [Editorial planning (calendars)]To what extent do the following form part of your responsibilities and competencies? [Front-end development (e.g. JavaScript)]To what extent do the following form part of your responsibilities and competencies? [Gap analyses]To what extent do the following form part of your responsibilities and competencies? [Graphic design]To what extent do the following form part of your responsibilities and competencies? [Information modelling]To what extent do the following form part of your responsibilities and competencies? [Interface design]To what extent do the following form part of your responsibilities and competencies? [Markup (HTML, XHTML)]To what extent do the following form part of your responsibilities and competencies? [Metadata recommendations]To what extent do the following form part of your responsibilities and competencies? [Page layout]To what extent do the following form part of your responsibilities and competencies? [Policies and guidelines (compiling)]To what extent do the following form part of your responsibilities and competencies? [Research plans]To what extent do the following form part of your responsibilities and competencies? [Taxonomies]To what extent do the following form part of your responsibilities and competencies? [Traffic analyses]To what extent do the following form part of your responsibilities and competencies? [Translation]To what extent do the following form part of your responsibilities and competencies? [Usability testing]To what extent do the following form part of your responsibilities and competencies? [User profiling]To what extent do the following form part of your responsibilities and competencies? [Wireframing]To what extent do the following form part of your responsibilities and competencies? [Workflow recommendations]To what extent has your educational route related to your work? [Your educational route in relation to your work]Which subject(s) provided your highest level of educational attainment?To what extent does your work now relate to what you were doing five years ago? [Your work in relation to what you were doing five years ago]What job title, if anything, did you have written on your business card five years ago?How, if at all, have your professional responsibilities and competencies changed from five years ago?To what extent does your work now relate to what you were doing ten years ago? [Your work in relation to what you were doing ten years ago]What job title, if anything, did you have written on your business card ten years ago?How, if at all, have your professional responsibilities and competencies changed from ten years ago?If you could add a further question to this survey, what would it be and why?
4
19/04/2011 18:55:47Female26-30United States (West)Design, web agency/consultancy26-50 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Localisation, Search engine optimisation, Web writing/editingNot very muchNot at allA great dealA great dealA fair amountA fair amountA fair amountA great dealNot very muchA fair amountA fair amountA great dealA fair amountNot at allA great dealNot at allA fair amountNot at allA fair amountNot at allNot very muchA fair amountA great dealNot very muchNot very muchA great dealA fair amountNot very muchNot very muchA fair amountA fair amountA great dealI studied journalism with an emphasis on feature writing (along with a second major in German and a strong liberal arts bent) during my undergrad. What I fell in love with then, and what still drives me now, is the concept of storytelling -- of leading readers (or users or whatever you choose to call people) through information in a way that is compelling and meaningful. What I loved about journalism, at least in my program, was that it also wasn't all about creative writing or all about "the news" (though both valid in their own right). It was also about designing structures that support the stories you want to tell, and tinking about hierarchies and relationships between information. I think that this, combined with the general critical thinking/close reading/analysis components of traditional liberal arts and sciences programs -- and frankly, even the way foreign language changes your perspective on commuication and written structures -- really set me up with the skill set to think strategically about content, long before I worked on my first content-rich web project.

Whew. Good question.
A fair amountCopywriterOMG...soooo different. Will try to keep this one short, though.

In the past five years, I moved from a more traditional ad agency to a digitally focused one (that was over four years ago), then moved up the ranks from a web writer to a content strategy lead (made that title up a couple years ago), and then became the director of content and marketing strategy (since November). Now I oversee all content strategy during both web development and ongoing strategic support for clients, as well as tactical executions that I see as content-related, including social media, email/loyalty campaigns, etc. The result of all this change is that I am routinely involved in both large-scale strategy discussions, as well as leading the charge on designing complex structures for content -- like sitemapping, content modeling, segmented messaging, etc.
Not very muchHS student, newspaper cntributor, receptionist at a gym,
5
19/04/2011 19:28:54Male41-45United States (South)Design, web agency/consultancyMore than 3000 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Localisation, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountNot very muchA great dealA great dealA fair amountA fair amountA fair amountA fair amountA great dealA fair amountA fair amountDon't knowA great dealDon't knowA great dealNot at allNot very muchNot at allDon't knowA great dealNot very muchA fair amountNot at allA great dealNot very muchNot very muchNot very muchNot at allA fair amountA great dealA fair amountEnglish LiteratureA great dealSenior Content StrategistNot much change in responsibilities, but there's definitely more work in this area.A fair amountContent StrategistI've seen more emphasis on workflow and other organizational content governance.What do you think the title your business card will be in five years.
6
19/04/2011 19:32:28Female26-30United States (Northeast)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience designNot very muchNot very muchA great dealA great dealA great dealA great dealA great dealA great dealA great dealNot very muchA great dealA great dealNot very muchNot very muchA great dealNot very muchA great dealNot very muchA great dealA great dealNot very muchA great dealA great dealA fair amountA fair amountA great dealA fair amountNot very muchA fair amountA fair amountA great dealA great dealNot very muchPhilosophy
Art History
A fair amountOnline Marketing ManagerIt has shifted towards a focus on upfront strategy/research, along with an increasing emphasis on workflowWasn't working
7
19/04/2011 19:34:51Female31-35United States (South)For-profit enterprise (corporation)51-100 employeesContent analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Search engine optimisation, Technical communication, Web writing/editingNot at allNot at allNot very muchNot very muchNot very muchA fair amountA fair amountA great dealNot very muchNot very muchA fair amountA fair amountA great dealNot at allA fair amountNot at allNot at allNot at allNot at allNot at allA fair amountA fair amountA great dealA great dealNot at allA fair amountA fair amountNot very muchNot very muchNot very muchNot at allA great dealA fair amountEnglish (literature)Not very muchStay-at-home mom/freelance writerHugely. I manage workflow, make recommendations on voice and style, manage a team, create navigation. Before, I just wrote articles.A fair amountTechnical writerHugely. Before, I just wrote documentation. (I also planned some design and layout.) I published nothing online. Now 100% is published online, and I deal more with managing content and personnel.What industry do you work in? What type of content do you manage - UI text, documentation, marketing copy, blog posts, other? Do you have journalism experience?
8
19/04/2011 19:37:19Female31-35United States (Midwest)Design, web agency/consultancy26-50 employeesContent analysis, Creative direction, Digital marketing, Information architecture, Interface designNot very muchNot at allA fair amountA fair amountA great dealA great dealA great dealNot very muchNot at allNot very muchNot very muchA fair amountNot at allNot at allA fair amountNot at allA fair amountA fair amountNot very muchNot very muchNot at allNot very muchA fair amountA fair amountA fair amountNot very muchA fair amountNot at allNot very muchNot at allA fair amountA fair amountA fair amountGraphic designNot very muchInteractive Art DirectorWithin the last year I have been in the process of moving from an interactive art director to a content strategist. Now I am much more involved with strategy, editing, writing and project management.Not very muchGraphic designerTen years ago I was a print graphic designer primarily responsible for production work.Why have you ended up at this spot?
9
19/04/2011 19:44:15Female36-40United States (Midwest)School, college, universityMore than 3000 employeesAccessibility, Content analysis, Content development, Content management, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editingNot very muchNot at allA fair amountNot very muchNot at allA fair amountNot at allA fair amountNot very muchNot at allA fair amountNot very muchA fair amountA great dealNot very muchNot at allNot at allNot very muchNot at allNot at allA great dealNot very muchA fair amountDon't knowNot at allNot at allNot very muchNot at allNot very muchNot very muchNot very muchNot very muchNot very muchurban and regional planningA great dealWeb managerI'm involved more in deciding what the life cycle of content is, versus the set it and forget it mentality. I'm more involved in deciding the relationship between email communications and our website.Not very muchCompensation AnalystThey all have
10
19/04/2011 19:50:54Male31-35United States (Northeast)Government agency101-300 employeesContent analysis, Content development, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot at allNot very muchA great dealDon't knowA fair amountA fair amountA fair amountA fair amountA great dealA fair amountA fair amountA fair amountNot at allA fair amountNot at allDon't knowNot at allDon't knowNot at allNot at allA fair amountA fair amountA fair amountA fair amountNot very muchDon't knowDon't knowDon't knowA fair amountDon't knowA fair amountA great dealMaster of Arts in Professional WritingNot at allNot at allMicrobiologist
11
19/04/2011 19:58:19Male36-40United States (Northeast)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Technical communication, User experience design, Web writing/editingA fair amountNot very muchA fair amountNot very muchA fair amountA fair amountA fair amountA great dealA great dealA great dealA fair amountA great dealA great dealNot very muchNot at allNot very muchNot very muchNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountA fair amountA fair amountNot very muchA fair amountA great dealA great dealGlobal Documentation ManagerHigher level of sofistication for eliminating content redundancy. More focus on global content. A great dealTechnical WriterLess writing, more managing.
13
19/04/2011 20:10:57Female36-40United States (West)For-profit enterprise (corporation)301-800 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Technical communication, Web writing/editingNot at allNot at allNot very muchA great dealA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountA fair amountNot very muchNot very muchNot very muchNot very muchNot at allNot at allA fair amountNot very muchA great dealA fair amountNot at allNot at allNot very muchNot at allNot at allNot at allNot at allNot at allNot at allNot at allA great dealAmerican literature.A great dealSenior Technical WriterSwitched from FrameMaker to XML. Spend a lot more time now dealing with the build.xml file and troubleshooting code.A great dealSenior Technical WriterAbout the same in the big picture.
15
19/04/2011 20:52:11Female46-50United States (South)Self-employed/freelanceSelf-employed/freelanceAccessibility, Content analysis, Content development, Content management, Creative direction, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editing, e-learningNot very muchNot at allA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA fair amountA fair amountNot very muchNot at allA great dealNot at allA great dealNot very muchDon't knowA fair amountNot at allA fair amountA fair amountA great dealA great dealA great dealA great dealNot at allA great dealA great dealNot very muchA fair amountNot at allMarketing, human resource development (training)A great dealDirector, Portal DevelopmentLess technical responsibilities, e.g. site production. More strategic planning, market research, user research, content governance.A fair amountDirector, training developmentMy entire career has been about how people access and use information. It started from a training/learning discipline, and in the past ten years, the lines have blurred greatly. Learning is integrated into daily work and research. The design guidelines I used to create online learning programs are pretty much the same as the ones I use today to create content-appropriate websites.
16
19/04/2011 20:54:39Male26-30United States (West)For-profit enterprise (corporation)11-25 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Project management, Web writing/editingA fair amountNot very muchA fair amountA great dealA fair amountA great dealA fair amountA fair amountA great dealA great dealA fair amountA fair amountA great dealNot very muchA fair amountNot at allNot very muchDon't knowA fair amountDon't knowA fair amountA great dealA fair amountA fair amountA great dealA fair amountA great dealNot very muchA fair amountA great dealA great dealA great dealA fair amountJournalism, communication studies, advertising.Not very muchStudentMy balls are bigger. I speak up more often and do more work.Wasn't workingWhere do you think it's all going? Today? Tomorrow? In five years?
21
19/04/2011 22:33:45Female36-40United States (Midwest)Non-profit26-50 employeesAccessibility, Content curation, Information architecture, Interface design, Project management, User experience designNot very muchNot very muchA fair amountNot very muchNot at allA fair amountA fair amountA fair amountNot very muchNot very muchNot very muchA fair amountNot very muchNot at allA fair amountNot at allA fair amountNot at allNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountNot at allA fair amountA fair amountNot at allNot very muchA fair amountNot very muchNot very muchA great deallibrary scienceA great dealLead Information SpecialistA great dealDigital Resource Librarianbroader target audience, greater opportunity for impact
24
19/04/2011 23:07:15Male31-35United States (South)Design, web agency/consultancy11-25 employeesContent analysis, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Search engine optimisation, Web writing/editingNot very muchNot at allA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA great dealA great dealA great dealNot at allA fair amountNot at allA fair amountNot at allA fair amountNot very muchNot at allA great dealNot very muchNot very muchA fair amountA fair amountNot very muchNot at allA fair amountA fair amountNot very muchNot at allA great dealEnglish/Literature
Creative Writing
Communications (Film/Video)
Comm Research
A great dealCopywriterFinally involved more in the strategy, less often joining the team later as the writer.Wasn't workingWhat kind of formal/professional education or training has helped you the most? (Online courses, seminars, night/professional development classes, etc.)

