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Potential MarketGrowth EffectNetwork EffectsCompetitive AdvantagesExpense Profile
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A1. Urban car serviceB1. NoneC1. No network effectsD1. NoneE1: Independent contractor
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A2. All car serviceB2. Increase market by 25%C2. Weak local network effectsD2. WeakE2: Partial employee
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A3. LogisticsB3. Increase market size by 50%C3. Strong local network effectsD3. Semi-strongE3: Full employee
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A4. Mobility ServicesB4: Double market sizeC4. Weak global network effectsD4. Strong & SustainableE4: Direct input
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A5: Direct inputB5. Direct inputC5. Strong global network effectsD5: Direct input
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C6: Direct input
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