Target Audience

	A	F	K
1		Client Avatar
2	avatar	Before	After
3	Gender	Current Position	Desired Future
4	Age Range
5	Location
6	Pains/Problems
7	Pains/Problems	How do they Feel?	How do they Feel When They Achieve This?
8	Pains/Problems	How do they Feel?	How do they Feel When They Achieve This?
9	Desires	What is an Average Day?	What is a New Average Day?
10	3-5 People They Admire?
11	Expected Income
12	10-20 Interests	Motivated by Pains or Pleasures?	What Motivates Them to Keep Going?
13	Full Client Description	Motivated by Pains or Pleasures?	What Motivates Them to Keep Going?