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A Checklist of YMYL Factors for an Online StoreDeveloped by traffic-hunters.com
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What's missing from your site
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This list of best practices when inspecting YMYL ranking factors is perfect for anyone running an online store. Use this detailed checklist with examples to make sure you don't overlook anything important! This list comes from Google documents and has been endorsed by many experts.
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Checklist itemsAnswer
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What should be on the site
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1Instructions on how to make a purchase
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2Processing of Personal Data (User Agreement)
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3Privacy Policy
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4Agreement
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5Certificates/licenses/etc.
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6Rating and reviews of the store, including on third-party resources, links to third-party resources with reviews
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7Methods of payment, information that the payments on this site are secure
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8Methods, terms and delivery costs with a detailed description,
information about self-delivery
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9Information about expert staff in the field and the opportunity to
Contact them personally, links to their expert publications
External resources
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10Call me back button, question form
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11Information about returns, cancellations, and inspections,
Refund request form
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12Subscribe to Newsletter
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13Loyalty program, discounts, promotions, bonus program
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14Page where you can see the status and track your order - optional
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15About Us
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16To corporate clients
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17Jobs
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18News
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19How to Register
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20Popular Products
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21Contacts, driving directions, legal information
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22Information if the company's activities/goods/whatever
Something else is insured (with documentary proof)
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23Regional affiliates
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24Evidence of the seller's expertise (publications, participation
in seminars/forums/symposiums, etc., unique reviews and advice -
anything that will show that the seller knows his product)
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Product card
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1Appearance: maximum information (it must be clear what the product is,
what it is for + other necessary information)
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2Product video
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3Certificates/Licenses/Other
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4Rating and reviews of the product, including on third-party resources, links to third-party resources with reviews
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5Information about expert staff in the field and the ability to
Contact them personally
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6Call Me Back Button, Question Form
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7Product manuals and reviews
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8Newsletter Subscription
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9Loyalty Program, discounts, promotions
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10Photo. Visually divide the product into 7-10 equal parts, each of which should be in photos of the product. All photos must be of good quality
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11Description tab with a photo and a detailed overview
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12The Specifications tab. Manufacturer's information, equipment, specifications, composition of the product, technical characteristics
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13Operating instructions tab. If the product has no specific operating instructions, a standard text is written with the seller's recommendations
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14Warranty tab. Information about returns, refusals to purchase on inspection of goods, form for requesting a return
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15Shipping tab. Methods, terms and cost of delivery in sight with a brief comprehensive description, information on self-delivery
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16The FAQ tab and the ability for each visitor to quickly ask a question without registration
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17Payment tab. Payment methods are in sight, information that the payment on the site is safe
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18Similar products
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19Contacts briefly