What kind of informal education or training has helped you the most? (professional groups, conferences, etc.)
26
19/04/2011 23:10:04Male31-35United States (West)Non-profit301-800 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Search engine optimisation, User experience design, Web writing/editingNot very muchNot at allA great dealA fair amountA fair amountA fair amountA great dealA great dealA great dealA fair amountA fair amountA fair amountNot very muchNot very muchA great dealNot very muchA fair amountNot at allNot very muchNot very muchA fair amountA fair amountA fair amountA fair amountNot very muchNot very muchA fair amountNot at allA fair amountNot very muchA fair amountNot very muchA fair amountPublic RelationsA great dealDirector of Online CommunicationsA fair amountUniversity WebmasterMore content, less technical
28
20/04/2011 00:07:21Male31-35United States (West)Design, web agency/consultancy101-300 employeesContent analysis, Content development, Creative direction, Digital marketing, Information architecture, Interface design, Project management, User experience design, Web writing/editing, brand strategyNot at allNot very muchNot very muchA fair amountA great dealA great dealNot very muchA fair amountNot very muchNot at allA fair amountA great dealA fair amountNot very muchNot very muchA fair amountA fair amountA great dealA fair amountA great dealA fair amountNot very muchA great dealNot very muchNot very muchNot very muchNot very muchNot very muchA great dealA fair amountA great dealA fair amountA great dealMBA in MarketingA fair amountProject ManagerMuch more focused on overall brand strategy, more writing instead of graphic design, less project management and more strategy and naming, supervising production of content rather than just creating it, more access to decision makers and C-level personnel A great dealWeb DesginerOnly use my design skills to create graphics for PPT presentations, much less illustration, hardly ever code anything anymore I would add: "Can you provide 3 examples of brands that use content strategy successfully to engage their audiences?" because case studies and best practice examples are hard to come by.
31
20/04/2011 08:07:04Female31-35United States (West)For-profit enterprise (corporation)1001-3000 employeesContent analysis, Content development, Editorial strategy, Interface design, Project management, User experience design, Web writing/editingNot very muchNot at allNot very muchA fair amountA fair amountA fair amountNot very muchA great dealNot very muchNot very muchA great dealNot very muchA great dealNot at allNot very muchNot at allNot very muchNot very muchNot very muchA fair amountNot very muchNot very muchA great dealA fair amountA fair amountNot very muchNot very muchNot very muchA fair amountNot very muchNot very muchNot very muchA fair amountA fair amountSenior Content ManagerA fair amountSenior Editor
46
20/04/2011 13:50:29Male41-45United States (West)Design, web agency/consultancy51-100 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, User experience design, Web writing/editingA fair amountNot very muchA fair amountA great dealA great dealA great dealA great dealA great dealA fair amountA fair amountA great dealA great dealA great dealA fair amountA great dealNot very muchA great dealA great dealA fair amountA fair amountA great dealA great dealA great dealA great dealA great dealA fair amountA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountSurprisingly, theatre.A fair amountCreativeMore strategy meetings, deeper conversations beyond production issues... But real user and business issues.A fair amountSenior Art Director
48
20/04/2011 14:04:00Female36-40United States (Northeast)Design, web agency/consultancy1001-3000 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountA great dealNot very muchNot at allNot very muchNot at allA fair amountNot very muchA great dealA great dealNot at allA great dealA great dealA great dealA fair amountA great dealA fair amountNot very muchA fair amountA fair amountA great dealA fair amountA fair amountGraduate workA great dealProduct owner for content, taxonomy and tagging standardsMore client-facing work. More UX leadership. Same amount or less of leadership and program-related meetings/communications. These changes are since I moved from in-house to agency work.A great dealInformation Architect / Product DesignerMore seniority/leadership. More informed clients/management. Very similar otherwise, though.Why is the assumption that people "arrived" at content strategy? Relatively speaking, there has never been a lack of content, just a lack of good business strategy and experience, and a lack of engagement online. In other words, CS doesn't seem like the new kid on the block to me, unless your only frame of reference is working in a digital agency.
51
20/04/2011 14:27:56Male26-30United States (Midwest)Design, web agency/consultancy801-1000 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingA fair amountA fair amountA fair amountA great dealA fair amountA great dealA great dealA fair amountA great dealA fair amountA great dealA great dealNot very muchNot very muchA fair amountNot at allA great dealNot very muchA fair amountNot very muchNot very muchA fair amountA fair amountA great dealA fair amountA fair amountA great dealNot at allA fair amountA great dealA fair amountA great dealA fair amountNeuroscience (research, context and profiling), Journalism (writing, editing, planning and understanding multiple audiences)A great dealWeb Editor / Web MasterI find myself doing a lot more research that requires a deeper look at users at present. With the explosion of mobile and with clients finally starting to come to grips with the fact that their web sites are not brochures, there is a great deal more insight going into what we've been doing.

I'm also not as deep into the code as I used to be. When I was "Web Editor" that meant I built the site, built the CMS, organized all of the writers and was the one who posted everything to the site and was the first one to get beaten up when something broke. That meant I was responsible for up to 60 updates a week, four weekly e-mail newsletters and the building and maintenance of dozens of micro or sister sites.

Now, I'm called on to work more in the realm of fixing bigger content problems, helping companies become publishers and teaching them the benefits of being more user-centric.
Not very muchReporterTen years ago I was getting my start in newspapers and playing on the web as part of my hobby. I was in bands, and started playing with HTML to help publicize our performances. I was blogging, coding and starting to dip my toes into CSS. I wasn't doing content strategy yet, but I was learning why it was necessary. I'd love to see a forecasting question. Where do you see your skills being needed in two to five years. I understand tech is moving VERY quickly, but I'm already seeing requests for CS for apps, mobile sites and even one company that has approached me for CS for outdoor digital signage.

I'd be interested to see the rest of the industry take on that question.
52
20/04/2011 14:30:19Male36-40United States (South)Design, web agency/consultancy2-10 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editing, research/ testingNot very muchNot at allA fair amountA great dealA great dealA great dealA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountNot at allA fair amountNot at allA fair amountNot at allA fair amountNot very muchNot at allNot very muchA fair amountNot very muchA great dealA fair amountA fair amountNot at allA fair amountA fair amountA great dealA fair amountNot very muchMS.Ed. Higher Education
Post Graduate Certificate Higher Education Enrollment Management
A great dealManaging Director of Consulting ServicesMore focused on contentA fair amountDirector of Electronic CommunicationsWas in an organization (University) then. Now I serve universities. I have business development responsibilities, sales, managing the business, etc. to deal with now. More involvement now in a narrower set of tasks now than in an org where you do everything. More research, content strategy, IA and UX now than then (again narrower task set on more projects for more organizations). 10 years ago doesn't explain how I got into this field in the first place. I started on web stuff in 1999 and it wasn't related to my job title, experience or degrees. I might ask people how they first came to be involved in a web/content career and what prepared them for it.
53
20/04/2011 14:38:25Female36-40United States (South)Design, web agency/consultancy2-10 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountNot very muchA fair amountA great dealA fair amountA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot at allA fair amountNot at allA great dealA fair amountNot very muchA great dealNot very muchA fair amountA fair amountA great dealNot very muchNot at allNot at allNot at allA fair amountA great dealNot very muchI have a BA in European History. However, I start grad school this fall to get an MS in Information Sciences, related to my work. A great dealDirector of Digital MediaI own my own consultancy now and we focus purely on content and community strategy. We don't spend much time on marketing, as we did when we worked for a custom publishing firm. A great dealDirector of Content and Communitymore experience. Environment has changed, too, and now people outside the bleeding-edge dot com world also value content strategy.
54
20/04/2011 14:42:04Male36-40United States (Midwest)Design, web agency/consultancy51-100 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing, Wow. Really hard list actually. There are 2 levels at play: competency and specialization. I'd be suspect of anyone claiming to be a specialist in more than a couple.A fair amountNot very muchA great dealA fair amountA fair amountA fair amountA great dealA great dealA great dealA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountNot very muchA fair amountNot very muchA fair amountA fair amountA fair amountA great dealA fair amountA great dealA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountStrangly worded question...but if you're asking what discipline I advanced furthest in (academically), it's English and Writing. 20+ grad credit hours. Taught at Uni and College.A great dealSr. Technical WriterContent strategy used to be something we practiced, not something we called ourselves. Now, with discipline becoming trendy, more people are paying attention to the fundamentals of content strategy and are willing to commit to the requisite best practices (or hire consultants to help).A great dealTechnical Writer10 years ago (maybe longer now) the web was still the wild wild west. It wasn't uncommon that engineering got a company's first web site up just to be there, and marketing wanted nothing to do with it (didn't understand it, was too technical, wasn't going anywhere, etc...). In those heady days the technical writers often wound up owning the web sites. Fast forward 10 years (or more) and marketing has thoroughly claimed web presence as their own domain and the seeds of content curation and strategy are bearing fruit in the newly fashionable Content Strategy industry.How would you chart the lineage of content strategy as a profession?
Can you be a successful content strategist without having had direct experience creating content (of any kind)?
55
20/04/2011 14:42:31Male36-40United States (Northeast)Design, web agency/consultancy301-800 employeesContent analysis, Content development, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editingNot very muchNot at allA great dealA fair amountA fair amountA great dealA great dealA great dealA fair amountA fair amountA great dealA great dealA fair amountNot at allA fair amountNot at allA fair amountNot at allNot very muchNot at allNot at allA fair amountNot very muchA fair amountNot very muchA fair amountA fair amountNot very muchNot very muchNot very muchNot very muchA great dealA fair amountIsn't clear language a part of good survey design? A fair amountCommunication ManagerA fair amountWeb Producer
59
20/04/2011 15:36:14Female26-30United States (Northeast)Design, web agency/consultancy26-50 employeesAccessibility, Content analysis, Content curation, Content management, Content sourcing, Information architecture, Interface design, Interaction design, User experience designA fair amountNot at allA fair amountA fair amountA fair amountA fair amountNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountNot very muchNot at allNot very muchNot at allA fair amountA fair amountNot very muchA great dealNot at allA great dealA great dealNot very muchA fair amountA great dealA fair amountNot at allA great dealA great dealA great dealA fair amountA fair amountGraphic DesignA fair amountContent Strategy LeadA fair amountInformation Architect"What is the biggest area of growth you've seen in the last ten years?"
(example answers - ux for mobile, content inventories, usability testing, content testing, etc).
61
20/04/2011 16:18:56Female31-35United States (Northeast)Design, web agency/consultancy26-50 employeesContent analysis, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, User experience design, Web writing/editingNot very muchNot at allA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealNot at allA great dealNot at allA great dealNot at allNot at allNot at allNot at allA great dealA great dealA fair amountA fair amountA great dealNot very muchNot at allA great dealA great dealA great dealA great dealA fair amountcreative writing, film & media studiesA fair amountProposal ManagerFive years ago, I was doing broader marketing and business development work -- over the past five years, I have come to specialize in agency-style strategic marketing and communications, particularly in the fields of interactive design and social media strategies. Five years ago, I'd never created a sitemap or designed wireframes. I hadn't used a complex CMS like Drupal, never mind planned how it would be used as part of a website user experience.A fair amountEditorial AssistantTen years ago, I was just starting out in journalism -- helping with the magazine's editorial calendar, editing stories, coordinating with authors and photographers.
63
20/04/2011 16:30:48Female26-30United States (Northeast)For-profit enterprise (corporation)More than 3000 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingA fair amountNot at allNot very muchA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealNot at allNot very muchNot at allNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountA fair amountA great dealA fair amountA fair amountNot at allA great dealA great dealA great dealA great dealA great dealCreative writing, literature, academic writingA great dealWriterContent strategy has become more prevalent in the ux world. Now we are invited to the visioning meetings to provide content mapping and workflows. We also now have more say in the architecture and design. It's not just shoving words into predetermined boxes.Not at allParty animalI couldn't drink legally ten years ago, so it was hard to make friends.Why do you want to be a content strategist?

