| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Channel | Type | Notes | Companies | |||||||||||||||||
2 | SEO | Search | Ranking high in searches by providing a good user experience and link-worthy content | Google, Bing, Yahoo, DuckDuckGo, Yandex, Baidu | |||||||||||||||||
3 | Visual Search | Search | Augmented reality displays of info superimposed on mobile cams' viewfinders | Google Lens, Pinterest Lens, Bing Mobile App | |||||||||||||||||
4 | Content Marketing | Search | Creating articles, videos, tools, and infographics on your own site to attract customers and links | Find writers on Upwork, Fiverr or similar | |||||||||||||||||
5 | Guest Blogging | Search | Writing articles on other people's sites with a link back to your site | Find writers on Upwork, Fiverr or similar | |||||||||||||||||
6 | Email Marketing - owned | Newsletters and discount offers to your subscribers and customers | ConvertKit, Constant Contact, MailChimp, etc. | ||||||||||||||||||
7 | Email Marketing - paid | Sending emails to purchased lists (illegal?), or rented lists | Data Axle USA, Zoominfo, UpLeads, MegaLeads | ||||||||||||||||||
8 | Google Ads | Search | Paid ads on search engines that are triggered when a user searches for a keyword pattern | ||||||||||||||||||
9 | Google My Business | Local | Similar to Yelp. Manage your reviews, create posts, list your company info. Appear in local "3 Pack" | GMB (Google) | |||||||||||||||||
10 | Google Maps Ads | Local | Get higher placement in the "Local 3-Pack" or the list of businesses adjacent to the map | ||||||||||||||||||
11 | Google Local Service Ads | Local | Home services (plumbers, locksmiths, etc.) get leads from search and a "Google Guaranteed" badge | ||||||||||||||||||
12 | Google Display Ads | Display | Demographic or interest-based ads, or retargeted ads that follow you around the web | Google Ads, Google Marketing Platform | |||||||||||||||||
13 | Google Shopping Ads | Search | Product Listing Ads (PLAs) in web search results | ||||||||||||||||||
14 | Google Performance Max | Search & Display | Ads for products displayed across a variety of Google properties, placed using machine learning | ||||||||||||||||||
15 | Gmail Ads | Display | Now called "Discovery Ads" -- emails at the top of your inbox and start screens of mobile devices | Gmail (Google) | |||||||||||||||||
16 | Youtube Ads | Search | Overlay ads, discovery ads, sidebar ads, etc. Some are triggered by search, others by context | Youtube (Google) | |||||||||||||||||
17 | Youtube Channel | Search | Your videos. Monetizable with at least 1,000 subscribers and 4,000 watch hours over 12 months | Youtube (Google) | |||||||||||||||||
18 | Youtube Shorts & Stories | Social Media | Competitor to TikTok, available in Youtube mobile app | Youtube (Google) | |||||||||||||||||
19 | Social Media | Promoting your company using an FB Page, via Posts, Events, or Stories | |||||||||||||||||||
20 | Facebook Ads | Display | Targeting demographics, interests, website visitors, a customer list, or "lookalike" audiences | ||||||||||||||||||
21 | Facebook Messenger Ads | Miscellaneous | Chat at scale with people that have interacted with your Facebook ads | ||||||||||||||||||
22 | Facebook Groups | Social Media | As an admin, building a community around shared interests that involve your company. | ||||||||||||||||||
23 | Facebook Groups Ads | Display | Difficult to advertise in group itself, but available for Groups Feed or Paid Partnerships with group admin | ||||||||||||||||||
24 | Social Media | Creating an Instagram page to develop a community | Instagram (Facebook) | ||||||||||||||||||
25 | Instagram Ads | Display | Extending Facebook ads to this largely female demographic | Instagram (Facebook) | |||||||||||||||||
26 | Social Media | Promoting your company using a LinkedIn Company Page, via Groups, or Events | |||||||||||||||||||
27 | LinkedIn Ads | Display | Sponsored content in feed and whom-to-follow suggestions. Target by job title or industry | ||||||||||||||||||
28 | LinkedIn InMail | Send your messages directly to prospects' email inbox, $0.30 - $1 per email | |||||||||||||||||||
29 | Bing/Yahoo/AOL Ads | Search | Paid ads on search engines that are triggered when a user searches for a keyword pattern | Microsoft Advertising (formerly Bing) | |||||||||||||||||
30 | Bing Display Ads | Display | Demographic or interest-based ads, or retargeted ads that follow you around the web | Microsoft Advertising (formerly Bing) | |||||||||||||||||
31 | DuckDuck Go Ads | Search | Paid ads on this privacy-centric search engine. | DuckDuck Go | |||||||||||||||||
32 | Brave Search Ads | Search | Paid ads on the default search engine for the Brave browser | Brave | |||||||||||||||||
33 | Brave Ads - Other | Display | Home page images, push notifications, etc. | Brave | |||||||||||||||||
