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Content Calendar for Wottagirl
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Week 1
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ChannelDue DateStatusPublish DateTime (GMT)Post Topic/Buckets Goals/ObjectivesTarget AudienceCopyHashtagsContent Type/Format
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Instagram07-29-2025Planned8/1/20259:00 amProduct PromotionConversionYoung fragrance loversStart August your way: 15% off on Wottagirl Trio Hampers for 48 hrs only! #Wottagirl #AugustOffer #PerfumeLoveReel
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Instagram07-30-2025Planned8/2/202512:00 pmEvent (Greeting)EngagementAll followersShow us your #FeelWottagirl glow! Tag us for a chance to be featured in our next campaign.#FeelWottagirl #Giveaway #FragranceAddictSingle Still Image
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Instagram07-31-2025Planned8/3/20253:00 pmEducationalAwarenessBeauty enthusiastsHow to pick your perfect Wottagirl scent? Swipe through our GIF tips!#PerfumeTips #FragranceHack #WottagirlSingle Gif
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Instagram8/1/2025Planned8/4/20256:00 pmProduct PromotionAwarenessTrendy Gen ZGolden hour, glitter, & Wottagirl! Drop your golden hour emoji below if you love a fresh spritz.#GoldenHour #OOTD #ScentOfTheDaySingle Still Image
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YouTube8/2/2025Planned8/5/202511:00 pmCustomer TestimonialEngagementGen Z, fragrance fansAsk Anything: Answering your Wottagirl questions live!
#PerfumeTips #FragranceHack #Wottagirl
Video
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LinkedIn8/2/2025Planned8/5/202513:00:00Employee TestimonialAwarenessWorking professionalsCelebrating our team: Meet Priya, whose story embodies growth and passion at Wottagirl.
#LifeAtWottagirl #CareerJourney
Single Still Image
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Week 2
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ChannelDue DateStatusPublish DateTime (GMT)Post Topic/Buckets Goals/ObjectivesTarget AudienceCopyHashtagsContent Type/Format
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Instagram8/4/2025Planned8/8/20259:00 amEvent (Greeting)ConversionAll followersWhen your perfume outshines your outfit #Relatable#PerfumeMood #Viral #FeelWottagirlSingle Gif
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Instagram8/7/2025Planned8/11/202512:00 pmCustomer TestimonialAwarenessCollege goersAll-day freshness, every day!'—See why students love Wottagirl Mini Sprays.#Wottagirl #Testimonial #PerfumeLoversReel
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Instagram8/6/2025Planned8/10/20253:00 pmEducationalEngagementBeauty loversLayer your scents: Mist on skin, then on clothes for extra staying power.#FragranceTips #PerfumeHack #LayerWottagirlSingle Still Image
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Instagram8/5/2025Planned8/9/20256:00 pmProduct Update/AnnouncementAwarenessAllRaksha Bandhan is coming! Share your best sibling memory to win a personalized gift.#RakhiGifts #SiblingStories #WottagirlSingle Still Image
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YouTube08-06-2025Planned8/10/20257:00 pmProduct PromotionEngagementexplorersUnboxing Wottagirl’s Rakhi Gift Set: First impressions + giveaway!#RakhiGifts #SiblingStories #WottagirlVideo
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LinkedIn08-07-2025Planned8/11/20253:00 pmEducationalAwareness
Beauty & lifestyle sector
Why fragrance lovers are turning to vegan perfumes—industry trends from Wottagirl experts.
#FragranceTrends #VeganBeauty
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Week 3
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ChannelDue DateStatusPublish DateTime (GMT)Post Topic/Buckets Goals/ObjectivesTarget AudienceCopyHashtagsContent Type/Format
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Instagram8/12/2025Planned08-15-20259:00 amEvent (Greeting)ConversionAll fragrance loversCelebrate freedom! 15% off storewide on August 15th only. Tag your ‘free spirit’ friend!#IndependenceDay #FreedomToChoose #WottagirlSaleReel
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Instagram08-13-2025Planned08-16-202512:00 pmEvent (Greeting)EngagementIndian culture loversSpecial Janmashtami edition: Bless your day with freshly launched Krishna-themed scents. #Janmashtami #FestiveFragrance #LayerfragranceSingle Still Image
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Instagram08-14-2025Planned08-17-20253:00 pmEducationalEngagementAll followersQUIZ: Are you Floral, Fruity, or Classic? Vote in our Stories & win fragrance samples.#PerfumeQuiz #FeelWottagirl #FragranceFunSingle Gif
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Instagram08-15-2025Planned08-18-20256:00 pmProduct PromotionAwarenessTrend seekersNew Collab! Guess who’s bringing you a fresh scent and exclusive combos.#CollabAlert #PerfumeCollab #WottagirlSingle Still Image
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YouTube08-15-2026Planned08-18-20269:00 amProduct PromotionEngagementAll fragrance loversMeet our Fan of the Month—their Wottagirl story + challenge for all!#FeelWottagirl #PerfumeCollab #WottagirlShorts
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YouTube08-14-2025Planned08-16-202510:00 amEvent (Greeting)EngagementAll audiencesJanmashtami with Wottagirl: Fragrance meets tradition, vlog from the festivities#Janmashtami #FestiveFragrance #LayerfragranceVideo
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Week 4
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ChannelDue DateStatusPublish DateTime (GMT)Post Topic/Buckets Goals/ObjectivesTarget AudienceCopyHashtagsContent Type/Format
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Instagram08-18-2025PlannedPlanned9:00 amProduct Update/AnnouncementConversionShoppers, all agesFLASH: 12-hour flash sale — Buy any 2, get a travel-size Wottagirl FREE! Act fast!#FlashSale #PerfumeDeals #WottagirlOfferReel
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Instagram08-19-2025Planned08-23-202512:00 pmEmployee TestimonialEngagementGeneral audienceMeet the faces behind the magic: Wottagirl staff share their daily top picks.#TeamWottagirl #StaffFavorites #WorkdayScentsSingle Still Image
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Instagram08-20-2025Planned08-27-20253:00 pmEvent (Greeting)AwarenessAll, tradition loversGanesh Chaturthi blessings: Share a story using your favorite Wottagirl scent to win festive goodies!#GaneshChaturthi #BlessedScents #WottagirlFestSingle Gif
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Instagram08-21-2025Planned08-25-20256:00 pmProduct PromotionEngagementLoyal fansFan of the week: @username and her Sunset moment! Tag us for next week’s spotlight.#FanFeature #FeelWottagirl Single Still Image
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YouTube08-19-2025Planned08-22-20253:00 pmEducationalEngagementDIY fansDIY with Wottagirl: Customizing your own fragrance hacks at home.#PerfumeMood #Viral #FeelWottagirlVideo
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LinkedIn08-22-2025Planned08-26-20253:00 pmProduct PromotionEngagementLinkedIn community
Empowering women entrepreneurs: Discover Wottagirl’s latest community initiative for change.
#CSR #EmpowerHer#FeelWottagirlSingle Still Image
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