I ask bc it's a relatively new accepted field. What makes people want to do this work? From personal experience, it's a thankless job, yet I wouldn't do anything else.
64
20/04/2011 17:01:19Female31-35United States (West)Startup1001-3000 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingNot very muchNot at allNot at allNot very muchNot very muchA fair amountA fair amountA great dealA fair amountA fair amountA great dealA great dealA great dealNot at allA fair amountNot at allA fair amountNot very muchNot very muchA fair amountNot at allNot very muchNot very muchA fair amountNot very muchA fair amountNot very muchNot very muchNot very muchA fair amountNot very muchA fair amountA fair amountEnglish/CommunicationsNot very muchCommunications ManagerI've become more content centric. Although I always valued content, it was often treated as an after thought. Not very muchCommunications OfficerThey've completely changed. I was 21 ten years ago and was in total learning/sponge mode.
65
20/04/2011 17:09:47Female26-30United States (West)For-profit enterprise (corporation)1001-3000 employeesCommunity management, Content curation, Content development, Creative direction, Editorial strategy, Project management, User experience design, Web writing/editingNot at allNot at allNot at allA fair amountA fair amountA fair amountNot very muchA great dealNot very muchNot very muchA fair amountA fair amountA great dealNot at allA fair amountNot at allA fair amountNot at allNot at allA fair amountNot at allNot at allA fair amountNot very muchNot very muchNot very muchNot very muchNot at allNot at allA fair amountA fair amountNot at allNot very muchMaster's degree in PhilosophyA great dealCommunity Manager, Account ManagerMore writing (yay), more meetings with engineers, more high-level planning ("this is what we want to say")Not at allManager of a cafe / StudentI'm expected to wear clean clothes to work. I never have to scrape out ramekins of soy butter.
67
20/04/2011 17:23:26Male36-40United States (West)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Technical communication, User experience design, Web writing/editingNot very muchNot at allA great dealA fair amountA great dealA great dealA great dealNot very muchA great dealA great dealA fair amountA great dealNot at allNot at allA fair amountNot at allA great dealNot at allNot very muchNot at allNot at allA fair amountNot very muchNot at allNot at allA fair amountNot very muchNot at allNot very muchNot very muchNot very muchA great dealNot at allHistory, Classical LanguagesA great dealDirector of Content DevelopmentI am in more meetings, doing more strategy and assessment work. I do no writing and very little editing anymore (for which I am glad). I am much more entrenched in marketing and editorial strategies as well as setting CMS direction and development of content types in addition to the traditional audits, competitive assessments, CS briefs and plans, etc. A fair amountWeb Managing EditorSee above. Same thing. Was doing much more writing and editing 10 years ago. Where did you start out in your career? This only goes back 10 years but I've been in the workforce for 15 years. I started in publishing and editorial production as a lowly editorial assistant.
68
20/04/2011 17:24:58Female31-35United States (Northeast)Non-profit26-50 employeesContent development, Content management, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountA great dealNot very muchA fair amountA great dealA great dealNot very muchNot very muchA great dealNot very muchA great dealA fair amountA great dealNot at allA fair amountNot very muchNot at allNot very muchA great dealNot very muchA great dealA great dealNot very muchNot very muchA great dealNot at allNot very muchNot very muchNot at allNot very muchA great dealMS in Technical CommunicationA great dealDirector for Online CommunicationsLooking more at communications as a whole as opposed to siloing just online communications. More involved in strategy.Not very muchLegislative InternNow part of management. Setting the direction for the organization I work for, not just carrying out others' directions. More highly trained and specialized in the communications and content field. Who are your peers in the content strategy field? (someone in the organization, in the same role in another organization, an online group, a professional society, etc.)

As someone who is not part of a team thinking about these issues but is doing a lot of work solo, I'm curious about what communities of support there are in this field to talk about strategy/policy and to what extent people who are doing this work feel connected to a field of endeavor (as opposed to just writing stuff for their organization's website).
69
20/04/2011 17:29:35Female56-60United States (Midwest)For-profit enterprise (corporation)More than 3000 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Search engine optimisation, Web writing/editingNot at allNot at allA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountNot at allA great dealNot at allNot very muchNot very muchA fair amountNot at allNot at allA fair amountA fair amountA great dealA great dealA fair amountA fair amountNot at allNot very muchA great dealNot very muchA great dealNot very muchBusiness and leadership (masters degree)Not very muchcommunications directorMuch more about technology ... at the strategic planning and visioning level as well as the granular level ("Why aren't we employing HTML5 yet?")Not very muchcommunications directorScope of responsibility is broader now, but mostly due to the growth of our company (new markets, new products). Competencies, of course, have significantly changed with digital (Web 2.0) advancements ( both technical and mindset).
70
20/04/2011 17:31:30Male36-40United States (Midwest)For-profit enterprise (corporation)More than 3000 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Project management, Search engine optimisation, Web writing/editingNot very muchNot at allA fair amountA fair amountNot very muchA fair amountA fair amountA great dealNot very muchA fair amountA great dealNot very muchA great dealNot very muchA fair amountNot at allNot very muchNot at allDon't knowNot at allNot very muchNot at allNot very muchA fair amountNot at allNot very muchA great dealNot at allNot very muchNot very muchNot very muchA great dealNot very muchI majored in Spanish. Journalism was an extra-curricular activity. I probably learned more helpful information from my argumentative writing (English) course than anything else in terms of journalism in the classroom.A fair amountCopy Desk ChiefI have found myself in more meetings where organizational strategy is discussed. I spend less time handling the content itself and more time dealing with the big picture. Also experimenting with how copy is presented, reading code to help clueless developers figure out what problems exist, reading web analytics.A fair amountCopy EditorI did basically nothing but edit copy and read page proofs for a national news publication.Do you feel valued at your current job?
When you search for jobs, what search terms do you use?
71
20/04/2011 17:35:43Female36-40United States (West)For-profit enterprise (corporation)1001-3000 employeesContent analysis, Content development, Content management, Editorial strategy, Information architecture, Web writing/editingNot very muchNot at allNot very muchA fair amountNot very muchA fair amountA fair amountA great dealNot very muchNot very muchA great dealA fair amountA great dealNot at allA fair amountNot very muchA fair amountNot very muchNot very muchA fair amountA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountNot very muchNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountPsychologyA great dealDirector of CommunicationsA great dealDirector of ContentVery similar work in terms of content audit, planning, creation and strategy but have added more experience design in terms of personas, user research, and mental modeling.What percentage of your time (if any) is spent actually creating content?

If you create content as part of your content strategy work, what type of content do you create (check all that apply): written content for web/mobile, visual design for web/mobile, interaction design for web/mobile, video, etc.
72
20/04/2011 18:04:47Male41-45United States (West)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content sourcing, Creative direction, Editorial strategy, Web writing/editingNot very muchNot at allA fair amountA fair amountA fair amountA great dealA great dealA great dealA great dealA fair amountA great dealA great dealA great dealNot at allA fair amountNot at allNot very muchNot at allNot at allNot very muchNot very muchNot very muchNot very muchNot at allNot at allNot very muchNot very muchNot at allNot very muchNot very muchNot very muchNot very muchA fair amountEnglishA fair amountWriterFive years ago, I was employed for a large company and was responsible for writing copy. Now I'm freelancing and taking on responsibility for content strategy. So my responsibilities have expanded, but my audience has changed.A fair amountCopywriterTen years ago I was doing copy for print catalogs and a little bit for websites. The notion of anything resembling content strategy had not crossed my mind at all."How comfortable are you calling yourself a content strategist. If you are comfortable doing so, when did that happen?"
73
20/04/2011 18:11:42Male51-55United States (South)Design, web agency/consultancy101-300 employeesContent analysis, Content development, Content management, Content sourcing, Information architecture, Project management, Technical communication, Web writing/editingNot very muchDon't knowA fair amountA great dealNot very muchA fair amountA great dealA great dealA great dealA great dealA fair amountA fair amountNot very muchNot very muchNot very muchNot at allNot at allNot very muchNot very muchNot very muchA fair amountA great dealA fair amountNot very muchNot at allA fair amountNot very muchNot very muchNot very muchA fair amountNot at allA fair amountA fair amountEnglish language & literature
Philosophy
A great dealSenior Technical WriterMy responsibilities & competencies have expanded a great deal -- from technical communication to information architecture, content strategy, and consulting on workflow/process improvements.A great dealAdvisory Information DeveloperSee above -- they've expanded greatly.As you look toward what you'll be doing a year or two from now, what are the biggest gaps in your knowledge that need to be filled?

