| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
1 | Agenda Digital Congress OMExpo 2017 | ||||||||
2 | DÍA | START | FINISH | TÍTULO | PONENTE | EMPRESA | SALA | TEMA | ENTRADA |
4 | 26/04/2017 | 10:30 | 10:50 | OPENING: DE LA COMPRA DE MEDIOS AL MARKETING AUTOMATIZADO EN BASE A DATOS | Gonzalo García Torres, Country Manager en MediaMath | MediaMath | Sala Digital Congress- 2 | Programmatic | Congreso (120€) |
6 | 26/04/2017 | 10:50 | 11:20 | PROGRAMMATIC: EDUCACIÓN & FORMACIÓN, DISEÑANDO A LOS EXPERTOS DEL MAÑANA | - Jorge de Blas, Director de Eventos y Formación en IAB Spain - Belén Acebes Arribas, Directora de Marketing e Investigación at IAB Spain | IAB Spain | Sala Digital Congress- 2 | Programmatic | Congreso (120€) |
10 | 26/04/2017 | 11:50 | 12:10 | BREAK | Sala Digital Congress- 2 | Programmatic | Congreso (120€) | ||
12 | 26/04/2017 | 12:10 | 12:40 | ¿QUÉ ES LA PROGRAMÁTICA PARA LA BANCA? | Ángel Cánovas, Global Director de Online Paid Media | Online Paid Media | Sala Digital Congress- 2 | Programmatic | Congreso (120€) |
14 | 26/04/2017 | 12:40 | 13:30 | MESA REDONDA: LA EVOLUCIÓN DE LAS AGENCIAS HACIA PROGRAMMATIC Y DATA | - Aritz Reyes Lozano, Head of Affiperf Spain - David Lahoz Martín, Country Manager AMNET España - Manuel Mercader , CEO at CONTVERSION & Founder Grupo Ontwice (GO) - Sandra Sotelo, Head of Digital de OMD España - Ishaq Platero, Sales Director en MediaMath | Affiperf Spain AMNET España Grupo Ontwice OMD España MediaMath | Sala Digital Congress- 2 | Programmatic | Congreso (120€) |
16 | 26/04/2017 | 13:30 | 13:35 | THAT’S ALL, FOLKS! CIERRE Y DESPEDIDA | Gonzalo García Torres, Country Manager en MediaMath | MediaMath | Sala Digital Congress- 2 | Programmatic | Congreso (120€) |
20 | 26/04/2017 | 15:30 | 15:35 | WELCOME | Juan Ramón Plana, Filósofo del Marketing y Ex Director de la Asociación Española de Anunciantes | AEA | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
22 | 26/04/2017 | 15:35 | 15:55 | SOCIAL DATA Y CRM MARKETING | Carmen Rodríguez Silva, Digital Manager, experta en transformación Digital | Xeerpa | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
24 | 26/04/2017 | 15:55 | 16:15 | SOCIAL BRANDFORMANCE: LOS MEDIOS SOCIALES Y SU OMNIPRESENCIA EN EL CUSTOMER JOURNEY DEL USUARIO Y EN LA PLANIFICACIÓN DE LAS MARCAS | Óscar Alonso, CEO & Co-founder de T2O Media | T2O media | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
26 | 26/04/2017 | 16:15 | 16:35 | MARKETING DE EXPERIENCIAS CON INFLUENCERS: VÍDEO STRATEGIES & INFLUENCERS: TENDENCIAS Y CASO PRÁCTICO | Carlos Sánchez Castillo , Partner en Animal Maker | Animal Maker | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
28 | 26/04/2017 | 16:35 | 16:55 | BREAK | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) | ||
30 | 26/04/2017 | 16:55 | 17:25 | KEYNOTE SESSION: SABER LLEGAR A TU PUBLICO, LA CLAVE DEL ÉXITO | Carlos Fernández Guerra, Director Digital & Social Media en Iberdrola | Iberdrola | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
32 | 26/04/2017 | 17:25 | 18:05 | MESA REDONDA: EFASHION, PRESCRIPTION GLAMOUR & BUSINESS | Jorge Segado, Director Digital en G+J, Marie Claire | G+J (Marie Claire) | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
34 | 26/04/2017 | 18:05 | 18:25 | WHAT’S ON NEXT? INMEDIATEZ & VIRALIZACIÓN: FORMATOS IRRESISTIBLES | Davit Miró, Business Development Director PlayGround | PlayGround | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
36 | 26/04/2017 | 18:25 | 18:30 | SEE YOU NEXT YEAR: CIERRE Y DESPEDIDA | Óscar Alonso, CEO & Co founder de T2O Media | T2O media | Sala Digital Congress- 2 | Social Brandformance | Congreso (120€) |
