Paid Channel Mix Template by Supermetrics
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Paid Channel Mix
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Instructions
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Select a date range:
last30days
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Comparisons period on period
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TOP LEVEL SITE STATS
PLATFORM MATRIX
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RisingDeclining
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MetricValue% ChangeMetricValue% ChangePlatformClicksCost% of CostCPCConversions
The top platform for conversions is Facebook Ads
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Sessions32,920.00.57Bounce rate56.69-3.23Google Ads1234123412.33%3.526
AdWords sees the highest CPC
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Avg. pageviews per session2.24.08Bing Ads675987.559.86%1.944
Facebook Ads sees the best CTR
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Goal completions all goals13,052.010.45Facebook Ads5656777777.68%1.33787.00
Facebook Ads generates the most clicks
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Goal conversion rate all goals39.79.83Twitter232130.13%1.593
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Total779710011.551.28820
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CHANNEL SPLITS
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GOOGLE ADS BING ADS FACEBOOK TWITTER
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12 WEEK TRENDS
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ClicksClicksClicksClicks
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ConversionsConversionsConversionsConversions
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PLATFORM STATS
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Value% ChangeValue% ChangeValue% ChangeValue% Change
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Clicks1234-76.71Clicks675-23.08Actions: link clicks5656-9Clicks2321530.77
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Impressions1234-91.91Impressions67544-18.31Impressions7878730.38Impressions56723819.42
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Cost1234-10.96Cost987.55-19.2Frequency3.089.93Cost139600
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CTR2.4187.87CTR1.23-5.84Cost7777-1.3CTR0.6777.37
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CPC3.5282.25CPC1.945.04Click-through rate (CTR)4.89116.61CPC1.59218.03
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Average position4.5109.09Average position7.89-4.13Cost per link click (CPC Link)1.338.46Engagements4532661.54
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Conversions26-29.73Conversions4Actions: post engagements6464-16.81Conversions3
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Conversion rate0.86201.65Conversion rate0Offsite conversions787.00-6.53Conversions rate0.0205
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Cost per conversion143.4326.72Cost per conversion
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GA STATS
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Value% ChangeValue% ChangeValue% ChangeValue% Change
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Sessions6473-52.77Sessions665-21.23Sessions675-15.59Sessions18433.33
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Bounce rate74.38-25.35Bounce rate87.87-10.02Bounce rate106.40.54Bounce rate81.25143.75
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Avg. session length0:01:42166.21Avg. session length0:01:03195.88Avg. session length0:00:2886.5Avg. session length0:01:41173.14
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Avg. pageviews per session2.1837.26Avg. pageviews per session12:28:4819.88Avg. pageviews per session1.20.26Avg. pageviews per session1.44-52.08
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Goal completions all goals4674-6.08Assisted conversions55360Assisted conversions4550Assisted conversions0-100
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Goal conversion rate all goals43.8998.84Last interaction conversions55-31.25Last interaction conversions67-16Last interaction conversions650
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Assisted conversions757535.54Assited/Last click conversions ratio1.05569.09Assited/Last click conversions ratio0.7178.57Assited/Last click conversions ratio7-100
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Last interaction conversions98524.16Goal completions all goals5522.22Goal completions all goals67-10.29Goal completions all goals450
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Assited/Last click conversions ratio0.859.17Goal conversion rate all goals13.4755.16Goal conversion rate all goals7.996.27Goal conversion rate all goals18.75-71.88
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