Why? Because some of the things for which I checked "not very much" or "not all" in your list will come into play in the very near future. (And some will not.) I need to understand this so that I can develop the skills I need. I'd also be very interested to see how others would answer the question.
74
20/04/2011 18:29:41Female36-40United States (Northeast)Design, web agency/consultancy26-50 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Project management, Search engine optimisation, User experience design, Web writing/editingNot very muchNot at allNot very muchA great dealA fair amountA fair amountA great dealA fair amountA great dealA great dealNot very muchNot very muchA fair amountNot very muchA great dealNot at allA great dealNot very muchNot very muchNot at allNot at allNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountNot at allNot very muchA fair amountA fair amountA fair amountA fair amountMA, CommunicationsA fair amountEditor in Chief (print magazine)Am now a strategic lead and in a true management role. I've moved from an online experimenter to an "expert." I produce less, but advise more.A fair amountWebmasterBack then I was an implementer -- had no strategic role at all. how long have you been doing work that could be considered "content strategy"?
76
20/04/2011 18:38:52Female31-35United States (West)Design, web agency/consultancy101-300 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingNot very muchNot very muchA fair amountNot very muchA fair amountA great dealA fair amountA great dealNot very muchNot very muchNot very muchNot very muchA great dealNot very muchA fair amountNot at allA great dealNot at allNot at allNot at allNot at allA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountNot at allNot at allA fair amountA fair amountA fair amountNot very muchCopywriting - NYU school for continuing educationA fair amountWeb EditorThe nature of social media.Not very muchStaff WriterMuch more strategic planning across multiple platforms, devices, etc.
77
20/04/2011 18:47:32Female31-35United States (South)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Editorial strategy, Information architecture, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editingNot very muchNot at allNot very muchNot very muchNot at allA fair amountNot at allA fair amountNot very muchNot very muchA fair amountA fair amountNot very muchNot at allA fair amountNot at allNot very muchNot at allNot at allA great dealNot at allA great dealA fair amountNot very muchNot very muchA great dealA great dealNot at allNot at allNot very muchA great dealA fair amountA fair amountEnglish WritingA fair amountSenior EditorFive years ago, I was an editor for a membership association's print magazine. Shortly thereafter, I moved to the website as the organization's first web editor. The organization had 20,000+ pages but no CMS or web governance. The organization recognized this model was producing chaos. My job quickly moved into leading the content audit & content migration into a new CMS; serving as point person for information architecture work along with a vendor brought in to do the heavy lifting; content lead for a new search engine and new e-commerce/identity management system; and project manager for the content side. I'm a consultant now for this organization, and although it's come along way in terms of web governance, there is still a long way to go in terms of planning for the content life cycle, gap analysis, and continuing to fight back against siloed content. On the IT side, there's been a marked increase in collaboration between developers, visual designers, content editors and IAs. Five years ago, IT would have put things into production without anybody but a developer or PM reviewing it. Now, a designer is involved every step of the way--design, QA, deployment.Not very muchEditorial AssistantI was a newbie to the workforce, working for a small technical journal whose website was unbelievably embarrassing! Picture a homepage full of icons arranged in a rectangle. Really. No kidding. I spent a lot of time reading and summarizing press releases for the journal's industry news section.
78
20/04/2011 19:21:03Female26-30United States (South)For-profit enterprise (corporation)More than 3000 employeesContent management, Project management, Technical communication, Web writing/editingNot at allNot at allA fair amountA great dealNot very muchA fair amountA fair amountNot at allA fair amountA fair amountNot very muchA fair amountNot very muchNot at allNot very muchNot at allA great dealNot at allDon't knowNot very muchNot at allNot very muchNot very muchA fair amountA great dealA fair amountNot very muchNot at allA fair amountA fair amountNot at allA fair amountA great dealTechnical CommunicationsNot very muchTechnical WriterLet me say that I consider myself an emerging content strategist, but that my company doesn't really have a content strategy. In the last 5 years, my role has changed a lot. When I started as a technical writer, I spent 75% of my day copying and pasting other people's text into a correct format. That shifted to actually looking at the text and then to actually writing the text. Then came planning projects, managing other writers and working across other groups to create templates, implement user testing and a whole lot of other things. Now, I'm spending most of my time developing the strategy for the future of my department. In the next 3 years, I'm hoping to be developing the content strategy for my company. Wasn't workingStay at home momVastly. What job title do you currently have?
79
20/04/2011 19:44:51FemaleAbove 60United States (Northeast)Self-employed/freelanceSelf-employed/freelanceAccessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Information architecture, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot very muchNot very muchA fair amountNot very muchA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA great dealA great dealA great dealA fair amountA fair amountA great dealA fair amountA great dealA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountA fair amountNot very muchNot very muchNot at allMathematicsA great dealSenior Technical WriterFreelancing instead of being part of a techcomm department. Doing more marketing of my services than actual technical writing work.A great dealDirector of EngineeringI am on my own scrapping for crumbs from the tables instead of sitting at the table.How has your income and social class status changed from 10 years ago?
82
20/04/2011 20:57:15Female21-25United States (Midwest)Design, web agency/consultancy11-25 employeesContent analysis, Content management, Information architecture, Project management, Technical communication, User experience design, Web writing/editingNot at allA fair amountNot very muchNot very muchA fair amountNot very muchA fair amountA fair amountA fair amountNot very muchA great dealA great dealA great dealWasn't workingWasn't working
83
20/04/2011 21:14:36Female31-35United States (Midwest)For-profit enterprise (corporation)1001-3000 employeesCommunity management, Content analysis, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Project management, Web writing/editingNot very muchNot very muchNot very muchA great dealA fair amountA great dealA great dealA great dealA fair amountA great dealA great dealNot very muchA fair amountNot at allA great dealNot at allNot very muchNot at allNot at allNot at allNot at allA fair amountNot at allA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchNot at allNot very muchA great dealA fair amountA fair amountMarketing communications managerMore strategy, more internal and external "clients," more content via different media.Not very muchMedia relations coordinator
84
20/04/2011 21:53:15Female31-35United States (South)For-profit enterprise (corporation)11-25 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editingNot at allNot at allA fair amountA great dealNot very muchA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchA great dealNot at allNot at allNot very muchNot at allNot at allA fair amountA fair amountA fair amountNot very muchNot very muchNot very muchA fair amountNot at allNot very muchNot at allNot very muchA fair amountA great dealCommunicationsNot very muchAssistant Presentation EditorFive years ago, I was a graphic designer for a newspaper company, and I was promoted to manage a team of between 6-8 graphic designers. I was squarely on the production side of things. Two+ years ago, I was promoted again, to a newspaper section editor, leading a team of 16, with two managers beneath me. I was squarely on the content side. At that point, I was focused on daily, weekly and monthly editorial content planning. I left that job for my current job, which is part communications, part marketing. I'm still focused on content planning, but most especially content planning as it fits into the big picture of our brand.Not very muchGraphic DesignerI don't design infographics anymore.Did you have a job, and decide to move from it to content strategy? Or were you laid off and then discovered this niche?
87
20/04/2011 22:39:49Female36-40United States (South)Design, web agency/consultancy2-10 employeesContent development, Editorial strategy, Project management, Web writing/editingNot at allNot at allA fair amountA great dealA fair amountA fair amountA great dealA great dealA fair amountA fair amountA great dealNot very muchA great dealNot at allA great dealNot at allNot at allNot very muchNot at allNot at allNot at allA fair amountNot very muchNot at allNot at allNot at allNot at allNot at allNot very muchA great dealNot very muchNot at allNot very muchlearning how to create proposals, budgets and use quickbooksA fair amountDirector of MarketingLess meetings, more doingA fair amountPR Account Executive
89
21/04/2011 00:53:48Male31-35United States (West)Self-employed/freelanceSelf-employed/freelanceContent development, Content management, Editorial strategy, Project management, Search engine optimisation, Technical communication, Web writing/editingNot at allNot at allNot very muchNot very muchA fair amountA fair amountNot very muchA great dealNot very muchNot very muchA fair amountA great dealNot at allNot at allDon't knowDon't knowDon't knowNot at allNot at allDon't knowA fair amountA fair amountNot very muchA fair amountNot at allNot very muchDon't knowA fair amountA great dealNot very muchA fair amountNot very muchSelf-study in copywriting/SEO/content strategyA fair amountFreelance CopywriterThe role of content creation has grown in overall marketing. As has SEO. I've taken on more involvement in creating web/content strategy for clients in recent years.Not very muchIT AdministratorI worked in IT ten years ago. Creating content was a part of my job, but a very small part. Half the time it was for technical communications instead of marketing-related, anyway.
90
21/04/2011 02:42:12Female41-45United States (Midwest)For-profit enterprise (corporation)Self-employed/freelanceAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingNot very muchNot very muchA fair amountA great dealA fair amountA great dealA fair amountA great dealA great dealA great dealA fair amountNot very muchA fair amountNot very muchA great dealNot very muchA great dealNot very muchA great dealNot very muchNot very muchA fair amountNot very muchA fair amountA great dealA fair amountA fair amountNot at allA fair amountA great dealNot very muchA fair amountA great dealI have a BA in English/Technical Communication and an MA in English/Technical Communication (minor in Information Systems Design).A great dealTechnical Communication ConsultantThey've steadily deepened. Then, I was a consultant who did business analysis and project management on document management and content management projects. Now I'm in a corporate setting working on content strategy/content management projects.A great dealBusiness AnalystTen years ago I was with a document management software firm. I was fortunate that they gave me customer projects to manage on my own, and that gave me a lot of confidence while learning about customer management, project management, and our industry. My responsibilities/competencies have deepened since then.
92
21/04/2011 03:41:02Female51-55United States (Northeast)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content development, Content management, Digital marketing, Web writing/editingDon't knowNot at allA fair amountNot very muchA fair amountA great dealNot very muchA great dealA fair amountNot very muchA fair amountNot very muchA great dealA fair amountA fair amountNot very muchA fair amountNot very muchNot at allNot very muchNot very muchNot very muchA fair amountNot very muchNot very muchA fair amountA fair amountNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountEnglish Literature, French language & literature. Despite being an airy-fairy liberal art ;-) my English major really is where I learned to find information, read and analyze it critically, imagine seeing things from a variety of points of view, and develop persuasive arguments from my analysis--that's pretty much what marketing and business communication in general is all about. A fair amountFreelance marketing/copy writing/web developmentMy responsibilities haven't changed much since I've been an underemployed work-from-home mom for more than 5 years, and helping my partner with another small business for longer than that. However, my responsibilities have changed from my corporate employment. My official titles were Marketing Manager and related things, but a lot of what I did was very similar to content strategy, but not restricted to the web. Finding and interpreting research, crafting persuasive copy from it, keeping track of what needed updating when and so on. As a freelancer I'm more of a jack of all trades but if I could specialize I would focus on content. A fair amountMarketing Communications ManagerApparently I radiate harmlessness, since can *always* get past security, it's lucky I haven't used my powers for evil!

