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https://www.ritualthrive.com/
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HOW TO USE THIS RESOURCE:
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1. ACTIVATION PLANNINGThis is your starting point. You will jot down and brainstorm all your ideas on a monthly basis, spanning campaigns, holidays, blogs, social posts, and emails. Once you have captured these ideas, you can then highlight the ones you want or are able to activate.
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2. ANNUAL MKT CALENDARNext, you will take those ideas from step #1 and input them into a calendar while assigning channels and stakeholders. This process will assist in constructing your annual plans and enable you to consistently show up with fresh new ideas and concepts.
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3. OFFER STRATEGYYou will outline all your offers to ensure constant awareness of which discounts are active and where. It's common to activate discounts and promotions without realizing that we may be duplicating them, offering the same type of discount in both retargeting and prospecting. This sheet will help you stay informed about all your promotions, preventing any mistakes or overlapping discounts.
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4. META CONTENT CALENDARJust as the name implies, this is where you can put your monthly plan together for your social platforms with dates, type of content, captions, asset location, destination and more.
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5. UTMsUTMs are important because they allow you to track and analyze the effectiveness of your marketing campaigns by providing valuable insights into the sources, mediums, and campaigns that drive traffic and conversions. The formula is in the file so just adjust according to your website urls, channels and content.
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6. BLOGSAnother important element of digital marketing. This will allow you to track when/how many/etc.
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7. MESSAGING ANGLESIt is important for brands to write down their messaging angles in the Motivator, Benefit, Hook, CTA, and Angle format because it provides a structured framework that ensures clear and impactful communication, allowing brands to effectively convey their motivational triggers, highlight the benefits of their offerings, grab attention with compelling hooks, drive action through strong calls-to-action, and establish a consistent angle that resonates with their target audience.
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