Adwords Historical Quality Score Reporting Template by Supermetrics
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Google Ads Historical Quality Score Reporting Template
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Install the add-on
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Select date range and refresh queries ->last14days
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Client Name
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QSQS Change %Imp Weighted QSCost Weighted QS
Click Weighted QS
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8184.845.064.81
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Account QS Progression
Campaign QS Progression
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Select Comparison Metric ->CTR
Select Comparison Campaign->
Example 1
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Account QS Stats
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Query builder
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Ask questions of your keywords! For example, try filtering out keywords which have a low QS and order them by cost to see which keywords are spending inefficiently!
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CampaignQS Less thanMetric to sort by# of Results
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Example 14Clicks15
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Campaign nameAd group nameKeywordMatch typeHistorical quality score
Historical landing page quality score
Historical creative quality score
Historical search predicted CTR
ClicksImpressionsCPCCTRCost
Average position
Bounce rateAverage pageviews
Average time on site (sec)
ConversionsConversion rateCost per conversion
Search rank lost impression share
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Example 1TVthe masterplanExact1Above average
Above average
Above average2071,821.00$0.434.00$66.002740057$0.00029.12%
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