My responsibilities and competencies have changed. I am much more knowledgeable in web technology and trends such as social media an open-source communities. I am responsible for entire (small) sites rather than handing off content to others for implementation. I am looking to transition more into nonprofit rather than commercial organizations.

I'm no longer responsible for promoting a specific product or service, nor doing much with print or other offline media.
I'm interested in how different paths into CS match up to different sub-disciplines within CS - is doing CS in agencies very different from doing it in-house and that sort of thing. Where is a marketing background vs and advertising background vs an editorial background most useful? What kinds of organizations or gigs are the best fits for my skill set? Et cetera.
93
21/04/2011 04:54:48Male51-55United States (South)Government agency1001-3000 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editing, Usability assessment and evaluationA great dealNot very muchA fair amountA great dealNot at allA great dealA great dealA great dealA great dealA fair amountA fair amountNot very muchNot at allNot very muchNot very muchNot very muchA great dealNot at allA fair amountA fair amountA fair amountA great dealNot very muchA great dealA great dealA fair amountA fair amountNot very muchA great dealA great dealA great dealA great dealNot very muchChemistry and Molecular BiologyA great dealPublishing coordinatorThe biggest change in my competencies in the last five years have been in the areas of accessibility, open-source software, and CSS. I've gone from barely being aware of what accessibility is to being an authority on it for not only my governmental agency but also others in my state and a few federal agencies. I've been teaching content creators how to use their software to create accessible information, forms, and Web applications. I've participated in the development of an open-source content management system, especially with regard to making it more accessible to use and more capable of being used to produce accessible content. I've redesigned the user interface for Word to better support the creation of accessible documents. And I've started learning advanced techniques in CSS (through and including CSS3) so I can quickly offer viable alternatives to the table-based Web-page formats my boss insists on having our designers churn out. (She does support accessibility, except when it interferes with her getting what she wants right away. But I digress.) A great dealPublishing coordinatorYes, but my being allowed past security has more to do with 9/11 than with professional development. (Until then, we didn't have security. Now, we have not only a security guard in the lobby but three rubber traffic cones that you'd have to run over first if you wanted to drive into our building. Well, I guess that, unless your car or truck was really wide, you'd actually have to run over only one of them, but, still, they would make a terrorist think twice before trying that!) Still, I've developed quite a bit professionally. At that time, I was just starting out in Web development in earnest after 10–15 years in teaching and technical editing. Inspired mainly by Ginny Redish and Bill Horton, 10 years ago I was using content strategy to redevelop Web pages and applications while everyone around me was wondering why I was spending so much time with whiteboards, Post-Its with thumbnails of pages glued to them, huge sheets of newsprint, and colored strings to represent links between related content. Why wasn't I just cranking out the pages? Of course, I didn't call it content strategy until I read Kristina Halvorson's book last year, went through the motions of doing a content audit, and realized I was mostly going through the same steps I had taken on my own 10 years ago. In the meantime, I've also learned much more about usability assessment and user-centered design. And then, of course, accessibility, as mentioned above.What, if anything, have you done to strengthen (or broaden) your professional background? What, if anything, have you done to strengthen your professional network?

Especially in the last 5 years, I've been attending webinars regularly, going to conferences (UPA, SxSW), going to unconferences (DrupalCamp, AccessCamp), and joining professional groups online (Google groups, LinkedIn, and Twitter). When my employer won't pay for training, which is almost always, I've paid my own way, if I felt that particular event was essential to my professional development. And I've participated in chats and other online conversations as much as I can.
99
21/04/2011 14:44:47Female46-50United States (Northeast)For-profit enterprise (corporation)More than 3000 employeesAccessibility, Content analysis, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Search engine optimisation, Technical communication, Web writing/editingA fair amountNot at allA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountA fair amountA fair amountA fair amountA great dealNot very muchA fair amountNot at allNot very muchNot at allNot very muchNot at allA fair amountNot very muchNot very muchNot very muchA fair amountA fair amountNot at allA fair amountA fair amountA fair amountNot very muchNot very muchA fair amountComputer Science.A great dealTechnical WriterNot at all.A great dealTechnical Communications ManagerMore writing, less management now.
100
21/04/2011 16:13:12Female21-25United States (Northeast)Design, web agency/consultancy101-300 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Search engine optimisation, Web writing/editingNot at allNot at allNot very muchA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchNot very muchNot at allA great dealNot at allA fair amountNot at allNot at allNot at allNot at allA fair amountNot very muchNot at allNot at allA great dealNot at allNot very muchNot very muchA fair amountNot very muchA fair amountNot very muchBA in Anthropology and Middle East StudiesA fair amountJournalistI was a reporter at a regional newspaper. I was on the ground writing and researching. Now, I'm much more involved with high-level strategic planning, though I still do some web writing from time to time. I'm much more involved with the web, so social media and internet literacy play a larger role in my job. Wasn't workingNA
101
21/04/2011 16:14:11Male41-45United States (Northeast)Design, web agency/consultancy301-800 employeesContent analysis, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editing, Social Media, Data modeling and database design, Web scripting and programming, knowledge management, market researchNot very muchA great dealA great dealA great dealA great dealA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA great dealA fair amountA great dealA great dealA fair amountA fair amountA fair amountA great dealA fair amountA great dealA great dealA great dealA great dealA great dealA great dealNot very muchNot very muchA fair amountA fair amountNot very muchA great dealNot very muchEnglish Literature, City and Regional PlanningA great dealWebmasterOn the one hand, the breadth of my day-to-day work has narrowed and I have much more time to spend on creating specific content strategy deliverables such as workflows, taxonomies, content inventories, etc.; On the other hand, as a consultant, I am much less "in the trenches" and much more involved with higher level staff and executives, providing guidance and recommendations. I suspect this has happened because the value of content strategy is being recognized more widely.A great dealDigital StrategistThe big change is that now my work involves close collaboration with others in UX or IA rather than IT and engineering.Who relies on the work you do? It would be valuable to see what the roles are that depend on content strategists.

What is the final form your work product or deliverables take? It would be good to know if there are typical expectations of how content strategists are being asked to deliver the results of their research.
102
21/04/2011 16:34:53Female36-40United States (Midwest)Design, web agency/consultancy26-50 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Search engine optimisation, User experience design, Web writing/editing, taxonomyNot very muchNot at allA great dealA fair amountA great dealA great dealNot very muchNot very muchNot very muchDon't knowNot very muchA great dealNot at allNot at allNot at allNot very muchA fair amountNot very muchNot at allA great dealNot very muchA fair amountA great dealNot at allNot very muchA fair amountA great dealNot very muchNot very muchA fair amountA fair amountA great dealA great dealLibrary Science, Archives ManagementNot very muchArchivist, Records ManagerI switched careers, and although I still provide services pertaining to the organization of information (now more digital than paper), I am now fully involved in web consulting and strategy services. Therefore I know much more about SEO, SEM, Social Media, IA, web usability and am in more of an advisory position rather than an assistant position.Not at allArchivist, grad studentSee above. I was fully immersed in library, archival and history graduate studies and served as a pt archivist at Harvard Medical School. The closest I got to website work was learning how to encode finding aids in EAD online to describe paper-based archival collections.Where do you see yourself in 5 years?

