2021-22 BA Business of the Creative Industries Programme Design Document

	A	C	F	G	I	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM	AN
1	Programme Information & PLOs
2	Title of the new programme – including any year abroad/ in industry variants
3	BA in Business of the Creative Industries
4	Level of qualification
5	Please select:				Level 6
6	Please indicate if the programme is offered with any year abroad / in industry variants																				Year in Industry Please select Y/N								No
7																					Year Abroad Please select Y/N								No
8	Department(s): Where more than one department is involved, indicate the lead department
9	Lead Department		Theatre, Film, Television and Interactive Media
10	Other contributing Departments:		N/A
11	Programme Leader
12	Ed Braman
13	Purpose and learning outcomes of the programme
14	The BA in the Business of the Creative Industries is a unique programme at undergraduate level. Its primary purpose is to inspire, develop and equip future leaders, executives, managers and administrators within the creative sector. It will therefore provide you with the knowledge, understanding and skills to develop careers in the creative industries, notably entrepreneurial, business, management and administrative roles. These Industries contribute over £100 billion annually to the UK economy and have been explicitly recognised by the Government as a vitally important part of Britain’s economic future and a key component in its industrial strategy. But they are also global industries involving international partnerships and world wide markets. At the same time these industries have identified areas of significant skills shortages in the business-related areas. This programme is a direct response to that need. Its core is therefore built around an in-depth consideration of the organisation and operation of certain high profile creative industries including film, television, theatre, interactive games and app design and - to an extent - music. Within these industries the key institutions, technologies, business processes, products, markets, regulatory frameworks and legal issues that underpin the creation, distribution, sales and marketing of content will be explored. Examination of these will be done in a developmental and structured way across the three years of the programme, beginning with broad concepts and examples moving towards specific elements and the consideration of individual case studies of creative businesses. Throughout, the importance of audience-focussed creativity, entrepreneurial leadership, strategic planning, and effective management and administration of projects will be emphasised and embedded in the core modules. The programme will also draw extensively on modules from the existing UG programmes in Theatre, Film and Television, and Interactive Media to provide media specific knowledge, practical skills and understanding and to embed certain overarching concepts such as those of storytelling and creativity, production processes, content analysis and the centrality of digital technologies.
15	Programme Learning Outcomes Please provide six to eight statements of what a graduate of the programme can be expected to do. Taken together, these outcomes should capture the distinctive features of the programme. They should also be outcomes for which progressive achievement through the course of the programme can be articulated, and which will therefore be reflected in the design of the whole programme.
16	PLO	On successful completion of the programme, graduates will be able to:
17	1	Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and will have developed the capacity to exercise these skills in practical situations
18	2	Initiate, lead and contribute to a range of activities relating to the creation of content and its subsequent promotion and marketing to users and audiences by virtue of an advanced understanding of financial, organisational, regulatory, legal and technical processes and tools.
19	3	Recognise and have developed the capacity to intervene effectively in business practices and processes through a developed and critical understanding of the role of storytelling, aesthetics and technology in the production and consumption of creative content
20	4	Navigate and negotiate the complexities of the creative industries in order to develop careers through applying a critical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance
21	5	Work confidently, effectively and productively alongside and in collaboration with creative and technical specialists on defined projects
22	6	Exercise critical judgement, intellectual rigour and practical application to approaching new as well as familiar situations, and be able to communicate clearly and persuasively using appropriate written, oral and digital media
23	7
24	8
25	Programme Learning Outcome for year in industry (where applicable) For programmes which lead to the title ‘with a Year in Industry’ – typically involving an additional year – please provide either a) amended versions of some (at least one, but not necessarily all) of the standard PLOs listed above, showing how these are changed and enhanced by the additional year in industry b) an additional PLO, if and only if it is not possible to capture a key ability developed by the year in industry by alteration of the standard PLOs.
26	Amended PLOs 1: Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and develop the capacity to exercise these skills in a defined buisness situation over an extended period. 2: Navigate and negotiate the complexities of the creative industries in an actual company, in order to develop careers through applying a critical and practical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance. 3: Exercise critical judgement, intellectual rigour and practical application in approach new as well as familiar situations in a real work situation, and be able to communicate clearly and persuasively using appropriate written, oral and digital media. 4. Develop the ability to reflect on experiences to identify the personal and professional learning applicable to longer-term career development.