34 | Baidu Ads | Search | Paid ads on Chinese search engine with 74% market share; typically requires Chinese "host" company | Baidu | |||||||||||||||||
35 | Yahoo/AOL Email Ads | Email ads. Verizon recently sold Yahoo & AOL to Apollo Global Management, so setup may change | Verizon, Yahoo, Apollo | ||||||||||||||||||
36 | Newsletter ads | Ads in the content of someone else's newsletter or full sponsorship of the entire email | paved.com, AdMailr.com, Ampjar.com, LiveIntent.com | ||||||||||||||||||
37 | Apple Maps | Local | Similar to Google My Business but for Apple Maps, used by iPhone and iPad devices | Apple | |||||||||||||||||
38 | Bing Places | Local | Similar to GMB | Microsoft | |||||||||||||||||
39 | Yahoo Local | Local | Similar to GMB | Yahoo | |||||||||||||||||
40 | Local Directories - Other | Local | Listing in local directories manually or using BrightLocal, Moz Local, Synup (avoid Yext/Manta) | ChamberOfCommerce, TripAdvisor, Yelp, etc. | |||||||||||||||||
41 | Yelp | Local | Free business profile with reviews and company information | Yelp | |||||||||||||||||
42 | Nextdoor | Local | Free business listing; write posts, get reviews and recommendations, participate in community | Nextdoor | |||||||||||||||||
43 | Nextdoor Ads | Local | Neighborhood sponsorships by zip code (monthly cost), local deals (pay per ad) | Nextdoor | |||||||||||||||||
44 | Ring Ads | Local | Display ads in Ring doorbell app | Ring | |||||||||||||||||
45 | TripAdvisor | Local | Similar to Yelp, but for tourism-related services | TripAdvisor | |||||||||||||||||
46 | Yelp Business Listing + Ads | Local | $150/month + CPC costs; many complaints about inflated metrics and misleading sales practices | Yelp | |||||||||||||||||
47 | Foursquare | Local | Check in to physical places, seen by other users of the platform | Foursquare | |||||||||||||||||
48 | TikTok | Social Media | Short viral videos often created on a cell phone | TikTok | |||||||||||||||||
49 | TikTok Ads | Social Media | Short video ads. Younger demographic, but expanding in other segments | TikTok | |||||||||||||||||
50 | Social Media | Fast-moving social media site; build a following and use hashtags to draw searchers | |||||||||||||||||||
51 | Twitter Ads | Display | Promoted Tweets, Who To Follow inclusions, Promoted Trends, and Promoted Moments | ||||||||||||||||||
52 | Social Media | Visual discovery engine; primarily female demographic | |||||||||||||||||||
53 | Pinterest Ads | Display | Ads appear as vertical 2" x 4" images going to another pinterest profile or directly to a website | ||||||||||||||||||
54 | Social Media | Discussion forums on lots of topics | |||||||||||||||||||
55 | Reddit Ads | Display | Choose popular subreddits to post your Sponsored Links or Display Ads; allow comments on ads | ||||||||||||||||||
56 | Quora | Social Media | Question and answer forum | Quora | |||||||||||||||||
57 | Quora ads | Search | Ads as answers to questions from likely customers, or questions for which your product is the solution | Quora | |||||||||||||||||
58 | Snapchat Ads | Display | Messaging platform with Stories and custom filters for advertisers | Snapchat | |||||||||||||||||
59 | Affiliate Marketing | Affiliate | Pairing people needing advertising with affiliates that drive traffic and sales for commissions | Commission Junction, Share A Sale, Amazon Associates | |||||||||||||||||
60 | Groupon-style services | Affiliate | Mass email offers to potential customers, but you often lose 50% of the sale to the service | Groupon, Social Living | |||||||||||||||||
61 | Marketplaces | Miscellaneous | Companies that take a percentage of your sale but they provide the marketing/audience | Amazon, eBay, AppSumo, BrightTalk | |||||||||||||||||
62 | Interviews | Miscellaneous | Getting yourself or your staff interviewed about your industry | Youtube, podcasts, blogs, HARO | |||||||||||||||||
63 | Webinars | Miscellaneous | Typically creating a sales funnel where attendees are retargeted via email | BrightTalk, EventBrite, Meetup, Facebook, Youtube, LinkedIn | |||||||||||||||||
64 | Comment marketing | Social Media | Participating in online forum communities with a link back to your site | various | |||||||||||||||||
65 | Native Advertising | Display | Fake articles and clickbait placed in news sites: "Around the Web" and "You Might Like" chumboxes | Taboola, Outbrain, MGID | |||||||||||||||||
66 | Influencer Marketing | Social Media | Getting influencers to promote your products: Twitter, TikTok, Instagram, etc. | Sparktoro, Grin, Upfluence | |||||||||||||||||
67 | Public Relations (digital) | Miscellaneous | Getting mentions or links in online articles | helpareporterout.com, cision.com | |||||||||||||||||
68 | Industry Directories | Miscellaneous | Getting your listing in an authoritative industry directory | Houzz, Findlaw, Behance, Angie's List, HomeAdvisor, etc. | |||||||||||||||||