Because the landscape of the web is changing rapidly and I'd love to see what people think they will be doing related to content strategy in the future.
103
21/04/2011 16:46:05Male21-25United States (Midwest)Startup11-25 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Web writing/editingNot very muchNot very muchA great dealA great dealNot at allA great dealA great dealA great dealNot very muchNot very muchA great dealNot very muchNot at allNot at allA great dealNot at allNot at allNot very muchNot at allNot at allNot very muchA great dealNot very muchA great dealA great dealNot very muchA great dealNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountEnglish, Rhetoric StudiesWasn't workingWasn't working
104
21/04/2011 17:23:21Female31-35United States (Midwest)Design, web agency/consultancyMore than 3000 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountA fair amountA fair amountA fair amountA great dealA fair amountA great dealA great dealA great dealA great dealA fair amountNot at allA fair amountNot very muchA fair amountNot at allA great dealNot very muchA fair amountA great dealA fair amountA great dealNot very muchA great dealNot very muchNot at allNot very muchNot very muchNot at allA great dealA fair amountI'm not sure I totally understand this question, but my undergraduate degree is in business management. A great dealeditorial managerI was just cutting my teeth on managing an online repository of support information. Suddenly, this was about harnessing organizational knowledge and turning into something customers can find and consume wherever they are in their experience with the company. Now I deal with the technologies that enable the creation, management, and delivery of the content, social media, and new platforms, all on top of all the strategy and experience considerations. A fair amountEditorI managed print publications for an industry association. They were just navigating the scary "print is dead" waters and exploring a web portal...for small and medium print shops. My contributions mainly centered around editing, development and management of editorial calendars, and production management. There's way more than that now.What is your current title?
How long in your current position?
How many hours a week do you typically work?
What is your salary range?
What opportunities for growth do you see?
105
21/04/2011 18:52:47Female51-55United States (West)Other101-300 employeesContent analysis, Content curation, Content development, Editorial strategy, Information architecture, Web writing/editingNot at allNot at allNot at allNot at allNot at allNot very muchNot very muchA great dealA great dealA great dealA fair amountNot at allA great dealNot at allNot very muchNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot at allA fair amountjournalismA fair amountconsultant, biotech PRI used to do much more original work. Now I'm an aggregator. However, my expertise in my content area - medicine - has continued to grow.A great dealpublic information rep, large medical research institutionI'm going backwardswill aggregation end up ruining content altogether? How can we sustainably provide original content, e.g., pay writers?
106
21/04/2011 20:15:31Male31-35United States (Northeast)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Interface design, User experience design, Web writing/editingNot very muchNot at allNot very muchNot very muchA fair amountA great dealA fair amountA fair amountA great dealNot very muchA fair amountA great dealNot very muchNot at allA great dealNot at allA fair amountNot at allA great dealA fair amountNot at allA fair amountA fair amountNot at allNot at allA fair amountNot very muchNot very muchNot very muchA fair amountA fair amountA great dealNot at allLiteratureA fair amountSr. Content StrategistMore "management consulting," more tech.Not very muchContent StrategistMuch less writing and editing, much more templates, taxonomy, wireframing, etc., etc.
107
21/04/2011 20:38:21Female36-40United States (Midwest)Design, web agency/consultancy11-25 employeesContent analysis, Content curation, Content development, Content sourcing, Editorial strategy, Web writing/editing, workflow and governanceNot at allNot at allNot very muchA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountNot at allA fair amountNot at allA great dealA fair amountNot at allNot at allNot very muchNot at allA great dealNot very muchNot very muchNot very muchNot very muchNot at allA great dealA fair amountA great dealNot very muchpublic and non-profit administration/managementA fair amountcorporate communications managerA fair amountpublic relations account executive
108
21/04/2011 20:38:41Male26-30United States (Midwest)Self-employed/freelanceSelf-employed/freelanceAccessibility, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, front-end developmentA fair amountA fair amountA great dealNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountA fair amountNot very muchA great dealNot very muchA great dealNot very muchA fair amountNot very muchA fair amountA great dealA fair amountA great dealA fair amountNot very muchA fair amountNot very muchNot at allNot very muchNot very muchA fair amountA fair amountNot very muchBiologyNot very muchBotanistWasn't working
109
21/04/2011 20:39:03Female36-40United States (Northeast)Design, web agency/consultancy2-10 employeesAccessibility, Content analysis, Content development, Content management, Content sourcing, Information architecture, Interaction design, Search engine optimisation, User experience design, Web writing/editingNot very muchNot very muchA great dealNot very muchNot very muchNot very muchNot very muchA fair amountNot very muchNot at allA fair amountA fair amountNot very muchNot very muchNot very muchNot at allA fair amountNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountNot very muchNot very muchA fair amountNot very muchNot at allNot very muchNot very muchNot very muchA fair amountNot very muchA fair amountDesign EditorI have more control over the big picture now, working for a very small agency.A fair amountWeb DesignerI don't do much markup now, but I'm expected to know some. I'm more about strategy and site building.Where do you want to be in 5 years?
110
21/04/2011 20:39:43Female51-55United States (Midwest)Design, web agency/consultancySelf-employed/freelanceAccessibility, Content analysis, Content curation, Content development, Content sourcing, Information architecture, Interface design, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA great dealA great dealA great dealA great dealA great dealA great dealNot very muchA great dealA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA fair amountA great dealA great dealA great dealA great dealA fair amountInformation architecture
technical writing
A great dealWeb specialistTook on several leadership roles in professional organizations.A great dealWebmasterAgain, additional roles of leadership.
112
21/04/2011 20:42:20Female26-30United States (West)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editingNot at allNot very muchNot very muchA great dealA fair amountA great dealA great dealA great dealA great dealA fair amountA great dealA fair amountA great dealNot very muchA fair amountNot very muchNot very muchNot at allNot very muchNot at allNot at allA fair amountA great dealA fair amountNot very muchNot very muchA fair amountNot at allNot very muchNot very muchA fair amountA fair amountA great dealEnglish/writingA fair amountSales SupervisorI've moved from sales and customer service into marketing and content strategy. I still spend a lot of time analyzing users and determining what a customer needs, but now I create a lot more documentation and work almost exclusively with web content, rather than face-to-face interactions.Wasn't working
113
21/04/2011 20:43:45Male31-35United States (Northeast)Design, web agency/consultancy801-1000 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Technical communication, User experience design, Web writing/editingNot very muchNot at allA fair amountA fair amountA fair amountA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA fair amountNot very muchA fair amountNot at allA fair amountNot at allNot very muchA fair amountNot very muchA fair amountA fair amountNot very muchNot very muchA great dealA fair amountNot at allNot very muchNot very muchA fair amountA fair amountA great dealI have a Masters of Science in Information from the University of Michigan. So, pretty much that, taught me some stuff.A great dealInformation ArchitectFive years ago I made wireframes.
Now I still do that - but spend more time in meetings and more time with spreadsheets.
Similar work, different level of wrestling it to the ground until it says "submit"
Not at allBaristaUm, I was a shift manager at a Starbucks and worked in a Barnes & Noble bookstore 10 years ago.What are your biggest complaints about the field of content strategy?
What are you gonna do about them?
114
21/04/2011 20:44:01Male31-35United States (Midwest)Design, web agency/consultancy11-25 employeesContent analysis, Content curation, Content development, Content management, Creative direction, Editorial strategy, Information architecture, Project management, User experience design, Web writing/editingNot very muchNot at allA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountNot at allNot at allA great dealNot at allA great dealNot at allNot very muchNot very muchNot at allA great dealA fair amountA great dealA great dealA great dealA fair amountNot at allA fair amountA fair amountA fair amountA fair amountNot very muchBiology EducationA fair amountCopywriterChange in jobs, more focus on content on the WebNot at allSubstitute teacherNo more kids. Now, I have clients.

Oh. You were looking for "changes."
115
21/04/2011 20:46:49Male46-50United States (West)Design, web agency/consultancy11-25 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editingNot very muchNot very muchNot very muchA great dealA fair amountA fair amountA great dealA great dealA great dealA fair amountA great dealA great dealA fair amountNot at allA fair amountNot at allNot very muchA fair amountNot very muchA fair amountNot at allA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountNot at allA fair amountA fair amountA fair amountA fair amountA fair amountBachelor in Business Administration-Marketing Major
Continuing Education Certificate-Digital Marketing Strategy
Not very muchGeneral Sales ManagerMore focused on content strategy and user design.
Still focused on marketing and clients.
Not very muchAccount ManagerLess sales driven, more strategic, and content driven.
Considering yourself practicing Content Strategy, what is on your business card today. Mine is Senior Strategist. I'd like to know what other titles are. My guess is less than half have "Content Strategist" as their title.

