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Estimated Revenue from Google Visits to WSJ.com
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By Dorian Benkoil of Teeming Media, for Poytner.org's e-Media Tidbits
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Per MonthSource
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Visits30,000,000Compete.com
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Google Search Share of Visits0.14Bernstein & Hitwise analyst
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Visits from Google Search4,200,000
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Share that are WSJ.com "brand" searches0.025HitWise analyst. http://www.eweek.com/c/a/Search-Engines/Analysts-Scoff-at-News-CorpBing-Bid-to-Ding-Google-744275/
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Non-brand search visits from Google4,096,806
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Google News Share of Visits0.1Bernstein & Hitwise analyst
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Visits from Google News3,000,000
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Average PVs per Google Visit1.2Personal estimate
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PVs lost from blocked Google Visits8,516,167
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Average Ad revenue per 1,000 PVs$6Bear Stearns and persona estimate
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Average Monthly Ad Revenue from G. Visits$51,097
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Yearly Ad Revenue from Google Visits$613,164
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Average Yearly Revenue per Subscription$82See below*
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Share of Google Visitors Who Subscribe0.001Personal estimate
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Number of Subscriptions Lost from G. Visits85,162
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Average Yearly Subscription Revenue from G. Visits$6,941,528
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Yearly revenue from Google visits$7,554,692
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Yearly revenue from Google Search Visits$4,361,132Subtracting visits from Google News
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Subscription Pricing
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WSJ.com subscription list price103.48$1.99*52WSJ Subscription page
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WSJ.com portion of print+digital subscription59.54$2.29/2*52WSJ Subscription page
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*Average yearly price of WSJ.com subscription$82
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More Considerations and Details Some Referenced
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Source
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Share of WSJ Traffic from Google Search 0.14Bernstein & Hitwise analyst
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Google's Share of Web Traffic0.65Comscore
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Share of Traffic from Other Search0.049.14*(1-.65)
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Share of Traffic Not from Search0.8111-(0.14+0.049)
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Share of Traffic to "Brand"0.02457Hitwise analyst
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Share of Traffic that remains0.83557
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Unique Visitors Per Month12,000,000Compete.com
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Visits Per month30,000,000Compete.com
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Avg. Dailiy Pageviews Per User2.5Alexa
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Pageviews per month125,000,000Bear Stearns-plus growth
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Average PVs per visit4.2
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CPM$6Bear Stearns estimate
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Ads Per Page2Personal estimate
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Sell Through0.5Industry Average
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Monthly Ad Revenue$750,000
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Yearly Ad Revenue$9,000,000
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Yearly Subscription Revenue$80,000,000Bear Stearns-plus growth
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Share of new users from Google0.44Hitwise
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Pages per visit of Google user1.2Personal estimate
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Average Visits Per Month from Google user0.5Personal Estimate
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Average Visits Per month2.5 to 3 Nielsen, recent reports
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Average minutes per visit to WSJ.com7.5 to 14Editor and Publisher, quoting Nielsen
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