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YOUR MARKETING BUDGET WORKSHEET 2026Input to the green cells only.
The grey cells will update based on your input.
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1. MARKETING MANTRA* (type this exact phrase below: I understand marketing is a long game and I am committed to the journey. I realize it will take time for my investments to pay off, but if I budget intentionally and stick to my plan, I WILL see results.)
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2. YOUR SPECIFIC, MEASURABLE MARKETING GOALS FOR THE YEAR AHEAD (Ex: grow awareness by __%/ month, increase inquiries to __ / month, I will increase my Istagram followers by 50%, I will confirm 5 new clients each quarter, etc)

1. I will ___ my ____ by ____.
2. I will ___ my ____ by ____.
3. I will ___ my ____ by ____.
3. ANNUAL REVENUE500,000.00
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MARKETING BUDGET10%50,000.0015%75,000.0020%100,000.00
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MONTHLY INVESTMENT4,166.676,250.008,333.33
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4. ONGOING MARKETING INVESTMENTS (overwrite your specific investments and their annual costs below, these are just some examples and average costs for your reference. The pie chart will update with your input)ANNUAL COST5. ANALYSIS: How effectively are these investments contributing to your marketing goals? Make a note below of how and why each one is supporting your marketing efforts.

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Professional photography (project day rates, lifestyle/ brand updates, portfolio, etc)15,000.00
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Website updates or refresh12,000.00
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SEO setup/ management0.00
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Brand copywriting/ freelancer2,800.00
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Brand collateral (business cards, thank you notes, bags, etc)1,000.00
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Brand identity design or refresh (new logo, color palette, etc)6,500.00
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Online marketing courses and professional development/ education (MSC, BOH, etc)2,800.00
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New signage750.00
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Videography (new hero video for website, lifestyle/ brand half-day videoshoot)18,000.00
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Social media manager (freelance)16,000.00
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Marketing templates, software (not covered in operating budget)500.00
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PR agency or membership4,000.00
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Additional brand collateral (booklets, brochures, etc)2,500.00
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Stylist for photoshoot3,000.00
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Paid advertising 0.00
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Local advertising3,500.00
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Etc
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TOTAL FIXED MARKETING COSTS/ ANNUALLY88,350.00
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TOTAL FIXED MARKETING COSTS/ MONTHLY7362.50
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6. YOUR ✨DREAM✨ MARKETING SCENARIO FOR NEXT YEAR! ANNUAL COST7. RANKWhich of these dream marketing actions will realistically get you to your overall marketing goal (#2 above) for next year?
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Professional photography of all new projects50,000.00YES
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Rebrand and update all your digital channels (new identity, messaging, website, socials, etc)30,000.00YES8. YOUR MARKETING PRIORITIES (With your current marketing investment % (#3 above) which dream marketing actions will you prioritize for next year?)ANNUAL COST
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Hire a stylist for all your photoshoots12,000.00YES
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Do a show house!20,000.00NO
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Update all your brand collateral (internal and client facing)7,500.00YESPriority 12,000.00
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Hire a PR firm/ consultant48,000.00NOPriority 2500.00
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Online marketing courses (MSC, BOH, etc)3,000.00YESPriority 310,000.00
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Videography 15,000.00YESPriority 43,800.00
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Social media manager or content manager/ full time75,000.00YESPriority 5450.00
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Paid advertising25,000.00NO
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Local advertising15,000.00NO
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Start a podcast (or hire a podcast PR firm to help you get placements)YES
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Create a courseYES
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Attend industry events (HPMKT, VRDS, DesignEdge, etc)7,500.00YES
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Etc!YES
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YESTOTAL ANNUAL BUDGET FOR 202516,750.00
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YESTOTAL MONTHLY BUDGET1395.83
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YES
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TOTAL DREAM MARKETING COSTS/ ANNUALLY308,000.009. What can you do in-house?
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TOTAL DREAM MARKETING COSTS/ MONTHLY25,666.67I can do...
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PROJECTED ANNUAL REVENUE FOR THIS BUDGET (15%) 2,053,333.33
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10. What will you outsource?
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I'll outsource...
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