27	Programme Learning Outcome for year abroad programmes (where applicable) For programmes which lead to the title ‘with a Year Abroad’ – typically involving an additional year – please provide either a) amended versions of some (at least one, but not necessarily all) of the standard PLOs listed above, showing how these are changed and enhanced by the additional year abroad or b) an additional PLO, if and only if it is not possible to capture a key ability developed by the year abroad by alteration of the standard PLOs.
28	It should be possible for a student to undertake a year in industry overseas should they identify a suitable opportunity that meets the module's criteria and complies with the University's policies on safe and reputable placements. In these cases we would anticipate that the learning outcomes would remain the same as 5.c above but with the addition of insight in to cultural and linguistic issues around the workplace.
29	Explanation of the choice of Programme Learning Outcomes Please explain your rationale for choosing these PLOs in a statement that can be used for students (such as in a student handbook). Please include brief reference to:
30	i) Why the PLOs are considered ambitious or stretching?
31	These PLOs are developed via a broad and diverse range of topics, materials and learning situations that bring together an understanding of the inter-relation of business practices, institutions and organisations, creative processes and products, policy and legal frameworks, the application of narrative, aesthetics and technologies, and the selling, marketing and consumption of products. They are also designed to develop a range of theoretical and practical skills and competencies relating to the generation and analysis of ideas, the evaluation of buisness opportunities, the securing of resources, the strategic planning of creative processes, and the delivery, marketing and selling of content. This involves being able to work both independently and in collaboration with teams involving different and diverse types of specialist knowledge, skill and expertise.
32	ii) The ways in which these outcomes are distinctive or particularly advantageous to the student:
33	These outcomes are primarily informed by the skills shortages indentified by the creative industries. They set out to provide students with the knowledge, understanding, skills and abilities that are applicable across a wide range of roles and situations that directly address the needs of propective employers and provide students with a toolkit for creating and exploiting new and innovative business opportunities and practices. The outcomes are also advantageous to the student because they bring together a focus on business skills and an in depth engagement with a range of high profile creative industries, providing a wider range of possibilities in terms of future career choices and opportunities. They also combine theoretical and contextual understanding of creative and technical processes with practical application through both individual and collaborative group project work.
34	iii) How the programme learning outcomes develop students’ digital literacy and will make appropriate use of technology-enhanced learning (such as lecture recordings, online resources, simulations, online assessment, ‘flipped classrooms’ etc)?
35	Digital literacy will be embedded in the outcomes as the learning materials for all modules, the research, writing/production and submisison of all assessments will all rely heavily on digital resources and technologies inlcuding the VLE and other on-line resources. The programme will also engage directly with the use of digital technology in the production, marketing and consumption of film, television, interactive games and apps and forms of digital theatre. Students will also use specialist software packages for business planning, budgeting and accounting and marketing practices. The range of assessments will include the creation of digital outputs such as blogs, social media campaigns and website design.
36	iv) How the PLOs support and enhance the students’ employability (for example, opportunities for students to apply their learning in a real world setting)? The programme's employability objectives should be informed by the University's Employability Strategy:
37	As noted above, the starting point for this programme and its learning outcomes is the expressed need of employers in the creative industries. Thus, employability is a key consideration informing all of the outcomes. The opportunity for students to apply their learning in a real life setting will be provided by the optional industry placement module and for those who elect to take a year in industry. But all students will apply their skills in practical ways in the third year group projects which will provide the opportunity for them to work with their colleagues on the other undergraduate degree programmes run in the department that will involve the production of films, television programmes, theatre produtions, games and apps.
38	v) Consultation with careers
39	Careers are highly supportive of the programme. In particular, Careers have offered to provide logistical and administrative support to the placement component. This would consist of handling the administration of the placement and ensuring its compliance with the University's policies and practices around safe, insured and reputable placement learning. TFTI would retain responsibility for the approval of placement opportunities and all aspects of supervision and assessment. The advantage of this arrangement is that the Department will not need to recruit a placement coordinator in the early days of the programme, when student numbers may be relatively low, as they can use support provided by Careers. As student numbers increase this arrangement can be reviewed. Careers will also support on CV and applications where necessary as well as providing access to wider employer networks to supplement those of the Department.
