Email campaigns

	B	C	D	E	F	G	H	J
1
2	Course Goals					Lecture Format Key		Example Types of Resources/Materials
3	The student will be able to...					TH	Talking Head	PDF - cheat sheet
4	1	Build a drip email campaign in MailChimp				S	Screencast	PDF - example
5	2	Use marketing psychology to write copy that motivates email opens				SP	Screencast Presentation	PDF - worksheet
6	3	Deploy a campaign				A	Article (Text)	Downloadable template
7	4	Track and manage performance				Q	Quiz	Software/Downloads
8	5					More on choosing the best format		Physical tools/materials (i.e. yoga mat)
9
10	Why Email Still Matters							UDEMY SCRIPTING TIPS
11	1	Section Goal	Be able to begin strategizing an email campaign. Will have a starting place to outline a campaign.					First Section
12		Est. Time (Min.)	Lecture Title	Format	Activity	Resource	Notes (content, script notes, visual cues, etc.)	Answer : What am I going to learn in this course? Is it right for me and my goals? What will I be able to do by the end of the course?
13	1.1	2	Introduction to the course	TH				Who is this instructor and why is she the best person to be teaching this course? Does this person “understand me”?
14	1.2	8	Why email still matters	TH, SP			Talk about conversion rates in various channels	Include a Quick Win in the first 10 min
15	1.3	3	Signing up for MailChimp (or getting it set up the right way)	S	X			How will you wrap up and transition?
16	1.4	7	Outlining your campaign	S	X	Word/Excel Template	Show them how to outline a simple campaign flow in word or excel
17	1.5	4	Keeping your goals in sight	TH			Help them get clear about the goals for each email and campaign in general
18
19	All About Lists							Middle Section
20	2	Section Goal	Be able to set up your list in MailChimp.					Intro: what will they learn, how will they learn?
21		Est. Time (Min.)	Lecture Title	Format	Activity	Resource	Notes (content, script notes, visual cues, etc.)	How will you wrap up and transition?
22	2.1	5	Email Capture	TH
23	2.2	4	Building a list in MailChimp	S
24	2.3	3	Grouping and segmentation	S, SP
25	2.4	5	Activity: Set up your list	TH	X
26	2.5	3	Adding new signups	S
27	2.6	4	List mantainence and unsubscribes	TH
28	2.7		Quiz - Good list health habits	Q	X
29
30	Email Marketing Psychology 101							Middle Section
31	3	Section Goal	Be able to write 3-4 compelling emails and subject lines.					Intro: what will they learn, how will they learn?
32		Est. Time (Min.)	Lecture Title	Format	Activity	Resource	Notes (content, script notes, visual cues, etc.)	How will you wrap up and transition?
33	3.1	3	Copywritng secret #1	TH
34	3.2	4	Copywritng secret #2	TH
35	3.3	10	Copywriting secret #3	SP
36	3.4	6	Copywriting secret #4	TH
37	3.5		Activity: Writing your emails	A	X
38	3.6	2	Resources and blogs to learn more	A		PDF - List	Additional downloadable resource of the 4 secrets
39
40	Setting Up Your Campaign							Middle Section
41	4	Section Goal	Be able to design and preview emails in the campaign and set schedule.					Intro: what will they learn, how will they learn?
42		Est. Time (Min.)	Lecture Title	Format	Activity	Resource	Notes (content, script notes, visual cues, etc.)	How will you wrap up and transition?
43	4.1	5	Step 1 - Creating the emails	S	X
44	4.2	6	Step 2 - Formatting	S	X	PDF - Cheat Sheet	Resource on formatting tips
45	4.3	4	Step 3 - Testing	S	X
46	4.4	7	Step 4 - Scheduling	S	X
47
48	Optimize for Success							Final Section
49	5	Section Goal	Be able to deploy campaign and track email metrics to determine success.					Intro: what will they learn, how will they learn?
50		Est. Time (Min.)	Lecture Title	Format	Activity	Resource	Notes (content, script notes, visual cues, etc.)	How will you close the course strong?
51	5.1	3	Deploy your campaign	TH	X			What can you offer in your Bonus Lecture to further delight students?
52	5.2	3	Open rates and CTRs	A				Feel free to include coupon codes or links to other Udemy courses, external links to your website/blog, or other supplementary products (e.g., books) that will be relevant to students.
53	5.3	4	Success Benchmarks	TH		PDF - Cheat Sheet	Share industry standard metrics in resource
54	5.4	5	Intro to testing and iterating	SP
55	5.5	5	Wrapping things up!	TH
56	5.6	4	Bonus Lecture: Become the best email marketer you can be	TH		Ebook link
57
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59	Total Time	117
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