PS: I'd like to see a way to get the results, which would be a great way for you to collect contact information.
116
21/04/2011 20:47:09Female31-35United States (Northeast)Startup11-25 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Search engine optimisation, Technical communication, Web writing/editingNot very muchNot at allNot very muchA great dealNot very muchA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountA great dealNot at allNot very muchA fair amountNot at allNot very muchA great dealA great dealA fair amountA great dealNot very muchA fair amountNot very muchNot at allNot at allNot at allNot very muchA great dealA fair amountPhysics and English. Obviously, the English degree is more relevant.A great dealCreative DirectorI've moved from being focused mostly on interface design and design management to focused more on content strategy and editorial needs. And I'm a business owner now, with a stake in the company, not only a hired hand.A fair amountCopywriterOh, so much. I was just out of college ten years ago. I could write a decent sentence, and knew how to show up on time, but that's about it. Now I run one company, contribute to another startup, have dozens of freelance engagements, and a respectful readership of people who actually give a damn about what I have to say. Fancy that!
117
21/04/2011 20:48:08Female31-35United States (Northeast)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Information architecture, Interface design, Project management, User experience design, Web writing/editingNot at allNot very muchA fair amountNot very muchNot very muchA great dealA fair amountA great dealA fair amountA fair amountA great dealA great dealA fair amountA great dealA fair amountNot very muchNot very muchA great dealNot at allA great dealA great dealA fair amountA great dealNot at allNot at allA fair amountNot at allNot at allNot very muchNot very muchA great dealNot very muchA fair amountI'm not sure what this question means. I have a BA; studied (and liked) writing, printmaking, photography, and what was then called "theory of new media." Har.A fair amountweb creative directorMoving more toward systems of organization and planning for content and IA, away from visual design itself.A fair amountinteractive designerI was in the weeds with HTML tables ten years ago, mostly producing static, hand-coded pages or working with templates for ASP. No high-level thinking, but I was involved in a major redesign that started to change my line of thought about process and top-down approaches.
118
21/04/2011 20:51:29Male26-30United States (South)Other1001-3000 employeesCommunity management, Content curation, Content development, Content management, Creative direction, Digital marketing, Information architecture, Interface design, Interaction design, Project management, Technical communication, User experience designA fair amountA fair amountA fair amountNot very muchA fair amountNot at allNot very muchNot at allNot very muchNot very muchNot at allA great dealNot very muchA great dealNot at allA great dealNot very muchA fair amountA fair amountA fair amountA great dealNot very muchA great dealNot very muchA fair amountA fair amountA fair amountNot at allA fair amountA fair amountA great dealA fair amountA fair amountI acquired a BA in Philosophy. The modes of thought I learned help in my day-to-day UX work.Not very muchOnline Production Content CoordinatorMy knowledge of UX and front-end development have skyrocketed in the past 5 yearsWasn't workingStudent
119
21/04/2011 20:54:49Male26-30United States (Midwest)Self-employed/freelance2-10 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, User experience design, Web writing/editingA great dealNot very muchA great dealA fair amountNot very muchA great dealA fair amountA fair amountA fair amountA fair amountA great dealA fair amountNot very muchA great dealA fair amountA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountA great dealA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountNot very muchA fair amountNot very muchA fair amountPolitical Science and Philosophy (particularly Logic and Philosophy of the Social Sciences)Not very muchResearch AssistantWhile I had input on organizational strategy when working in a small organization and was more of an underling with interesting ideas. I now run my own small consultancy and am brought in as an outside expert, so while I have as much decision making power, my input has more clout with organizational leaders.Wasn't workingStudent
120
21/04/2011 21:01:54Male26-30United States (Midwest)Design, web agency/consultancy2-10 employeesCreative direction, Digital marketing, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editingNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchA great dealNot at allNot at allA fair amountA fair amountA fair amountNot very muchNot at allNot very muchNot at allA great dealNot at allA fair amountA fair amountA great dealA great dealNot very muchNot at allNot at allA fair amountNot at allA fair amountA fair amountA fair amountNot very muchNot very muchNot very muchProduct ManagerNot at allPhotographerI was a student.How would you characterize clients' knowledge of content strategy?
121
21/04/2011 21:09:46Male36-40United States (Midwest)For-profit enterprise (corporation)More than 3000 employeesContent analysis, Content development, Content management, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editingNot very muchNot at allA fair amountA great dealA fair amountA great dealA fair amountA great dealDon't knowNot very muchA fair amountA great dealA fair amountNot very muchA fair amountNot at allA fair amountNot at allNot at allNot at allA fair amountA great dealNot very muchNot very muchA fair amountA fair amountA fair amountNot at allNot very muchNot at allA fair amountNot very muchNot very muchBA in History
Masters degree in Journalism
Not very muchMore analysis/recommendations to stakeholders on "content effectiveness".
More discussions on how content fits into overall marketing strategies.
More discussion/training on content types (outside of text) with stakeholders.
A fair amountManaging Editor (trade magazine)Completely changed. There really is no comparison since they are so divergent from what I was doing 10 years ago.
At that point I was managing the editorial operations of a trade magazine, with the ultimate end-product a monthly printed magazine. Now it is providing direction and guidance to online content owners of a corporate website, maintaining and updating our Web content guidelines, editing copy, project management, analyzing reach and effectiveness of content on our site.
122
21/04/2011 21:14:30Male31-35United States (Midwest)Design, web agency/consultancy11-25 employeesCommunity management, Content analysis, Content curation, Content management, Digital marketing, Editorial strategy, Web writing/editingNot at allNot at allNot very muchA great dealA great dealA fair amountA great dealA great dealA great dealA great dealA fair amountNot very muchA great dealNot at allA great dealNot at allA fair amountNot very muchDon't knowNot at allNot very muchA great dealNot very muchNot at allNot at allNot very muchNot very muchNot at allNot at allNot very muchNot very muchA great dealA fair amountCommunications in Electronic MediaA great dealSenior Manager, Interactive ContentMore strategy, less "throw it all against the wall and see what sticks."A fair amountClient Relations ManagerLess focus on the technology, more focus on the "why" of situations than the "how."
123
21/04/2011 21:20:48Female31-35United States (West)For-profit enterprise (corporation)26-50 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Digital marketing, Interface design, Project management, Search engine optimisation, Technical communication, Web writing/editingNot very muchNot very muchA great dealA fair amountA great dealA fair amountA great dealA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountNot very muchA fair amountNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountNot very muchA fair amountA fair amountNot very much
124
21/04/2011 21:26:43Female41-45United States (Northeast)Design, web agency/consultancy11-25 employeesContent analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Project management, Web writing/editingA fair amountNot at allNot very muchA fair amountA fair amountNot very muchNot very muchNot very muchA fair amountNot at allNot very muchNot very muchNot at allNot very muchNot at allNot very muchNot at allNot very muchNot at allNot at allNot very muchNot very muchNot very muchA fair amountNot very muchNot at allNot very muchA fair amountNot very muchNot at allNot very muchNot very muchInternational Relations, Political Science, French, Italian, International Law, Project ManagementA great dealMarketing ConsultantResponsible for content strategy, where there was no acknowledgment of the need for it then. Now work from concept through execution on all projects and don't have to fight for the right to participate from the beginning, mold strategy and lobby for user testing. Social media is constant element demanding more time daily, where it wasn't part of my work day then. Networking is part of work when it used to be on personal time. Now have official acknowledgment for project management work, rather than it being ignored. Do direct user testing when that used to be done by services or contractors. Sigh. All is more integrated, blessedly, but help is hard to come by now.A fair amountProduction Manager, WorldWidePrint DesignHandled production and influenced strategy with only some clients. Functions were more separated then. Responsible then for data management and organization. Art directed and oversaw production of elements. Managed brand elements worldwide. Organized photo shoots and performed press checks. Color and print resource. Work was 70%-80% print / 20%-30% digital, now it's 99.7% digital."What formal education, if any, do you think would be useful in developing strong content strategists?" because I think we need to think about how to help the formal education structure support and develop the field.
126
21/04/2011 21:52:09Male46-50United States (Midwest)Design, web agency/consultancy51-100 employeesContent analysis, Content curation, Content development, Editorial strategy, Web writing/editingNot very muchNot very muchNot very muchA fair amountA fair amountA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountNot very muchA fair amountNot very muchNot very muchNot very muchNot very muchA fair amountA fair amountNot very muchNot very muchNot very muchNot very muchNot at allA fair amountA fair amountNot very muchA fair amountNot very muchBA English, minor JournalismNot very muchWeb EditorProject, team work compared with journalism daily content creationNot at allEditorManagement, producer from guild drone
127
21/04/2011 21:52:13Male51-55United States (South)Self-employed/freelanceSelf-employed/freelanceContent analysis, Content curation, Content development, Content management, Editorial strategy, Information architecture, Project management, User experience designNot very muchNot very muchA fair amountA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountA great dealA great dealA fair amountA fair amountNot very muchA fair amountA great dealNot very muchA great dealA great dealNot very muchNot very muchNot at allDon't knowNot very muchNot very muchA fair amountNot very muchNot very muchA great dealA great deal
128
21/04/2011 22:10:39Male41-45United States (Northeast)Design, web agency/consultancy2-10 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editingA fair amountA great dealA fair amountA fair amountA great dealA fair amountA great dealA great dealA great dealA fair amountNot very muchA fair amountA great dealA great dealA fair amountA great dealNot very muchA great dealNot very muchNot very muchA great dealA fair amountA great dealA fair amountA great dealA fair amountNot very muchNot at allNot at allA fair amountA great dealA fair amountNot very muchart
english
philosophy
A fair amountDirector of Technology Project or grumpy naysayingdickheadRealization that change management is at the core of everything we do.Not very muchMagic Pony - reallyLess R & D more execution and meeting business goalsWould you rather have the pen or the paper?
129
21/04/2011 22:27:57Male26-30United States (South)Non-profit101-300 employeesContent curation, Content management, Digital marketing, Information architecture, Project management, Search engine optimisation, Technical communication, User experience designNot very muchNot very muchA fair amountA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountNot very muchA fair amountA fair amountNot at allA fair amountNot very muchNot very muchNot very muchNot very muchDon't knowA fair amountA great dealA fair amountNot very muchNot very muchNot very muchNot very muchNot very muchNot at allNot at allNot very muchNot very muchA fair amountNot at allA great dealOwnerSpending most of my time on designing for brand experience and interface design, less on graphic design.A great dealWeb Designer
131
22/04/2011 00:14:47Male31-35United States (Northeast)Design, web agency/consultancy801-1000 employeesContent analysis, Content curation, Content development, Editorial strategy, Information architecture, Interaction design, User experience design, Web writing/editingNot at allNot at allNot very muchNot very muchA great dealA great dealA great dealA great dealA great dealA fair amountA great dealA fair amountNot very muchNot at allA fair amountNot at allA fair amountNot at allNot at allNot at allNot at allA fair amountA fair amountA fair amountNot very muchA great dealNot at allNot at allNot very muchNot very muchA fair amountA fair amountNot very muchUh... writing essays about Brian DePalma films.A fair amountSenior Web CopywriterNot very muchProject Administrator
132
22/04/2011 03:28:30Female36-40United States (Northeast)Government agency101-300 employeesContent analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Information architecture, Localisation, Project management, Search engine optimisation, User experience designA fair amountNot very muchA great dealA fair amountA fair amountA fair amountA fair amountNot very muchNot very muchNot at allA fair amountA fair amountNot at allNot very muchNot very muchNot very muchA great dealA fair amountA fair amountA fair amountNot very muchA great dealA fair amountA fair amountA fair amountA great dealA fair amountNot very muchA great dealA fair amountA fair amountA great dealA great dealA great dealWeb programs managerNo change apart from different organizational focus [government and transparency versus B2B marketing and messaging]A fair amountWeb Production Specialistmore control over content and decision making authority
133
22/04/2011 05:17:17Female31-35United States (Northeast)Design, web agency/consultancy11-25 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Interface design, Project management, User experience design, Web writing/editingNot at allNot at allNot at allA great dealA fair amountA fair amountA fair amountA fair amountA fair amountA great dealA fair amountA fair amountA fair amountA fair amountNot very muchA great dealA great dealA great dealNot very muchNot very muchNot very muchNot at allDon't knowA fair amountA fair amountA great dealA fair amountA great deali have an MA in English Lit and a law degree, yet I have no idea what this question means.A great dealpartnerA great deal
134
22/04/2011 05:24:04Female51-55United States (West)For-profit enterprise (corporation)More than 3000 employeesCommunity management, Content analysis, Content development, Content management, Creative direction, Digital marketing, Information architecture, Project management, Technical communication, User experience designNot very muchNot at allA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealA great dealNot very muchA great dealNot very muchA great dealNot very muchA great dealNot very muchNot very muchNot very muchNot very muchA great dealA great dealA great dealNot very muchNot at allA fair amountA fair amountNot very muchA fair amountNot very muchTheatreA great dealBusiness AnalystA fair amountMarketing Representative
135
22/04/2011 06:30:32Male41-45United States (Midwest)Design, web agency/consultancy11-25 employeesContent analysis, Content management, Information architecture, User experience designNot very muchNot at allA fair amountA great dealA great dealA great dealNot very muchNot very muchNot at allNot at allNot at allA fair amountNot at allNot at allNot at allNot at allNot very muchNot at allA fair amountNot at allNot at allA great dealA great dealNot very muchNot very muchA great dealNot at allNot at allNot very muchA fair amountA great dealA fair amountA great dealInformation ScienceNot very muchCompetitive IntelligenceCompletely different area.Not at allAdjusterContent strategy, in my professional experience, falls under the rubric of information architecture. I would add the question "is content strategy a subset or completely different discipline than info arch?"
136
22/04/2011 12:24:55Female31-35United States (Northeast)Design, web agency/consultancy301-800 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Search engine optimisation, User experience design, Web writing/editingNot very muchNot at allA fair amountA fair amountA fair amountA great dealA great dealA fair amountA great dealA great dealA great dealA great dealA fair amountNot at allA fair amountNot at allA great dealA fair amountA great dealNot very muchNot at allA great dealA great dealNot very muchNot very muchA great dealA fair amountNot very muchA fair amountA fair amountNot at allA great dealA fair amountLibrary ScienceA fair amountVisual Resources CuratorMy role often involves more guidance and consultation regarding organizational change management. Not very muchSpecial Projects CoordinatorAs a content strategist or related title, what is your salary range?
137
22/04/2011 15:49:40Female41-45United States (Northeast)Design, web agency/consultancy26-50 employeesContent management, Digital marketing, Information architecture, Project managementNot at allNot at allA fair amountNot very muchA fair amountA fair amountNot very muchA fair amountNot very muchNot very muchNot very muchA fair amountA fair amountNot at allNot very muchNot at allNot very muchNot at allNot at allNot at allNot at allNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot at allNot very muchNot very muchNot very muchNot at allA fair amountMA in Museum Studies; MA certificate in Information DesignA great dealSenior Project ManagerYes, more strategic, and more concerned with communications and editorial planning across channels.Not very muchExhibition CoordinatorI actually sort of do the same thing - except digitally, as opposed to in museum galleries. Crafting messages, collecting "artifacts", organizing everything, coordinating all the players - now, I just do it on the Web.What are the key skills that you use in your job every day?
138
22/04/2011 16:05:07MaleAbove 60United States (Midwest)Design, web agency/consultancy11-25 employeesCommunity management, Content development, Digital marketing, Search engine optimisationNot at allNot at allNot very muchA fair amountNot very muchA fair amountA fair amountA fair amountA fair amountNot very muchNot at allNot at allA fair amountNot at allA fair amountNot at allNot very muchNot at allNot at allNot at allNot at allA great dealNot at allNot very muchNot at allNot at allA great dealNot at allNot at allNot at allNot at allNot at allNot at allPublic PolicyA great dealInternet marketing strategyMore content development and developing strategies for content development & distribution. Five years ago I was focused on optimizing content for search engines and helping develop effective content.A great dealmarketing director10 years ago I was marketing an internet startup businessWhat is the single most valuable skill you have acquired (or desire to acquire) to improve your effectiveness in your job today?