40	vi) How will students who need additional support for academic and transferable skills be identified and supported by the Department?
41	Students who need additional support will be identified by their performance in taught sessions, and in their formative and summative work in the first weeks of Stage 1. Additionally, students may have self-identified as having a disability on their UCAS application. Personal supervisors will also keep track of their supervisees' academic progress, and advise those students who may need further support. Module tutors and personal supervisors will ensure that students are aware of the support offered by the university's Maths Skills Centre (including online resources and drop-in sessions) and the Writing Centre (including providing the student with a referral where appropriate). Our Student Welfare and Disability Officer will assist students in liaising with Disability Services, and will ensure that all relevant teaching staff are aware of, and have access to, any Student Support Plans for students they teach.
42	vii) How is teaching informed and led by research in the department/ centre/ University?
43	All staff members on the programme are active researchers and/or professionals from film, television, theatre and other creative industries. The modules shared with other programmes are informed by and benefit from the research expertise of colleagues in Film & Television, Theatre and Interactive Media. The core modules will be taught be a combination of existing staff with experience in running and working for creative businesses and by new staff with research experetise in key aspects of the creative industries including entrepreneurship, instituions, policy and marketing.
44	Stage-level progression Please complete the table below, to summarise students’ progressive development towards the achievement of PLOs, in terms of the characteristics that you expect students to demonstrate at the end of each year. This summary may be particularly helpful to students and the programme team where there is a high proportion of option modules. Note: it is not expected that a position statement is written for each PLO, but this can be done if preferred (please add information in the 'individual statement' boxes). For a statement that applies across all PLOs in the stage fill in the 'Global statement' box.
49	Stage 1
50	On progression from the first year (Stage 1), students will be able to:											Global statement: Exercise a knowledge and critical understanding of introductory and contextual issues relevant to the organisation and function of the creative industries, the role of entrepreneurial and business skills and agency to the operation of these industries, the structures, models and constraints they operate within, the creative and technical resources they utilise in the production of content, and the realtionship between business and creative principles, imperatives and opportunities.
51	PLO 1		PLO 2			PLO 3					PLO 4					PLO 5					PLO 6					PLO 7					PLO 8
52	Understand the importance of entrepreneurialism, leadership, management and organisation within creative businesses		Understand and apply principles and processes of content creation and development			Exercise a critical understanding of storytelling, aesthetics, technology in the production and consumption of creative content					Understand the organisation and functioning of key creative industries and be able to analyse their processes, products and wider cultural significance.					Understand the relationship between business and creative principles in the development of stories into content ideas					Understand the value and function of critical judgement, intellectual rigour and practical application in specific contexts and to communicate ideas and arguments clearly.
53	Stage 2
54	On progression from the second year (Stage 2), students will be able to:											Global statement: Exercise detailed knowledge and understanding of specific examples of the practical application of processes and skills central to the organisation, and business functioning of the creative industries, including entrepreneurial, business, strategic and technical skills relevant to the operation of these industries, the structures, models and constraints they operate within, and the relationship between business and creative principles, imperatives and opportunities.
55	PLO 1		PLO 2			PLO 3					PLO 4					PLO 5					PLO 6					PLO 7					PLO 8
56	Understand the application of the principles of entrepreneurialism, leadership, management and organisation to practical processes and contexts		Understand the principles and applications of financial, organisational, regulatory, legal and technical processes and tools to creative businesses			Understand storytelling, aesthetics and technology in relation to the forms and practices of specific creative businesses					Apply an understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance to the froms and practices of specific creative businesses					Understand the relationship between business principles and creative practices and individual roles in specific operational contexts					Begin to exercise critical judgement, intellectual rigour and practical application in approaching defined situations and tasks, and be able to communicate clearly and persuasively using appropriate written, oral and digital media.
