Adwords clicks may-july 2017 vs. last year
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WeekAdwords clicks present yearNotes present yearAdwords clicks last yearNotes last yearAdword clicks last year without external outliers
Significantly underperforming -3 st.dev
Underperforming -2 st. dev.
Standard deviation last year
+1 st. deviation
Outperforming +2 st. dev.
Significantly outperforming +3 st. dev.
Notes ( Campaigns / Holidays / Site errors and changes )
Average
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2017-05-016500590059003220.34113.5893.26793.27686.58579.74776.92307759007456.6310452097.215108
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2017-05-083190Competitors increased on impression share. Budget depleted early6100New ads61003420.34313.5893.26993.27886.58779.7Period with downtime and server errors.6100
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2017-05-156300600060003320.34213.5893.26893.27786.58679.76000
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2017-05-227500Started testing new Ad copy 595059503270.34163.5893.26843.27736.58629.7Started testing new email campaigns5950
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2017-05-297200Paused low-performing kw3500Competitors increased on impression share. 4807.02127.33020.5893.25700.26593.57486.74800
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2017-06-0561004800
Increased bids.
New ad extensions
48002120.33013.5893.25693.26586.57479.74500
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2017-06-126200Started testing new Adwords campaigns450045001820.32713.5893.25393.26286.57179.7Started testing new Adwords campaigns4600
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2017-06-1977004600New ad groups46001920.32813.5893.25493.26386.57279.74650
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2017-06-268080500050002320.33213.5893.25893.26786.57679.73200
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2017-07-0364004 July Independence day 32004 July Independence day 3200520.31413.5893.24093.24986.55879.74 July Independence day 4000
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2017-07-108000400040001320.32213.5893.24893.25786.56679.74100
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2017-07-177100competitors increased bids in adwords.
increased bids at the end of the week
450041001420.32313.5893.24993.25886.56779.7Adwords campaigns stopped4200
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2017-07-247700420042001520.32413.5893.25093.25986.56879.74100
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2017-07-317500410041001420.32313.5893.24993.25886.56779.7
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Adwords
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