Buyers' journey template
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Buyer personaBuyers' journey stages
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AwarenessConsiderationConversionLoyalty
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New mom looking to lose weight
1. Clearly identify her problem1. Convince her of the value of our product1. Validate her decision to buy1. Provide education and training
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2. Show her how our product can help solve this problem2. Highlight the advantages over competitors2. Show how our product has helped other people with the same problem2. Provide customer support
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3. Help her perceive our brand as a leader3. Explain the technical specifications and how they influence the outcomes3. Offer her a warranty3. Encourage her to become a brand advocate
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4. Explain the additional health benefits she can experience by using our product
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Marketing goalDrive traffic to product pageGenerate leads, collect user dataSale productGet product reviews, sale complementary products, get social shares
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Content typeLanding page optimized for specific keywordsDownloadable user guide, e-book, product comparison video with restricted accessVideo testimonials and product reviewsTraining videos, blog articles, support website
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Middle aged woman lacking time / interest for exercise
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Young woman interested in fitness
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