2PML.com Halo Effect - Startup Edition (organic web traffic, in-bound links, NPS, Internet Retailer™️ statistics)

	A	B	C	D	E	F	G	H	I
1	Vertical Brand	Status	Internet Retailer Rank	Performance Score	Estimated 2015 Growth	Avg. Monthly Uniques (Summer 2016)	8/30/2016	Estimated NPS	Estimated Valuation

2	Leesa	Private	499	56	20257.10%	389,489		68	.045M
3	Harry's Grooming	Private	493	55	400.00%	590,640		59	.75B
4	Casper	Private	290	72	183.00%	750,000		67	.55B
5	Fanatics	Acquired	38	68	162.00%	10,000,000		39	3.1B
6	Dollar Shave Club	Acquired	238	63	154.00%	2,500,000		64	1.1B
7	JackThreads	Private	209	61	126.00%	4,775,000		46	.2B
8	Warby Parker	Private	197	69	107.00%	3,050,000		54	1.2B
9	Everlane	Private	314	65	100.00%	850,000		41	.25B
10	IndoChino	Private	454	64	40.00%	150,000		48	.13B
11	Rent The Runway	Private	236	65	40.00%	1,525,000		58	.8B
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