I think this question is important as it reflects the fact that our skillset must continue to grow. It also implies that there are identifiable skills that need to be learned to be an effective content marketer.
139
22/04/2011 17:14:44Female36-40United States (Midwest)Design, web agency/consultancy101-300 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Search engine optimisation, Technical communication, Web writing/editingNot at allNot at allA fair amountA great dealA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealA fair amountNot at allA great dealNot at allA great dealNot at allNot very muchNot very muchNot at allA great dealNot very muchA fair amountNot very muchA fair amountNot very muchNot at allNot at allNot very muchNot very muchNot very muchA great dealTechnical Communications and Information DesignA great dealContent StrategistLess content production and management more upfront digital strategy and best practices.A great dealContent StrategistI was just starting out as a content strategist during the first Dot Com boom at a large interactive agency. The discipline was still quite undefined but tied a lot closer to copywriting and production than long-range planning and organizational governance. I would add, what about this industry do you like the most/least.
140
22/04/2011 17:16:04Female46-50United States (West)For-profit enterprise (corporation)More than 3000 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editingNot at allNot at allA fair amountNot at allNot very muchA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountA fair amountNot at allNot at allNot at allNot at allNot at allNot at allA fair amountNot very muchNot at allA fair amountNot at allNot very muchNot at allA fair amountNot at allNot very muchNot very muchNot very muchNot very muchNot at allNot very muchB.S. Computer ScienceA fair amountSenior Technical WriterHalf documentation (actual writing) and half supporting the tools and processes used by other doc teamsNot very muchDocumentation ManagerFull time support of the tools and processes used by other doc teams.
141
22/04/2011 17:30:06Male36-40United States (West)For-profit enterprise (corporation)More than 3000 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Web writing/editingNot very muchNot at allNot very muchNot very muchNot at allA fair amountNot very muchNot very muchNot very muchNot at allA fair amountNot very muchNot at allNot at allNot very muchNot at allNot at allNot at allNot at allNot at allNot very muchA fair amountNot very muchA great dealNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot very muchNot very muchcultural anthropology and psychologyNot very muchgrants coordinatorfive years ago, I did html/web stuff as a personal hobby and used Microsoft Access to create a grant database for organizing grant applications for my non-profit employer. Today, I am fully immersed in CMS use and applying content strategy to content on the web.Not at allaccounts receivableTotal career change.I would ask, "What is the value of social media as a participant and as a professional?", because I think it is important to think about how we connect those two perspectives in our work.
144
22/04/2011 18:16:08Female31-35United States (South)Design, web agency/consultancy11-25 employeesContent analysis, Content development, Editorial strategy, Information architecture, Web writing/editingNot very muchNot at allNot at allA fair amountA fair amountA great dealA great dealA great dealNot very muchNot very muchNot very muchA great dealA great dealNot at allA great dealNot at allDon't knowNot very muchweb designerWasn't working
145
22/04/2011 19:17:48Male36-40United States (Midwest)Design, web agency/consultancyMore than 3000 employeesCommunity management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Search engine optimisation, Web writing/editingNot at allNot at allNot very muchNot very muchNot very muchA fair amountNot very muchA fair amountNot at allNot at allNot at allNot very muchA fair amountNot at allA fair amountNot at allNot at allNot at allNot at allNot at allNot at allNot very muchNot at allNot very muchNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot very muchA fair amountI have a journalism degree and I believe there's value in that for this field.A great dealExecutive ProducerContent Strategy is a new role and I was previously in roles that were more editorial in nature and involved content creation rather than strict CS.Not very muchWriter/EditorI now do very little writing and editing, but mostly direct what we are looking for in regard to content instead of the actual specifics of what is created.
146
22/04/2011 19:42:45Female26-30United States (Northeast)Startup26-50 employeesAccessibility, Content development, Content management, Content sourcing, Editorial strategy, Project managementA great dealNot at allNot at allA fair amountA fair amountA great dealA great dealA great dealA great dealA great dealNot very muchNot very muchNot very muchNot at allA great dealNot at allNot at allNot at allNot at allNot at allA great dealA great dealNot very muchA great dealA great dealNot very muchNot very muchNot very muchA great dealA great dealNot very muchA great dealNot very muchEnglish, but now I'm going to get a degree in Instructional Technology.A great dealAssistantWasn't working
148
24/04/2011 01:06:11Female41-45United States (West)For-profit enterprise (corporation)101-300 employeesContent analysis, Content development, Content management, Content sourcing, Editorial strategy, Web writing/editingNot at allNot at allNot at allNot at allNot at allNot very muchNot at allA great dealNot very muchNot very muchA great dealA fair amountA fair amountNot at allA great dealNot at allNot at allNot at allNot at allNot at allNot very muchNot at allNot at allNot at allNot at allNot at allNot at allNot at allNot very muchNot at allNot very muchNot very muchA fair amountRussian language & literature; other language & linguistic studiesA great dealManaging EditorCareer path hasn't been directly vertical, so I can't really answer this question.A great dealWeb Manager/EditorSee previous answer
149
24/04/2011 03:50:09Female36-40United States (West)Non-profit101-300 employeesAccessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Information architecture, Interface design, Interaction design, Search engine optimisation, Technical communication, User experience design, Web writing/editingA great dealA great dealA great dealNot very muchNot very muchA great dealA great dealA fair amountA fair amountA fair amountNot very muchA great dealNot very muchA great dealNot very muchA great dealNot very muchA fair amountA great dealA great dealA great dealA great dealA great dealA fair amountNot very muchA great dealA great dealA fair amountA great dealA great dealNot very muchNot very muchBiologyA fair amountWeb Technicianmore meetings, more coordinating, more work, more editingA fair amountIR/PA/Tech Librarian
153
26/04/2011 21:50:14Female41-45United States (Northeast)Design, web agency/consultancy301-800 employeesContent analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Web writing/editingNot at allNot at allA fair amountA fair amountA fair amountA great dealA great dealA fair amountA great dealA great dealA fair amountNot very muchA great dealNot at allA great dealNot at allA fair amountNot at allNot at allNot very muchNot at allA fair amountNot very muchNot very muchNot very muchA great dealNot very muchNot at allNot very muchNot very muchNot at allA fair amountNot very muchBiology, journalismA fair amountDeputy EditorI changed from publishing to marketing, from being an editor to being a "content strategist" and "content developer"A fair amountSenior EditorI switched from print to digital editorial 10 years agoWhat background knowledge is useful for a content strategist? What skills are necessary? What types of people make the best content strategists?
154
27/04/2011 16:23:07Female41-45United States (Northeast)School, college, university1001-3000 employeesContent analysis, Content curation, Content development, Editorial strategy, Project management, Search engine optimisation, Web writing/editingNot at allNot at allNot at allNot very muchNot at allA great dealA fair amountA great dealA great dealA great dealNot very muchA great dealNot at allA fair amountNot at allNot very muchNot at allNot at allNot at allNot at allA fair amountNot at allA fair amountA fair amountA fair amountNot very muchNot at allNot at allNot very muchA fair amountA fair amountA fair amountI have two bachelor's degrees--one in English literature and one in art.A fair amountFreelance writerA fair amountFreelance writerDoes your current title include "content strategy"?
155
27/04/2011 16:58:21Female41-45United States (South)Design, web agency/consultancySelf-employed/freelanceContent analysis, Content development, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editingNot very muchNot at allNot very muchA great dealA fair amountNot very muchA fair amountA great dealA great dealNot very muchNot very muchA fair amountA great dealNot at allA fair amountNot very muchNot very muchNot at allNot very muchNot at allNot at allA fair amountNot at allNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchNot very muchA fair amountEditorial journalismA great dealmarketing directorI find myself working increasingly independently, yet I continue to drive content strategy from "behind the scenes" as I work with various, overworked marketing teams within large corporations. Most meetings are weekly updates/regroup sessions.

Also, much more client-specific industry research involved in my day-to-day work, as more organizations are interested in thought leadership-oriented content and they're demanding fresh ideas for developing, managing and distributing that content.
Not very muchStaff reporterIn a small sense my competencies remain very similar, in that as a reporter 10 years ago, I observed, listened, asked questions and retold stories. Now, as a freelance business writer, I observe, listen and ask questions to help clients strategically reposition their stories. Listening and asking the right questions remains as critical as ever.

Now, however, every possible angle/sensitivity must be at least considered and collaboration is essential to success.
156
27/04/2011 18:08:39Female41-45United States (Northeast)Design, web agency/consultancy101-300 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing, web productionA great dealNot at allA great dealA great dealA great dealA great dealA fair amountA fair amountA fair amountA fair amountA great dealA great dealNot very muchA fair amountNot at allA great dealNot very muchA fair amountNot very muchNot very muchA fair amountA fair amountA great dealNot very muchA fair amountA fair amountNot very muchA great dealA great dealA fair amountA great dealNot at allphilosophy, economics, cross cultural studies, foreign languages, conflict resolution. This may sound odd, but cross cultural studies applies heavily. The online communities are cultures/sub-cultures in themselves. People often forget this and assume online interaction reflects the off-line culture we occupy when we're not online.A fair amountContent StrategistI'm currently a Business Analyst, but find myself still entrenched in content strategy and user analysis.Not very muchWeb ProducerRather than becoming a web developer/programmer, I focused on soft skills such as working as a customer liaison, BA, IA and content strategist.
157
27/04/2011 18:25:30Female56-60United States (West)For-profit enterprise (corporation)1001-3000 employeesContent analysis, Content development, Content management, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editingA great dealA fair amountA great dealA fair amountNot at allA fair amountA great dealA great dealA great dealA great dealNot very muchA fair amountNot very muchA fair amountA great dealA fair amountA great dealA great dealA great dealA great dealA great dealA great dealA great dealNot very muchA fair amountA fair amountNot at allNot at allA great dealA fair amountNot at allA fair amountA great dealEarned a masters in Tech Comm, for which a semester of internship was required. This was by far the most valuable of my graduate level knowledge gained. This internship turned into my first full time job as a tech writer.A great dealSr. Manager, Tech PubsThe job role hasn't changed much, but the scale and scope of our deliverables has grown tremendously. Strategic planning for delivery of information to a global user group is now paramount in everything we do. We have incorporated online and remote access for our users, and are working on developing a field service portal with focused communities, a technical issues collaboration forum, links to resources and systems - basically a 1-stop shopping venue for our field service engineers.A great dealManager, Information ProductsHave far more autonomy in determining what information is delivered where, when, and how. Based on early successes and leading edge systems and processes, my team has achieved a great deal of trust from our company and our users to continue to build on what we started > 10 years ago: moving all documentation from paper, book-based format to topic-based information online and downloadable to the laptop. This survey did a nice job at forcing some reflection on what we did 5 and 10 years ago. I'd ask a question about future job roles.
158
27/04/2011 21:44:24Female31-35United States (West)For-profit enterprise (corporation)More than 3000 employeesAccessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Localisation, Project management, Search engine optimisation, Technical communication, Web writing/editingNot very muchNot at allA fair amountA great dealA great dealA fair amountA fair amountA fair amountA great dealA great dealA great dealA great dealNot very muchA fair amountNot at allNot very muchNot at allNot very muchNot at allNot very muchNot very muchNot very muchA great dealA great dealNot very muchNot very muchA great dealNot at allNot at allNot at allA fair amountNot very muchA fair amountNot very much
Loading...