38 | 27/04/2017 | 10:00 | 10:20 | BIENVENIDA & WAKE UP | Miguel Abreu, Director General de Magnolia España | Magnolia España | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
40 | 27/04/2017 | 10:20 | 10:40 | TENDENCIAS: DIGITAL STORE | Eduardo Martínez , IT & Organization & Multichannel Director at Media-Saturn Iberia | Media-Saturn Iberia | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
42 | 27/04/2017 | 10:40 | 11:00 | BUYER PERSONAS & CUSTOMER EXPERIENCE | Marcelo Arnone, CEO de Mixtropy | Mixtropy | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
44 | 27/04/2017 | 11:10 | 11:40 | BREAK | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) | ||
46 | 27/04/2017 | 11:30 | 12:00 | KEYNOTE SESSION: THE SOCIAL ENGAGEMENT EXPERIENCE | Ana Gómez, Twitter Senior Client Partner | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) | |
49 | 27/04/2017 | 12:00 | 12:45 | MESA REDONDA MODERADA POR ELPLURAL.COM | - Modera: Pachi Lanzas, CEO & Founder - IntermediaComunicación - María José Barrera Rojas, Directora de Transformación Digital & E-Commerce - David González Natal, Global Head of Consumer Engagement at Llorente & Cuenca - Alberto Barreiro, Barrabes Group | IntermediaComunicación Transformación Digital & E-Commerce Llorente & Cuenca Barrabes Group | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
51 | 27/04/2017 | 12:45 | 13:05 | NEXT STEPS: VIDEO MARKETING PERSONALIZADO EN TIEMPO REAL, CASO DE ÉXITO REAL MADRID | Carlos Sánchez Arenas, CEO and founder de Snippet | Snippet | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
53 | 27/04/2017 | 13:15 | 13:45 | CASO PRÁCTICO: SMART CITIES IMPROVING | - Carlos Capataz Gordillo, Director del Departamento de Voluntariado, Participación y Desarrollo Local de Cruz Roja Española - Sara María Rodríguez Paz , Responsable Desarrollo de Negocio Hogar Digital de Televes | Cruz Roja Española Televes | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
55 | 27/04/2017 | 13:45 | 13:50 | CIERRE Y DESPEDIDA | Miguel Abreu, Director General de Magnolia España | Magnolia España | Sala Digital Congress- 2 | Customer Experience & Technologies | Congreso (120€) |
57 | 27/04/2017 | 15:30 | 15:35 | BIENVENIDA | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) | ||
59 | 27/04/2017 | 15:35 | 15:55 | WAKE UP: ROCKVOLUCIÓN, INNOVACIÓN & PENSAMIENTO DISRUPTIVO | Salva López, Profesor de marketing en ESADE Business School, emprendedor y asesor de diversas empresas | ESADE Business School, | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) |
61 | 27/04/2017 | 15:55 | 16:25 | KEYNOTE SESSION: CONECTIVITY & IoT | Kayvan Nikjou, Speaker, Technologist & Senior Advisor | Ki Group | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) |
63 | 27/04/2017 | 16:25 | 16:45 | BREAK | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) | ||
65 | 27/04/2017 | 16:45 | 17:15 | INNOVACIÓN BY AIRBUS | Carlos Montesano, Responsable del Departamento de Telecom y Coordinador I+D, Airbus | Airbus | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) |
67 | 27/04/2017 | 17:15 | 17:45 | INTERNET OF THINGS & LA REVOLUCIÓN DIGITAL | Cyril Deschanel, Regional Director of IoT - Southern Europe & MEA at Vodafone Group Enterprise | Vodafone Group Enterprise | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) |
69 | 27/04/2017 | 17:45 | 18:05 | LA PRÓXIMA EXPERIENCIA | Edgar Martín-Blas Méndez, CEO & Creative Director - New Horizons VR | New Horizons VR | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) |
72 | 27/04/2017 | 18:05 | 18:10 | CIERRE Y DESPEDIDA | Sala Digital Congress- 2 | IoT (INTERNET OF THINGS) | Congreso (120€) | ||