Customer Segment Prioritization Table
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Target:B2B StartupsB2C StartupsEcommerceMarketing Agencies
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Segment:cheap productsexpensive products
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Description:$5 - $100$100+
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Market Size
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Accessibility
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Budget
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Pain Level
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Customer Life Cycle
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Priority:00000
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Sheet by:Abhishek A Agrawal (Founder of Restified.com)
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Ref: http://sixteenventures.com/startup-customer-development-hacks
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How to use:
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Assign points, from 1 to 3, to all your potential segments, in the following categories:
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Budget – how much money can they spend to solve the problem
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Market Size – how many potential customers are in the target group
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Accessibility – how easy it is to reach decisive people
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Pain level – how painful is the problem you’re solving for this customers
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Customer Life Cycle – how long will they use your product
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After you’re done with scoring just sum up the points for each customer segment and there it is: your perfect niche.
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What if your products is targeted at a very narrow and specific niche? Just divide some segments into smaller ones, but don’t go to deep to avoid confusion
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