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DIGITAL MARKETING MEDIA BUYING PLAN TEMPLATE
https://www.smartsheet.com/try-it?trp=11803&utm_source=integrated-content&utm_campaign=/content/media-plan-templates&utm_medium=Digital+Marketing+Media+Buying+Plan+google+sheets+11803&lpa=Digital+Marketing+Media+Buying+Plan+google+sheets+11803
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Enter data in non-shaded / white cells, only.
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TOTAL IMPRESSIONS NEEDED
in Campaign to Reach Goal		TOTAL IMPRESSIONSOVER (UNDER) GOALTOTAL
RESPONSE RATE		CONVERSION
RATE OF TOTAL RESPONSES		TOTAL NO. OF
RESPONSES		TOTAL NO. OF CONVERSIONSTOTAL
COST		COST PER IMPRESSIONCOST PER RESPONSECOST PER CONVERSION
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000 00 $ -
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IMPRESSIONSCOSTSRESPONSE & CONVERSIONPROJECTED OUTCOMECOST PROJECTIONS
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MEDIA TYPEESTIMATED NO. OF IMPRESSIONSCOST PER IMPRESSIONFIXED COST
FOR THIS
MEDIA		ESTIMATED
RESPONSE RATE		EST. % OF RESPONDERS THAT WILL CONVERTNO. OF
RESPONSES		NO. OF CONVERSIONSTOTAL
COST		COST PER IMPRESSIONCOST PER RESPONSECOST PER CONVERSION
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SOCIAL MEDIA $ -
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Platform A0.00.0 $ -
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Platform B0.00.0 $ -
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Platform C0.00.0 $ -
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Platform D0.00.0 $ -
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TELEMARKETING $ -
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Outbound calling0.00.0 $ -
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Inbound call handling0.00.0 $ -
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ONLINE $ -
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Email campaigns0.00.0 $ -
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Organic search0.00.0 $ -
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Blogs0.00.0 $ -
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Paid search0.00.0 $ -
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Webinars0.00.0 $ -
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EVENTS $ -
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Event A0.00.0 $ -
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Event B0.00.0 $ -
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Event C0.00.0 $ -
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DIRECT MAIL $ -
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Type A0.00.0 $ -
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Type B0.00.0 $ -
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TRADITIONAL MEDIA $ -
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Print ads0.00.0 $ -
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In-store 0.00.0 $ -
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Radio0.00.0 $ -
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Television0.00.0 $ -
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