57	Stage 3
58	(For Integrated Masters) On progression from the third year (Stage 3), students will be able to:											Global statement
59	PLO 1		PLO 2			PLO 3					PLO 4					PLO 5					PLO 6					PLO 7					PLO 8
60	Individual statements
61	Programme Structure
62	Module Structure and Summative Assessment Map Please complete the summary table below which shows the module structure and the pattern of summative assessment through the programme. ‘Option module’ can be used in place of a specific named option. If the programme requires students to select option modules from specific lists these lists should be provided in the next section. From the drop-down select 'S' to indicate the start of the module, 'A' to indicate the timing of each distinct summative assessment point (eg. essay submission/ exam), and 'E' to indicate the end of the module (if the end of the module coincides with the summative assessment select 'EA') . It is not expected that each summative task will be listed where an overall module might be assessed cumulatively (for example weekly problem sheets). If summative assessment by exams will be scheduled in the summer Common Assessment period (weeks 5-7) a single ‘A’ can be used within the shaded cells as it is understood that you will not know in which week of the CAP the examination will take place.
77	Stage 1
78	Credits	Module				Autumn Term										Spring Term										Summer Term
79		Code		Title		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
80	20	TFT00028C		Story		S									E	A
81	20	TFT00029C		Creative Materials		S									E	A
82	20	TFT00031C		Business for Screen												S									E	A
83	20	TFT00033C		Business for Performance												S									EA	A
84	20	TFT00030C		Introduction to Screen Production Methods												S													EA		A
85	20	TFT00032C		Content Development																						S				EA			A
91	Stage 2
92	Credits	Module				Autumn Term										Spring Term										Summer Term
93		Code		Title		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
94	20	TFT00025I		Creative Business Leadership		S						A			E	A
95	30	TFT00026I		Creative Business Methods: Finance, Planning & Law												S						A				A			E			A
96	30	TFT00029I		Creative Business Strategies												S								A	A				E		A
97	20			Option 1 (List A)		S									E	A
98	20			Option 2 (List B)												S									E	A
103	Stage 3
104	Credits	Module				Autumn Term										Spring Term										Summer Term
105		Code		Title		1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10	1	2	3	4	5	6	7	8	9	10
106	20	TFT00054H		Research Skills for Creative Industries		S									EA
107	20			Option 3 (List C)		S									E	A
108	20	TFT00055H		Brands and Marketing												S									E	A
109	20	TFT00056H		Group Project (BCI)		S																			E	A
110	40	TFT00057H		Individual Project (BCI)												S					A								E	A
111	Optional module lists If the programme requires students to select option modules from specific lists these lists should be provided below. If you need more space, use the toggles on the left to reveal ten further hidden rows.
112	Option List A		Option List B			Option List C					Option List D					Option List E					Option List F					Option List G					Option List H
113	Global Producing Contexts (TFT00032I)		Creative Producing (TFT00031I)			Current Issues in Film and Television TFT00013H
114	Creative Producing (TFT00031I)		Global Producing Contexts (TFT00032I)			Creative Producing (TFT00059H)
115	Theatre Texts and Contexts (TFT00002I)		Political theatres (TFT00004I)			Global Producing Contexts (TFT00060H)
116	Discipline of Genre (TFT00008I)		Gaming: Industry and Culture (TFT00041I)			Theatre Texts and Contexts (module code tbc)
117	Current Issues in Film and Television (TFT00038I)		Options offered by the Music department TBC			Theatre Design and Production (module code tbc)
118	Studio Production (TFT00033I)					E-Sports Content Production (TFT00051H)
119	Film Production (TFT00028I)					TV Research Skills (TFT00046H)
120	Theatre Design and Production (TFT00020I)					Discipline of Genre (TFT00070H)
121	Programming for Digital Media (TFT00040I)					Advanced Budgets and Scheduling (with Movie Magic) (TFT00058H)
122	Current Issues in Film and Television (TFT00038I)					The Future of Story: Storytelling in the Digital Age (TFT00063H)
123	Interactive Media and Society (TFT00016I)					Directing for Theatre Film and Television (TFT00048H)
124	Options offered by the Music department TBC					Interactive Media and Society (module code TBC)
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126
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