Georgia Low - Marketing Plan
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How often? (Ultimate Goal)
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Newslettersonce a month, plus announcements for events & launches
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PR - Magazines/Websites/Blogs*
1-2x a month
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followup one week after original pitch, followup 2 weeks after 1st followup (subsequent followups every 2-4 weeks)
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Instagramstrive to post every other day (and 10 minutes to interact every day)
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Licensing*strive for 10-15 contracts at a time
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followup one week after original pitch, followup 3 weeks after 1st followup (subsequent followups every month)
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Launchingtry to launch a piece or a collection 2-4 times a year
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Wholesale*strive for 3-6 shops at a time
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customers
all of them every 8-9 months unless they stop responding/interacting with you
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Galleriesas you find ones that fit your brand, strive to be in one or two galleries at a time
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Facebook Adswhen funds permit, try to do an ad for a week at a time twice a quarter until you find one with worthwhile ROI
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Giveawaysonce a year-ish
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Collaborations with Businesses*
as opportunities arise that fit, maybe once or twice a year
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*In most of these, you need to pitch at least 3 times to get one yes
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