The Ultimate Ecommerce Metrics Dashboard Template
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How to use this document
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This document walks through all metrics ecommerce brands should be measuring at each stage of the marketing funnel.

Use this document to measure monthly performance in each area, and to help you make crucial decisions as to which channels and efforts are providing the ROI you need to run your business successfully.

To use this document for your business:

• Go to the "File" link in the upper left hand corner of this document.
• Scroll down to "Make a Copy."
• Rename the document for your purposes.
• Add the document to your business's appropriate Google Drive folder.

For many metrics, we included examples of channels and categories to track. All businesses will need to update the doc to match their specific use case.
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For more information on exactly how to use the metrics within this document, click here.
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How to Use This Document
Discovery Stage
Consideration Stage
Conversion Stage
Retention Stage
Advocacy Stage
 
 
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