Adwords clicks may-july 2017 vs. last year

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q
1	Week	Adwords clicks present year	Notes present year	Adwords clicks last year	Notes last year	Adword clicks last year without external outliers	Significantly underperforming -3 st.dev	Underperforming -2 st. dev.	Standard deviation last year	+1 st. deviation	Outperforming +2 st. dev.	Significantly outperforming +3 st. dev.	Notes ( Campaigns / Holidays / Site errors and changes )	Average
2	2017-05-01	6500		5900		5900	3220.3	4113.5	893.2	6793.2	7686.5	8579.7		4776.923077	5900	7456.631045	2097.215108
3	2017-05-08	3190	Competitors increased on impression share. Budget depleted early	6100	New ads	6100	3420.3	4313.5	893.2	6993.2	7886.5	8779.7	Period with downtime and server errors.		6100
4	2017-05-15	6300		6000		6000	3320.3	4213.5	893.2	6893.2	7786.5	8679.7			6000
5	2017-05-22	7500	Started testing new Ad copy	5950		5950	3270.3	4163.5	893.2	6843.2	7736.5	8629.7	Started testing new email campaigns		5950
6	2017-05-29	7200	Paused low-performing kw	3500	Competitors increased on impression share.	4807.0	2127.3	3020.5	893.2	5700.2	6593.5	7486.7			4800
7	2017-06-05	6100		4800	Increased bids. New ad extensions	4800	2120.3	3013.5	893.2	5693.2	6586.5	7479.7			4500
8	2017-06-12	6200	Started testing new Adwords campaigns	4500		4500	1820.3	2713.5	893.2	5393.2	6286.5	7179.7	Started testing new Adwords campaigns		4600
9	2017-06-19	7700		4600	New ad groups	4600	1920.3	2813.5	893.2	5493.2	6386.5	7279.7			4650
10	2017-06-26	8080		5000		5000	2320.3	3213.5	893.2	5893.2	6786.5	7679.7			3200
11	2017-07-03	6400	4 July Independence day	3200	4 July Independence day	3200	520.3	1413.5	893.2	4093.2	4986.5	5879.7	4 July Independence day		4000
12	2017-07-10	8000		4000		4000	1320.3	2213.5	893.2	4893.2	5786.5	6679.7			4100
13	2017-07-17	7100	competitors increased bids in adwords. increased bids at the end of the week	4500		4100	1420.3	2313.5	893.2	4993.2	5886.5	6779.7	Adwords campaigns stopped		4200
14	2017-07-24	7700		4200		4200	1520.3	2413.5	893.2	5093.2	5986.5	6879.7			4100
15	2017-07-31	7500		4100		4100	1420.3	2313.5	893.2	4993.2	5886.5	6779.7
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