69 | Industry Directory SEO | Search | Optimizing your listing in an industry directory so it ranks well for searches done on the site | various | |||||||||||||||||
70 | Content Distributors | Social Media | Services that take your blog content, categorize it, and promote socially to others interested in those categories | Quuu, Instaaa, PromoRepublic | |||||||||||||||||
71 | Data Brokers | Miscellaneous | Advertising to Facebook groups/interests or influencer audiences | leadEnforce.com, interestexplorer.io | |||||||||||||||||
72 | Clutch.co | Miscellaneous | Similar to Yelp, but for business-to-business services | clutch.co | |||||||||||||||||
73 | Demand Side Platforms | Display | Place your ads programmatically on various high-traffic websites | AdRoll, Amazon DSP, Verizon Media DSP, etc. | |||||||||||||||||
74 | Music Ads | Display | Video/audio ads between songs and displays on cover pages | Spotify, Pandora, Amazon Music, SoundCloud | |||||||||||||||||
75 | Searched Remarketing | Display | Remarketing to people that searched for your products but didn't click on your website (via browser extensions) | Searched.com | |||||||||||||||||
76 | Podcast Ads or Sponsorships | Display | Audio ads or sponsors introduced in-segment by the host(s) | Captivate.fm, audiogo.com, podbean.com | |||||||||||||||||
77 | NFC beacons | Miscellaneous | Tap your cell phone on a location-specific embedded sticker to get a message | Typically handled by an agency | |||||||||||||||||
78 | Smart TV ads/channels | Miscellaneous | LG, Samsung, Roku, Vizio, etc. | Typically handled by an agency | |||||||||||||||||
79 | Push notifications | Miscellaneous | Opt-in ads on mobile and desktop, sometimes on browsers other times on the OS | Browserpush.com, leanplum.com | |||||||||||||||||
80 | Check-in incentive for Wifi | Miscellaneous | Facebook "check-in" required to use free Wifi in an office | ||||||||||||||||||
81 | Check-in requests | Social Media | Requesting users "check-in" so that their friends see that they're at your business | Yelp, Facebook, FourSquare | |||||||||||||||||
82 | Stories | Social Media | Short-form video/slide content appearing in users' feeds based on interests detected by AI | Google Discover, Facebook stories, Instagram reels, Snapchat Spotlight | |||||||||||||||||
83 | Browser Home Page Ads | Miscellaneous | Start page ads | Brave, Pocket (Firefox), Google Discover Ads | |||||||||||||||||
84 | Bookmarking / Social Sharing | Miscellaneous | Social sharing and bookmarking sites | Digg, StumbleUpon | |||||||||||||||||
85 | Clubhouse app | Social Media | Audio-only social media platform | Clubhouse | |||||||||||||||||
86 | Slideshare | Miscellaneous | Document-sharing site where people can see your PowerPoints and infographics | Slideshare.net | |||||||||||||||||
87 | Leads from Website Visitors | Miscellaneous | Identifying otherwise anonymous visitors to your website | Leadfeeder.com, getEmails.com, SmartPixl | |||||||||||||||||
88 | Mobile Device In-App Ads | Miscellaneous | Place your ads in other people's mobile apps | Google, Facebook, AdRoll | |||||||||||||||||
89 | Streaming TV Ads | TV | Video ads on Hulu, SlingTV, Crackle, and other OTT (over the top) devices | Roku OneView, Adacado, Roundel | |||||||||||||||||
90 | Geofencing | Miscellaneous | Ads retargeting or texting people whose cell phone entered a geofenced area around a store | GroundTruth, Thinknear, DigitalFactory | |||||||||||||||||
91 | Lead Generation Services | Miscellaneous | They do the outreach/advertising then provide you with the contact info to close the lead | MarketLeader, Cience, Leadium; individuals on fiverr | |||||||||||||||||
92 | Amazon Ads | Search | Product ads in search results on amazon.com | Amazon | |||||||||||||||||
93 | Target Ads | Search | Apply to display sponsored product panels in search results on target.com | Roundel, Target | |||||||||||||||||
94 | Walmart Ads | Search | Apply to display sponsored product panels in search results on walmart.com | Walmart | |||||||||||||||||
95 | eBay ads | Search | Promoted listings for eBay products; only pay for advertising if product sells | eBay | |||||||||||||||||
96 | Taobao/Tmall ads | Search | Paid product ads on Chinese ecommerce giants. | Taobao, Tmall (Alibaba), JD.com | |||||||||||||||||
97 | Robocalls | Miscellaneous | Illegal without written user opt-in -- except political messages, charity requests, or service reminders. | DialMyCalls, Text-Em-All, etc. | |||||||||||||||||
98 | SMS blasts | Miscellaneous | Opt-in based messages to people's cell phones; typically for delivery tracking, but also coupon opt-ins | Birdeye, Podium | |||||||||||||||||
99 | Slack - shameless plugs | Miscellaneous | Many industry-specific slack forums have a "shameless plugs channel where you can mention your service | Slack | |||||||||||||||||
100 | Elevator ads | Miscellaneous | Targeting specifically white collar workers, you can advertise short video messages on screens | VeritcalCity |